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Multivitamin Gummies

Maybe

Returns run at only 0.1% of orders. But prices span $4.52–$15.39, mostly outside the sweet spot, so Multivitamin Gummies is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£476K/yr545K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
55%top-5 click share · 17 brands · 144 sellers

Flapen Score

Multivitamin Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Multivitamin Gummies is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multivitamin Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multivitamin Gummies 545K times last year and spent an estimated £476K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.

Searches, last 12 months
545K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
9.9%
Market size, estimated
£476Ka year
Peak month
January1.8× the quietest month
Top search term
multivitamin gummies242K searches a year

02 · Price

A sale here is worth £8.81.

Listings sell for £8.81 on average, from £4.52 to £15.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £8.81 that is £13K to £18K a year per listing.

Average price
£8.81under the $15 to $100 sweet spot
Price range
£4.52–£15.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #85 within Combination Multivitamins & Minerals. It carries 1,195 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#85in Combination Multivitamins & Minerals
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,195per listing
Listings tracked
24

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Multivitamin Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£71K£95K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

144

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

32%

  • WeightWorld21%
  • CapyChews11%
  • Vinco Supplements11%
  • Nutrigums10%
  • Club Vits8%
  • BASSETTS VITAMINS8%

Demand

Multivitamin Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Multivitamin Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multivitamin gummies242K/yr
  • vitamin gummies49K/yr
  • vitamin gummies adults31K/yr
  • multivitamin gummies for women30K/yr
  • womens multivitamins gummies19K/yr
  • multivitamins gummies15K/yr
  • adult multivitamin gummies19K/yr
  • bassetts vitamins13K/yr
  • bassetts multivitamins15K/yr
  • multi vitamin gummies adults13K/yr

Reviews and returns

What reviews say buyers love and hate about Multivitamin Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%−0.04

Strange taste

we had a disgusting taste

Dont taste great

Vitamin5%+1.77

It's not one of those placebos that offer a wide range of vitamins

the dosing of the vitamins is not that high in there anyways

the vitamins were large

Smell5%−0.04

There is a bit of a fish smell

they started to smell

They started to smell funny

Flavor3%+0.10

very artificial berry flavor

somewhat artificial flavour

Flavor is bad

Sweetness3%

Too sweet, ineffective

Too sweet for my taste

probably as i dont eat much sugar or sweet things

Love

Taste-Overall23%−0.04

Amazing taste

No complaints about taste

it tastes delicious

Vitamin21%+1.77

Great value vitamin

Good vitamins

Nice chewable vitamins

Value For Money8%+0.67

Good price

Good value for money

Good value for money

Quality-Overall7%+0.81

Excellent product

No complaints here

Overall, a visually appealing supplement

Ease Of Chewing/Swallowing7%+0.30

Easy to chew

Easy to swallow

chewy

FAQ

Common Multivitamin Gummies questions

Answered from the same tracked data.