Msn
FailDemand is soft, at -3.0% this quarter, so Msn is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £94K/yr98K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 64%top-5 click share · 15 brands · 20 sellers
Flapen Score
Msn against its category
The dotted line is the Health & Personal Care average. Past it, Msn is stronger. Inside it, weaker.
Market
The Msn market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Msn 98K times last year and spent an estimated £94K. The top 5 brands take 70% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £94Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- msm55K searches a year
02 · Price
A sale here is worth £12.04.
Listings sell for £12.04 on average, from £4.11 to £19.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.04 that is £3K to £6K a year per listing.
- Average price
- £12.04under the $15 to $100 sweet spot
- Price range
- £4.11–£19.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #188 within Combination Multivitamins & Minerals. It carries 1,653 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #188in Combination Multivitamins & Minerals
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,653per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Msn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MSM Supplements 2500mg - with Vitamin C - 360 MSM Tablets - 6 Months Supply - Vegan Non-GMO & GMP-Approved - Easy to Swallow - Methylsulfonylmethane Tablets - Source of Sulphur
- Price
- £13.94
- Rating
- 4.6/5
- Reviews
- 1,633
- Age
- 2y ago

MSM 3000mg with Vitamin C & BioPerine - 120 Vegan Capsules Supports Collagen Formation for Healthy Skin - High Potency Methylsulfonylmethane By Alpha01
- Price
- £7.33
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 6y ago

Nutravita MSM 2200mg Tablets 365 Vegan Tablets Methylsulfonylmethane with 80mg Vitamin C 6 Month Supply - Made in the UK
- Price
- £11.13
- Rating
- 4.3/5
- Reviews
- 1,063
- Age
- 6y ago

MSM Supplements 3000mg with Vitamin C | High Strength Methylsulfonylmethane MSM with VIT C | 120 Vegan Tablets (Not Capsules) | By Horbaach
- Price
- £5.49
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Natures Aid MSM 1000mg High Strength Methylsulphonylmethane Supplement Supports Joints Mobility & Skin Pure MSM Vegan Gluten Free 90 Tablets
- Price
- £7.05
- Rating
- 4.5/5
- Reviews
- 354
- Age
- 20y ago
Trending
estimated 90-day click momentum
Glucosamine Chondroitin MSM Advanced Joint Support Supplement with Vitamin C Zinc & Boswellia 180 Tablets (3-Month Supply) Cartilage Bone & Mobility Health Vitavea Quality
- Price
- £10.06
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago

Vegavero Pure MSM Powder 300 gr | Bag | Distilled Organic Sulphur | NO Additives & Non-GMO | Lab-Tested | 1000 g Per Day | Vegan
- Price
- £12.38
- Rating
- 4.4/5
- Reviews
- 7,878
- Age
- 1y ago

Nutravita MSM 2200mg Tablets 365 Vegan Tablets Methylsulfonylmethane with 80mg Vitamin C 6 Month Supply - Made in the UK
- Price
- £11.13
- Rating
- 4.3/5
- Reviews
- 1,063
- Age
- 6y ago

KIKI Health Natural MSM Flakes Supplement- Pure Sulphur for Joints Skin Hair & Nails - No Additives Easy Formulation - 99.9% Purity - Water-Soluble Gluten-Free & Vegan-Friendly MSM Flakes
- Price
- £9.20
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 12y ago

MSM Powder 1Kg | Methyl Sulfonyl Methane - 100% Pure Vegan GMO Free No Additives
- Price
- £15.73
- Rating
- 4.6/5
- Reviews
- 475
- Age
- 10y ago
Newest
by launch date
Glucosamine Chondroitin MSM Advanced Joint Support Supplement with Vitamin C Zinc & Boswellia 180 Tablets (3-Month Supply) Cartilage Bone & Mobility Health Vitavea Quality
- Price
- £10.06
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago

Vegavero Pure MSM Powder 300 gr | Bag | Distilled Organic Sulphur | NO Additives & Non-GMO | Lab-Tested | 1000 g Per Day | Vegan
- Price
- £12.38
- Rating
- 4.4/5
- Reviews
- 7,878
- Age
- 1y ago

MSM Supplements 3000mg with Vitamin C | High Strength Methylsulfonylmethane MSM with VIT C | 120 Vegan Tablets (Not Capsules) | By Horbaach
- Price
- £5.49
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

MSM 3 000mg | with Added Vitamin C | Supports Healthy Joints Skin and Immune Function | Vegan & Vegetarian Friendly | Made in The UK
- Price
- £12.50
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 1y ago

MSM Supplements 2500mg - with Vitamin C - 360 MSM Tablets - 6 Months Supply - Vegan Non-GMO & GMP-Approved - Easy to Swallow - Methylsulfonylmethane Tablets - Source of Sulphur
- Price
- £13.94
- Rating
- 4.6/5
- Reviews
- 1,633
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
20
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
23%
- WeightWorld27%
- ALPHA0117%
- Vegavero10%
- Nutravita8%
- Horbäach8%
- Natures Aid7%
Demand
Msn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Msn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- msm55K/yr
- msm supplements21K/yr
- msm capsules9K/yr
- msn4K/yr
- msn supplements3K/yr
- msm tablets3K/yr
- msm supplement3K/yr
Reviews and returns
What reviews say buyers love and hate about Msn
We read the reviews and the return reasons for every product selling here.
“Capsule sizes are a bit large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Msn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









