Multivitamin Gummies
MaybeAn estimated 0.1% of orders come back. But prices span $4.52–$15.39, mostly outside the sweet spot, so Multivitamin Gummies is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £476K/yr545K searches / yr
- 90-day growth
- -32.7%search demand this quarter
- Competition
- 55%top-5 click share · 17 brands · 144 sellers
Flapen Score
Multivitamin Gummies against its category
The dotted line is the Health & Personal Care average. Past it, Multivitamin Gummies is stronger. Inside it, weaker.
Market
The Multivitamin Gummies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Multivitamin Gummies 545K times last year and spent an estimated £476K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.
- Searches, last 12 months
- 545K
- Growth, 90 days vs prior 90
- -32.7%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £476Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- multivitamin gummies242K searches a year
02 · Price
A sale here is worth £8.81.
Listings sell for £8.81 on average, from £4.52 to £15.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £8.81 that is £13K to £18K a year per listing.
- Average price
- £8.81under the $15 to $100 sweet spot
- Price range
- £4.52–£15.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #85 within Combination Multivitamins & Minerals. It carries 1,195 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #85in Combination Multivitamins & Minerals
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,195per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Multivitamin Gummies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Multivitamin Gummies for Women & Men - 13 Ingredients - 120 Gummies
- Price
- £14.42
- Rating
- 4.6/5
- Reviews
- 8,358
- Age
- 6y ago
Multivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour
- Price
- £9.04
- Rating
- 4.7/5
- Reviews
- 237
- Age
- 10mo ago
Multivitamin Gummies for Women and Men - 13 Essential Ingredients - 120 Gummies - 2 Month Supply - Natural Strawberry Flavour - Vitamins and Minerals with VIT C D3 B6 B7 B12 & Zinc
- Price
- £7.63
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 8mo ago
Multivitamin Gummies 120 | 4 Months Supply| One a Day | Raspberry Flavour Gummies for Adults with 11 Vitamins and Minerals| The Highest Strenght Supplement| Vitamins A B C D E
- Price
- £8.59
- Rating
- 4.7/5
- Reviews
- 542
- Age
- 4y ago
Adult Multi Vitality Gummy | 11 Essential Vitamins & Minerals A D E C B3 B6 B5 B12 Biotin Zinc & Iodine | Mixed Berry Flavour | 60 Vegan Gummies | Support Wellbeing & Immune System by NUTRIGUMS
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 2y ago
Trending
estimated 90-day click momentum
Florawell Multivitamin Gummies for Women - 16 Key Vitamins & Minerals for Immune Support & Hormonal Regulation* - 2 Months Supply - Natural Strawberry Flavour - Vitamin Gummies for Adults
- Price
- £10.39
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 11mo ago
Multivitamin Gummies for Women and Men - 13 Essential Ingredients - 120 Gummies - 2 Month Supply - Natural Strawberry Flavour - Vitamins and Minerals with VIT C D3 B6 B7 B12 & Zinc
- Price
- £7.63
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 8mo ago
Adult Multi Vitality Gummy | 11 Essential Vitamins & Minerals A D E C B3 B6 B5 B12 Biotin Zinc & Iodine | Mixed Berry Flavour | 60 Vegan Gummies | Support Wellbeing & Immune System by NUTRIGUMS
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 2y ago
Multivitamin for Women Boosts Healthy Bones Hair Skin and Nails Boosts Immunity Energy Womens Multivitamin Gummy 60p Strawberry Flavor
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 1y ago
Multivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour
- Price
- £9.04
- Rating
- 4.7/5
- Reviews
- 237
- Age
- 10mo ago
Newest
by launch dateMultivitamin Gummies for Women and Men - 13 Essential Ingredients - 120 Gummies - 2 Month Supply - Natural Strawberry Flavour - Vitamins and Minerals with VIT C D3 B6 B7 B12 & Zinc
- Price
- £7.63
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 8mo ago
Multivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour
- Price
- £9.04
- Rating
- 4.7/5
- Reviews
- 237
- Age
- 10mo ago
Florawell Multivitamin Gummies for Women - 16 Key Vitamins & Minerals for Immune Support & Hormonal Regulation* - 2 Months Supply - Natural Strawberry Flavour - Vitamin Gummies for Adults
- Price
- £10.39
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 11mo ago
Multivitamin for Women Boosts Healthy Bones Hair Skin and Nails Boosts Immunity Energy Womens Multivitamin Gummy 60p Strawberry Flavor
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 1y ago
Multivitamin Gummies for Women - 23 Vitamins Minerals & 2 Million Live Cultures - Marine Collagen Hyaluronic Acid Folic Acid Vitamin D A C B Biotin & Zinc 60 Gummies - Novomins
- Price
- £15.39
- Rating
- 4.4/5
- Reviews
- 360
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
144
Est. top-5 brand share
60%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 96%
Open market
32%
- WeightWorld21%
- CapyChews11%
- Vinco Supplements11%
- Nutrigums10%
- Club Vits8%
- BASSETTS VITAMINS8%
Demand
Multivitamin Gummies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Multivitamin Gummies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- multivitamin gummies242K/yr
- vitamin gummies49K/yr
- vitamin gummies adults31K/yr
- multivitamin gummies for women30K/yr
- womens multivitamins gummies19K/yr
- multivitamins gummies15K/yr
- adult multivitamin gummies19K/yr
- bassetts vitamins13K/yr
- bassetts multivitamins15K/yr
- multi vitamin gummies adults13K/yr
Reviews and returns
What reviews say buyers love and hate about Multivitamin Gummies
We read the reviews and the return reasons for every product selling here.
“Strange taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multivitamin Gummies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data