mullein gum repair gel
Worth a lookShows low returns (0.0%), but soft demand (-2.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Market size
Okay£256K£256K/yr · 215K searches
Review moat
Okay2,428.59avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.55–£20.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.07avg listing price — sweet spot $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mullein gum repair gel is a £256K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mullein gum repair gel market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £227K–£272K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #306
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 100%
- Out of stock
- 17.9%
- Avg brand age
- 36 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
32
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
8%
- Gengigel67%
- SarMee7%
- NVBFOL7%
- REINREUDE5%
- Curasept3%
- SONGQEE3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -2.1% search growth over the last 90 days.Peak months: Mar, Jun · busiest ÷ quietest = 3.7×
Top mullein gum repair gel search terms
- gengigel65K/yr
- gengigel gel25K/yr
- mullend teeth repair gel17K/yr
- teeth repair gel15K/yr
- gum repair gel16K/yr
- gum gel12K/yr
- mullend12K/yr
- gingival gel5K/yr
- gengigel gel for gums6K/yr
- gum protect repair gel9K/yr
Top mullein gum repair gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gengigel Oral Gel 20ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Targeted Gel for Mouth Ulcers Inflamed or Bleeding Gums
Gengigel£7.774.4★9,315 rev
Mullein Gum Repair Gel Teeth Whitening Essence Pen Gum Shield Soothing Gel (Teeth Pen Set(4 Piece))
SarMee£7.823.7★44 rev
2PCS Gum Repair Gel Natural Toothpaste Nursing Gum Disease Treatment for Adults Gu/m Protect Repair Gel for Receding Gums Instant Whitening Effect Bad Breath Treatment Pain Relief Oral Care
NVBFOL£6.952.2★15 rev
4PCS Mullein Gum Repair Gel Gum Repair Gel for Receding Gums Deeply Cleaning Tooth Whitening Pens Natural G/um Shield Soothing G/el Instant G/um Protect & Teeth Repair G/el Fresh Breath
REINREUDE£7.673.9★9 rev
Gengigel Mouthrinse 300ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Bleeding Gums Gingivitis & Mouth Ulcers
Gengigel£16.364.6★4,627 rev
Newest
by launch date
2025 Mullend Teeth Repair Gel 5 Pcs Mullein Gum Repair Gel Gum Shield Therapy GelTeeth Whitening Essence Pen Natural Toothpaste Treatment Protect Gums & Oral Care Deeply Cleaning Toothpaste (5PCS)
SONGQEE£10.8761 rev
Mullein Gum Repair Gel Teeth Whitening Essence Pen Gum Shield Soothing Gel (Teeth Pen Set(4 Piece))
SarMee£7.8244 rev
4PCS Mullein Gum Repair Gel Gum Repair Gel for Receding Gums Deeply Cleaning Tooth Whitening Pens Natural G/um Shield Soothing G/el Instant G/um Protect & Teeth Repair G/el Fresh Breath
REINREUDE£7.679 rev
4Pcs Gums Repair Gel 2025 Teeth Repair Gel Natural Toothpaste Treatment Protect Gums & Oral Care Deeply Cleaning RevitalizesGums 4ml
SinceReal£6.9319 rev
2PCS Mullend Gum Repair Gel Gum Problems for Adults Reduces Inflammation Relieves Tooth Discomfort Strengthens Gums & Supports Oral Health Whitening Essence for Healthy Fresh Smile
Clawrex£7.4617 rev
Trending
90-day click momentumMullein Gum Repair Gel Teeth Whitening Essence Pen Gum Shield Soothing Gel (Teeth Pen Set(4 Piece))
SarMee£7.823.7★
2PCS Gum Repair Gel Natural Toothpaste Nursing Gum Disease Treatment for Adults Gu/m Protect Repair Gel for Receding Gums Instant Whitening Effect Bad Breath Treatment Pain Relief Oral Care
NVBFOL£6.952.2★
4PCS Mullein Gum Repair Gel Gum Repair Gel for Receding Gums Deeply Cleaning Tooth Whitening Pens Natural G/um Shield Soothing G/el Instant G/um Protect & Teeth Repair G/el Fresh Breath
REINREUDE£7.673.9★
2PCS Mullend Gum Repair Gel Gum Problems for Adults Reduces Inflammation Relieves Tooth Discomfort Strengthens Gums & Supports Oral Health Whitening Essence for Healthy Fresh Smile
Clawrex£7.463.1★
Benaewa 2 Pcs Gum Repair Gel Teeth Whitening Essence Pen Gum Shield Soothing Gel (4ml)
Benaewa£6.653.6★
What buyers say about mullein gum repair gel
What buyers praise and complain about, mined from review topics.What buyers love
“Good for gums”
“Great price for quality”
“my smile is brighter”
“Excellent for Post Tooth Extraction”
“Effective”
“theres plenty of liquid in each pen so you get multiple uses from each one meaning the 4 pack is really good value for money”
“Taste nice and it helps with health of your gums and it also speed the healing of any condition related to your mouth,gums,teeth due the hyaluronic acid”
“Item was as advertised”
“So convenient for busy people”
“Good for ulcers”
What buyers complain about
“Did not Work”
“seems poor value”
“Tube too hard to squeeze so cannot get the toothpaste out of the tube”
“was very watery”
“Finicky to use”
“Rubbish”
“the taste is nothing like toothpaste”
“painfull gave this a try”
“Waste”
“Doesnt do what it says”
Top return reasons
Common questions
- Is mullein gum repair gel profitable to sell on Amazon United Kingdom?
- The niche generates £256K/yr across 17 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the mullein gum repair gel niche?
- 9 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in mullein gum repair gel?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Oral Hygiene. The return rate is 0.0%.
- When does demand for mullein gum repair gel peak?
- Demand peaks in Mar–Jun; the busiest month runs 3.7× the quietest.
- What does it cost to enter the mullein gum repair gel niche?
- Listings span £5.55–£20.31; the average listing price is £9.07 (sweet spot $15–$100). The average incumbent carries 2,429 reviews — the moat a new listing must climb.