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Msn

Fail

Demand is soft, at -3.0% this quarter, so Msn is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£94K/yr98K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
64%top-5 click share · 15 brands · 20 sellers

Flapen Score

Msn against its category

The dotted line is the Health & Personal Care average. Past it, Msn is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Msn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Msn 98K times last year and spent an estimated £94K. The top 5 brands take 70% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
8.0%
Market size, estimated
£94Ka year
Peak month
September1.4× the quietest month
Top search term
msm55K searches a year

02 · Price

A sale here is worth £12.04.

Listings sell for £12.04 on average, from £4.11 to £19.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.04 that is £3K to £6K a year per listing.

Average price
£12.04under the $15 to $100 sweet spot
Price range
£4.11–£19.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #188 within Combination Multivitamins & Minerals. It carries 1,653 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#188in Combination Multivitamins & Minerals
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,653per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Msn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

23%

  • WeightWorld27%
  • ALPHA0117%
  • Vegavero10%
  • Nutravita8%
  • Horbäach8%
  • Natures Aid7%

Demand

Msn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Msn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • msm55K/yr
  • msm supplements21K/yr
  • msm capsules9K/yr
  • msn4K/yr
  • msn supplements3K/yr
  • msm tablets3K/yr
  • msm supplement3K/yr

Reviews and returns

What reviews say buyers love and hate about Msn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%−0.09

Capsule sizes are a bit large

Too big tablets

thinking they had made them smaller

Taste-Overall8%−0.06

No real taste

No strong taste thats good

with no taste

Ease Of Chewing/Swallowing8%

they dont seem to help they are ok to swallow

Hard to swallow

difficult to swallow

Value For Money6%+1.42

Price has gone up a lot

it gets very costly

So many are under dosed and over priced

Pain Relief-Overall5%+0.26

Its definitely not a rapid solution for acute joint pain

whereas after a short distance previously I became stuck due to the severity of the burning pain

Love

Value For Money18%+1.42

Good Price

Good Value for Money

Good value for money

Joint Pain14%−0.15

Good for joints

Good for joint pain

High quality supplement for joint support

Quality-Overall11%+0.20

Such a great quality products, the health benefits are excellent if used safely & consistently

reviews were good

Good quality

Ease Of Chewing/Swallowing9%

Easy to swallow

I don't have any trouble swallowing these tablets. though I always take care to do this with water

They are pretty easy to swallow. as long as you don't have a problem swallowing pills, obviously., have a slightly sweet taste if they get slightly stuck -

Vitamin6%+0.48

Overall, this is a reliable, effective supplement that delivers on its promises

It is nice to have the extra vitamins included

This has a nice combination of supplements in the tablets

FAQ

Common Msn questions

Answered from the same tracked data.