Is multivitamin gummies profitable to sell on Amazon United Kingdom?

The niche generates £476K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the multivitamin gummies niche?

17 brands and 144 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in multivitamin gummies?

Top complaints mined from reviews: Taste-Overall, Vitamin, Smell. The return rate is 0.1%.

When does demand for multivitamin gummies peak?

Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the multivitamin gummies niche?

Listings span £4.52–£15.39; the average listing price is £8.81 (sweet spot $15–$100). The average incumbent carries 1,195 reviews — the moat a new listing must climb.

multivitamin gummies

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($4.52–$15.39) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Market size

Good£476K

£476K/yr · 545K searches

Review moat

Good1,195.21

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.81

avg listing price — sweet spot $15–$100

Growth

Bad-32.7%

90-day search growth — must beat 0% to launch

Price range

Bad£4.52–£15.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, multivitamin gummies is a £476K/yr Amazon United Kingdom market (545K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

multivitamin gummies market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: £441K–£529K; units × avg price
Conversion rate: 9.9%
Avg BSR: #85
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 2.9%
Avg brand age: 46 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

144

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

32%

WeightWorld21%
CapyChews11%
Vinco Supplements11%
Nutrigums10%
Club Vits8%
BASSETTS VITAMINS8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Open Trend

Top multivitamin gummies search terms

multivitamin gummies242K/yr -37.8%8.4% conv.
vitamin gummies49K/yr -26.2%5.9% conv.
vitamin gummies adults31K/yr -31.6%7.6% conv.
multivitamin gummies for women30K/yr -27.1%7.5% conv.
womens multivitamins gummies19K/yr -24.2%7.1% conv.
multivitamins gummies15K/yr -32.5%8.2% conv.
adult multivitamin gummies19K/yr -30.2%11.3% conv.
bassetts vitamins13K/yr +6.0%1.8% conv.
bassetts multivitamins15K/yr -2.5%7.1% conv.
multi vitamin gummies adults13K/yr -13.3%10.2% conv.

All search terms

Top multivitamin gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Multivitamin Gummies for Women & Men - 13 Ingredients - 120 Gummies

WeightWorld£14.424.6★8,358 rev

Multivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour

CapyChews£9.044.7★237 rev

Multivitamin Gummies for Women and Men - 13 Essential Ingredients - 120 Gummies - 2 Month Supply - Natural Strawberry Flavour - Vitamins and Minerals with VIT C D3 B6 B7 B12 & Zinc

Vinco Supplements£7.634.4★75 rev

Club Vits£8.594.7★542 rev

Adult Multi Vitality Gummy | 11 Essential Vitamins & Minerals A D E C B3 B6 B5 B12 Biotin Zinc & Iodine | Mixed Berry Flavour | 60 Vegan Gummies | Support Wellbeing & Immune System by NUTRIGUMS

Nutrigums£8.274.6★251 rev

Newest

by launch date

Multivitamin Gummies for Women and Men - 13 Essential Ingredients - 120 Gummies - 2 Month Supply - Natural Strawberry Flavour - Vitamins and Minerals with VIT C D3 B6 B7 B12 & Zinc

Vinco Supplements£7.6375 rev

8mo ago

Multivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour

CapyChews£9.04237 rev

10mo ago

Florawell Multivitamin Gummies for Women - 16 Key Vitamins & Minerals for Immune Support & Hormonal Regulation* - 2 Months Supply - Natural Strawberry Flavour - Vitamin Gummies for Adults

Florawell£10.3933 rev

11mo ago

Multivitamin for Women Boosts Healthy Bones Hair Skin and Nails Boosts Immunity Energy Womens Multivitamin Gummy 60p Strawberry Flavor

VOSIFSDIY£9.5498 rev

1y ago

Multivitamin Gummies for Women - 23 Vitamins Minerals & 2 Million Live Cultures - Marine Collagen Hyaluronic Acid Folic Acid Vitamin D A C B Biotin & Zinc 60 Gummies - Novomins

novomins£15.39360 rev

1y ago

What buyers say about multivitamin gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Amazing taste”

Vitamin21%

“Great value vitamin”

Value For Money8%

“Good price”

Quality-Overall7%

“Excellent product”

Ease Of Chewing/Swallowing7%

“Easy to chew”

Flavor5%

“the flavour is gentle”

Ease Of Use3%

“easy to use”

Advertised Vs Actual Product2%

“As advertised”

Energy Level2%

“Seem to genuinely help energy, mood and health”

Nutritional Content1%

“Good range of nutrients”

What buyers complain about

Taste-Overall21%

“Strange taste”

Vitamin5%

“It's not one of those placebos that offer a wide range of vitamins”

Smell5%

“There is a bit of a fish smell”

Flavor3%

“very artificial berry flavor”

Sweetness3%

“Too sweet, ineffective”

Adhesion/Stickiness3%

“Sticky”

Ease Of Chewing/Swallowing3%

“chewy”

Value For Money3%

“Went up in price so hadn't reordered”

Dosage2%

“the doses are relatively low compared with what the body actually needs in a day”

Size-Overall2%

“not fit for consumption”

Common questions

Is multivitamin gummies profitable to sell on Amazon United Kingdom?: The niche generates £476K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the multivitamin gummies niche?: 17 brands and 144 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in multivitamin gummies?: Top complaints mined from reviews: Taste-Overall, Vitamin, Smell. The return rate is 0.1%.
When does demand for multivitamin gummies peak?: Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the multivitamin gummies niche?: Listings span £4.52–£15.39; the average listing price is £8.81 (sweet spot $15–$100). The average incumbent carries 1,195 reviews — the moat a new listing must climb.