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Mullein Leaf

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -23.6% this quarter, so Mullein Leaf is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£437K/yr316K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
57%top-5 click share · 18 brands · 40 sellers

Flapen Score

Mullein Leaf against its category

The dotted line is the Health & Personal Care average. Past it, Mullein Leaf is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mullein Leaf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mullein Leaf 316K times last year and spent an estimated £437K. The top 5 brands take 70% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £437K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
11.9%
Market size, estimated
£437Ka year
Peak month
January2.2× the quietest month
Top search term
mullein leaf extract for lungs127K searches a year

02 · Price

A sale here is worth £11.63.

Listings sell for £11.63 on average, from £6.68 to £16.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £11.63 that is £12K to £15K a year per listing.

Average price
£11.63under the $15 to $100 sweet spot
Price range
£6.68–£16.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #308 within Herbal Supplements. It carries 829 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#308in Herbal Supplements
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
829per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mullein Leaf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

40

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

24%

  • Vortexonix32%
  • XAYGHE13%
  • Four Leaf Farmacy12%
  • Tooffi6%
  • Balance6%
  • BOIUOITI6%

Demand

Mullein Leaf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Mullein Leaf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mullein leaf extract for lungs127K/yr
  • mullein drops72K/yr
  • mullein61K/yr
  • mullein drops for lungs10K/yr
  • mullein extract6K/yr
  • mullen7K/yr
  • mullien5K/yr
  • organic mullein5K/yr
  • mullein leaf drops3K/yr
  • mullein leaf extract4K/yr

Reviews and returns

What reviews say buyers love and hate about Mullein Leaf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.22

Start slowly

Didn't work

No results

Taste-Overall13%

no real taste

Terrible taste

Mullein tastes pretty disgusting

Cough Relief9%+0.78

No difference to my cough

I had a really awful cough

I had a cough for over a year

Value For Money6%−0.05

Waste of money

waste of money

Dosage4%−0.03

Doesnt do anything on the recommended dose

No results yet had seven 100ml doses

Dropper has no dosage markings

Love

Quality-Overall19%+1.86

This product is well made

Excellent product

Really good quality tea

Cough Relief15%+0.78

Has helped my cough for sure

No coughing

I no longer cough so much

Taste-Overall15%

Good taste

Great tea

Easy to take no nasty aftertaste

Advertised Vs Actual Product7%+0.30

As advertised

As described

Does the job

Breathability7%+0.50

helped with my breathing

Breathe easier

breathing is easier

Return

0.1% Return rate 24% Fixable by listing

Functionality-Overall23%▁▁█▁▁▆

Start slowly

Didn't work

No results

Advertised Vs Actual Product15%▁▁▁█▁▆
Leak-Proof8%▁▁▁█▁▁
Joint Pain8%▁▁▁▁█▁
Certifications8%▁▁▁▁█▁

FAQ

Common Mullein Leaf questions

Answered from the same tracked data.