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Multi Collagen Powder

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -4.0% this quarter, so Multi Collagen Powder is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£166K/yr178K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
53%top-5 click share · 18 brands · 19 sellers

Flapen Score

Multi Collagen Powder against its category

The dotted line is the Health & Personal Care average. Past it, Multi Collagen Powder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multi Collagen Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multi Collagen Powder 178K times last year and spent an estimated £166K. The top 5 brands take 78% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
6.0%
Market size, estimated
£166Ka year
Peak month
February1.7× the quietest month
Top search term
multi collagen67K searches a year

02 · Price

A sale here is worth £15.47.

Listings sell for £15.47 on average, from £7.87 to £28.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £15.47 that is £4K to £8K a year per listing.

Average price
£15.47inside the $15 to $100 sweet spot
Price range
£7.87–£28.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #108 within Collagen. It carries 2,906 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
88%
Out of stock, average day
1.2%
Average rank
#108in Collagen
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,906per listing
Listings tracked
26

04 · Newcomers

Amazon counts 7 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Multi Collagen Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

18%

  • Revive Naturals45%
  • ALPHA0113%
  • N2 Natural Nutrition9%
  • Inspiriko7%
  • BioAscend5%
  • RKPROUC4%

Demand

Multi Collagen Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Multi Collagen Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multi collagen67K/yr
  • multi collagen powder65K/yr
  • bovine and marine collagen powder13K/yr
  • lumine organics collagen5K/yr
  • multi collagen supplements for women4K/yr
  • elevate multi collagen superblend powder4K/yr
  • elavate multi collagen superblend powder uk brand3K/yr
  • type 2 collagen powder5K/yr
  • collagen bovine and marine4K/yr
  • elevate collagen powder vanilla3K/yr

Reviews and returns

What reviews say buyers love and hate about Multi Collagen Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%−0.06

Completely tasteless

The taste is also very odd

Disgusting taste

Dosage5%−0.06

Beware of dosage

The dosage is VERY low

Dosage information is misleading

Smell4%−0.03

It has a definite fishy smell

This smells and tastes rancid

can defo SMELL it

Vegan/Organic3%−0.07

This collagen provides both Types 1 & 3, and is derived from bovine so is certainly not vegan friendly

Free of Soy, Dairy, gluten, and Tree nuts, this is not a vegan product, contains codfish and their egg products

Not suitable. pure Bovine

Solubility3%+0.12

Didnt dissolve well

Doesn't dissolve

It just doesnt mix well

Love

Quality-Overall15%+1.32

Excellent product

overall a solid product that Id recommend

good value to quality ratio

Value For Money10%+0.53

Decent price

Fair price

Good value for money

Solubility8%+0.12

Dissolves easily

dissolves easily

Easy to Mix

Joint Pain7%+0.31

Helped with knee pain

Ease of joint pain

Good for my joints

Ease Of Use5%+0.47

Easy to use

Easy to take

Easy to mix

FAQ

Common Multi Collagen Powder questions

Answered from the same tracked data.