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Mullein Gum Repair Gel

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -2.1% this quarter, so Mullein Gum Repair Gel is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£256K/yr215K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
64%top-5 click share · 9 brands · 32 sellers

Flapen Score

Mullein Gum Repair Gel against its category

The dotted line is the Health & Personal Care average. Past it, Mullein Gum Repair Gel is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mullein Gum Repair Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mullein Gum Repair Gel 215K times last year and spent an estimated £256K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £256K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
13.1%
Market size, estimated
£256Ka year
Peak month
June3.7× the quietest month
Top search term
gengigel65K searches a year

02 · Price

A sale here is worth £9.07.

Listings sell for £9.07 on average, from £5.55 to £20.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £9.07 that is £14K to £18K a year per listing.

Average price
£9.07under the $15 to $100 sweet spot
Price range
£5.55–£20.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #306 within Dental Care. It carries 2,429 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
47%
Out of stock, average day
17.9%
Average rank
#306in Dental Care
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,429per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mullein Gum Repair Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£77K£115K£154K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

32

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

8%

  • Gengigel67%
  • SarMee7%
  • NVBFOL7%
  • REINREUDE5%
  • Curasept3%
  • SONGQEE3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Mullein Gum Repair Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Jun · busiest ÷ quietest = 3.7×

Search terms

Top Mullein Gum Repair Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gengigel65K/yr
  • gengigel gel25K/yr
  • mullend teeth repair gel17K/yr
  • teeth repair gel15K/yr
  • gum repair gel16K/yr
  • gum gel12K/yr
  • mullend12K/yr
  • gingival gel5K/yr
  • gengigel gel for gums6K/yr
  • gum protect repair gel9K/yr

Reviews and returns

What reviews say buyers love and hate about Mullein Gum Repair Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.16

Did not Work

no effect

Wasnt really working for me

Value For Money11%−0.04

seems poor value

Bit expensive

Waste of money

Oral Hygiene10%+1.44

Tube too hard to squeeze so cannot get the toothpaste out of the tube

had a very sore spot in mouth

Didnt help my gums

Dilute/Watery9%−0.09

was very watery

The product is watery not a gel

just a watery liquid that doesnt seem to do anything

Ease Of Use9%

Finicky to use

Not easy to open i found

I found this quite hard to use

Love

Oral Hygiene25%+1.44

Good for gums

It has really helped keepmy gums healthy

I can say its helped my gums so much

Quality-Overall9%

Great price for quality

Excellent product

Good quality

Tooth Brightening9%+0.79

my smile is brighter

Noticeable Teeth Brightening

protects sensitive teeth

Tooth Sensitivity7%+0.44

Excellent for Post Tooth Extraction

Good for toothache

It has helped with sensitivity too

Efficiency7%+0.60

Effective

Works well

Has worked wonders for me

Return

0.0% Return rate 29% Fixable by listing

Advertised Vs Actual Product22%▇▁▄▇█▁

Doesnt do what it says

This isn't mentioned anywhere in the description

Leak-Proof20%▄▄█▃▁▁
Functionality-Overall12%▁▁▁▇▁█

Did not Work

no effect

Wasnt really working for me

Dilute/Watery9%▁▁▁▄█▅

was very watery

The product is watery not a gel

just a watery liquid that doesnt seem to do anything

Ingredients-Overall7%▁▁▁▁▁█

FAQ

Common Mullein Gum Repair Gel questions

Answered from the same tracked data.