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Mullein Leaf

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -23.6% this quarter, so Mullein Leaf is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£437K/yr316K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
57%top-5 click share · 18 brands · 40 sellers

Flapen Score

Mullein Leaf against its category

The dotted line is the Health & Personal Care average. Past it, Mullein Leaf is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mullein Leaf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mullein Leaf 316K times last year and spent an estimated £437K. The top 5 brands take 70% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £437K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
11.9%
Market size, estimated
£437Ka year
Peak month
January2.2× the quietest month
Top search term
mullein leaf extract for lungs127K searches a year

02 · Price

A sale here is worth £11.63.

Listings sell for £11.63 on average, from £6.68 to £16.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £11.63 that is £12K to £15K a year per listing.

Average price
£11.63under the $15 to $100 sweet spot
Price range
£6.68–£16.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #308 within Herbal Supplements. It carries 829 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#308in Herbal Supplements
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
829per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mullein Leaf products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

40

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 99%

Open market

24%

  • Vortexonix32%
  • XAYGHE13%
  • Four Leaf Farmacy12%
  • Tooffi6%
  • Balance6%
  • BOIUOITI6%

Demand

Mullein Leaf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Mullein Leaf search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mullein leaf extract for lungs127K/yr
  • mullein drops72K/yr
  • mullein61K/yr
  • mullein drops for lungs10K/yr
  • mullein extract6K/yr
  • mullen7K/yr
  • mullien5K/yr
  • organic mullein5K/yr
  • mullein leaf drops3K/yr
  • mullein leaf extract4K/yr

Reviews and returns

What reviews say buyers love and hate about Mullein Leaf

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Start slowly”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mullein Leaf questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data