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Mouthwash for Gum Disease

Fail

Prices span $1.89–$8.92, mostly outside the sweet spot, so Mouthwash for Gum Disease is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£1.1M/yr1.0M searches / yr
90-day growth
-17.3%search demand this quarter
Competition
78%top-5 click share · 6 brands · 97 sellers

Flapen Score

Mouthwash for Gum Disease against its category

The dotted line is the Health & Personal Care average. Past it, Mouthwash for Gum Disease is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouthwash for Gum Disease market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mouthwash for Gum Disease 1.0M times last year and spent an estimated £1.1M. The top 5 brands take 98% of clicks. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

24.1% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
24.1%
Market size, estimated
£1.1Ma year
Peak month
February2.0× the quietest month
Top search term
corsodyl mouthwash481K searches a year

02 · Price

A sale here is worth £4.42.

Listings sell for £4.42 on average, from £1.89 to £8.92. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At £4.42 that is £66K to £88K a year per listing.

Average price
£4.42under the $15 to $100 sweet spot
Price range
£1.89–£8.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
15,000–20,000
Revenue per listing a year
£66K–£88K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #37 within Dental Care. It carries 5,260 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#37in Dental Care
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,260per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Mouthwash for Gum Disease products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£109K£219K£328K£438K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

97

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Corsodyl85%
  • Listerine6%
  • ‎Corsodyl3%
  • Colgate2%
  • Curasept2%
  • Wisdom2%

Demand

Mouthwash for Gum Disease search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Mouthwash for Gum Disease search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • corsodyl mouthwash481K/yr
  • corsodyl110K/yr
  • mouthwash for gum disease84K/yr
  • curasept mouthwash45K/yr
  • antibacterial mouthwash46K/yr
  • antiseptic mouthwash48K/yr
  • curasept20K/yr
  • mouth wash for gums disease25K/yr
  • corsodyl daily mouthwash29K/yr
  • corsodyl mouthwash gum disease19K/yr

Reviews and returns

What reviews say buyers love and hate about Mouthwash for Gum Disease

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.14

It tastes pretty awful

Strange taste

Not good taste

Oral Hygiene7%+1.48

a health hazard for anyone with a sensitive mouth

Really Unpleasant Mouthwash

makes the mouth numb for a short while after use

Value For Money6%+0.95

Over priced

A little expensive

Expensive

Stain Resistance4%−0.02

It stained my teeth

BEWARE - not for long term use, causes staining

stains teeth more noticeably

Pain Relief-Overall3%−0.02

left my mouth in pain for an hour afterward

Horrible and Painful

a painful one

Love

Oral Hygiene24%+1.48

Great for Healthy Gums

Great for gums

Great for daily care of oral hygiene

Value For Money13%+0.95

Good value for money

good value

Fair Price

Taste-Overall10%−0.14

Nice taste

Great minty taste

Long lasting taste

Advertised Vs Actual Product8%+0.34

Product as advertised

As described

Actually works

Quality-Overall8%+0.60

Good effective product

Decent quality

Good product and does what it says on the bottle. for me

Return

0.1% Return rate 17% Fixable by listing

Quality-Overall23%▁▄▆█▃▇
Taste-Overall13%▁█▃▁▃▂

It tastes pretty awful

Strange taste

Not good taste

Advertised Vs Actual Product9%▁█▃▃▄▃
Leak-Proof9%▁▁▆█▁▇
Age Suitability5%▁▁█▁▆▁

FAQ

Common Mouthwash for Gum Disease questions

Answered from the same tracked data.