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Msm Powder

Fail

Shoppers spend an estimated $67K a year here, so Msm Powder is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£67K/yr52K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
58%top-5 click share · 10 brands · 27 sellers

Flapen Score

Msm Powder against its category

The dotted line is the Health & Personal Care average. Past it, Msm Powder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Msm Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Msm Powder 52K times last year and spent an estimated £67K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
11.0%
Market size, estimated
£67Ka year
Peak month
August1.7× the quietest month
Top search term
msm powder43K searches a year

02 · Price

A sale here is worth £11.79.

Listings sell for £11.79 on average, from £3.16 to £22.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.79 that is £1K to £3K a year per listing.

Average price
£11.79under the $15 to $100 sweet spot
Price range
£3.16–£22.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #68 within MSM. It carries 1,158 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
84%
Out of stock, average day
7.4%
Average rank
#68in MSM
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,158per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Msm Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

27

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

8%

  • Vegavero34%
  • Peak Supps26%
  • UKHealthHouse14%
  • Natures Root7%
  • DoctorsBEST6%
  • Bulk5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Msm Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Msm Powder

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“not a great taste”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Msm Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data