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Msm Powder

Fail

Shoppers spend only $67K a year here, so Msm Powder is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£67K/yr52K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
58%top-5 click share · 10 brands · 27 sellers

Flapen Score

Msm Powder against its category

The dotted line is the Health & Personal Care average. Past it, Msm Powder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Msm Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Msm Powder 52K times last year and spent an estimated £67K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
11.0%
Market size, estimated
£67Ka year
Peak month
August1.7× the quietest month
Top search term
msm powder43K searches a year

02 · Price

A sale here is worth £11.79.

Listings sell for £11.79 on average, from £3.16 to £22.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.79 that is £1K to £3K a year per listing.

Average price
£11.79under the $15 to $100 sweet spot
Price range
£3.16–£22.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #68 within MSM. It carries 1,158 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
84%
Out of stock, average day
7.4%
Average rank
#68in MSM
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,158per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Msm Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

27

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

8%

  • Vegavero34%
  • Peak Supps26%
  • UKHealthHouse14%
  • Natures Root7%
  • DoctorsBEST6%
  • Bulk5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Msm Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Msm Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.19

not a great taste

No strong taste thats good

Value For Money20%−0.17

Price has gone up a lot

Energy Level10%−0.04

I dont feel any more energised or able to think clearer

Vitamin4%+0.51

Vitamins are a con

Quality-Overall4%+2.18

Not good

Love

Quality-Overall38%+2.18

Such a great quality products, the health benefits are excellent if used safely & consistently

High quality

Great product

Joint Pain16%+1.14

Works for my joint pain

This really helps my joint pain

Good for joint pain

Advertised Vs Actual Product6%+0.42

was as advertised

Hair Growth6%+0.42

hair growing wonderfully

Vitamin6%+0.51

Very nice multivitamin

FAQ

Common Msm Powder questions

Answered from the same tracked data.