Multi Vitamins 50 Women
FailThe top 5 brands take 100% of clicks, so Multi Vitamins 50 Women is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £533K/yr410K searches / yr
- 90-day growth
- -18.2%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 174 sellers
Flapen Score
Multi Vitamins 50 Women against its category
The dotted line is the Health & Personal Care average. Past it, Multi Vitamins 50 Women is stronger. Inside it, weaker.
Market
The Multi Vitamins 50 Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Multi Vitamins 50 Women 410K times last year and spent an estimated £533K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
13.2% of searches ended in a purchase last week.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £533K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- -18.2%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £533Ka year
- Peak month
- July2.6× the quietest month
- Top search term
- wellwoman110K searches a year
02 · Price
A sale here is worth £9.83.
Listings sell for £9.83 on average, from £3.43 to £32.38. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £9.83 that is £25K to £29K a year per listing.
- Average price
- £9.83under the $15 to $100 sweet spot
- Price range
- £3.43–£32.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £25K–£29K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Combination Multivitamins & Minerals. It carries 6,809 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Combination Multivitamins & Minerals
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,809per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Multi Vitamins 50 Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wellwoman 50+ 30 Tablets Pack of 1
- Price
- £4.97
- Rating
- 4.7/5
- Reviews
- 5,275
- Age
- 17y ago
Vitabiotics Wellwoman Original - 90 Capsules Pack of 1
- Price
- £9.96
- Rating
- 4.7/5
- Reviews
- 1,183
- Age
- 18y ago
Wellwoman Max Multivitamin Tablets for Women 84 Count (Pack of 1)
- Price
- £10.74
- Rating
- 4.6/5
- Reviews
- 3,863
- Age
- 11y ago
Centrum Women 50+ Tablets Multivitamin & Mineral Supplements 23 essential nutrients including vitamin D C and Iron 30 ct (Product may vary)
- Price
- £4.45
- Rating
- 4.7/5
- Reviews
- 3,189
- Age
- 9y ago
Wellwoman Multivitamin for Women 30 Count (Pack of 1)
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 4,838
- Age
- 6y ago
Trending
90-day click momentum
Nutravita Multivitamin Tablets for Women & Men - 365 Vegan Tablets - 1 Year Supply of Multivitamins - Immune System Support - Multi Vitamins - 26 Essential Active Vitamins & Minerals - Made in the UK
- Price
- £14.67
- Rating
- 4.6/5
- Reviews
- 20,749
- Age
- 7y ago
Wellwoman Multivitamin for Women Over 70 Years (Pack of 1)
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 2,690
- Age
- 14y ago
Wellwoman Multivitamin for Women 30 Count (Pack of 1)
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 4,838
- Age
- 6y ago
Centrum Women Multivitamin & Mineral Tablets Vitamins for Women With Vitamin D C & Iron 60 Tablets
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 7,205
- Age
- 9y ago
Wellwoman 50+ 30 Tablets Pack of 1
- Price
- £4.97
- Rating
- 4.7/5
- Reviews
- 5,275
- Age
- 17y ago
Newest
by launch date
Wellwoman Perimenopause Supplements
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 7mo ago
Womens Multivitamins & Minerals with Marine Collagen & Hyaluronic Acid | 27 Essential Vitamins Minerals & Botanicals | Gluten-Free & No Synthetic Fillers or Binders | 60 Tablets | Free Soul
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 2,458
- Age
- 3y ago
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Non-GMO Ingredients Supports Memory and Cognition in Older Adults - 200 Ct
- Price
- £32.38
- Rating
- 4.8/5
- Reviews
- 33,951
- Age
- 4y ago
Multivitamins for Women 50+ | 4 Months Supply | 28 Essential Vitamins & Minerals Including Biotin Iron Folic Acid B6 B12 Calcium Zinc Vitamin C & More! | 120 Vegan Tablets | by Horbaach
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 676
- Age
- 5y ago
Wellwoman Multivitamin for Women 30 Count (Pack of 1)
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 4,838
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
174
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Wellwoman72%
- Centrum22%
- Horbäach3%
- Free Soul2%
- Nutravita1%
- Open — no brand owns it (0%)
Demand
Multi Vitamins 50 Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.6×
Search terms
Top Multi Vitamins 50 Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wellwoman110K/yr
- centrum women 50 plus38K/yr
- multi vitamins for women over 5036K/yr
- wellwoman 50 plus vitamins47K/yr
- well woman multivitamins46K/yr
- well woman24K/yr
- well woman 50 plus23K/yr
- vitabiotics wellwoman9K/yr
- multivitamins for women over 509K/yr
- over 50s multivitamins women9K/yr
Reviews and returns
What reviews say buyers love and hate about Multi Vitamins 50 Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tablets are quite large so I bite it in half
They are huge
Would like to see the larger size return
Red Colouring in a vitamin
This has way too many B vitamins in
Vitamins. Didnt feel much difference to myself
Really struggling to swallow these
Hard to swallow
if you have trouble swallowing tablets these may not be for you
each time had a horrible effect on stomach
Make me sick
After three days of taking these pills I noticed one with a black tip
they dont leave any taste in your mouth after taking them
Taste isnt great
Great 3rd bottle now, so on my 3rd year, easy to swallow and tasteless, some Ive tried in the past have a horrible after taste, not these
Love
Best vitamins
Good value vitamins
Great Vitamin Supplement
consistent quality
Overall, a quality product from a trusted brand and one that we would be happy to purchase again
Excellent product
Best value
Good Value
Great value for money
everything as it should be
Do the job
As described
help your energy levels rise
Give me lots of energy
Boost energy
Return
0.1% Return rate 100% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multi Vitamins 50 Women questions
Answered from the same tracked data.