Mouthwash for Bad Breath

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £398K a year.

Searches, last 12 months

222K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

20.7%

Market size, estimated

£398Ka year

Peak month

September1.5× the quietest month

Top search term

cb12 mouthwash58K searches a year

Listings sell for £8.68 on average, from £2.29 to £25.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.68 that is £13K to £17K a year per listing.

Average price

£8.68under the $15 to $100 sweet spot

Price range

£2.29–£25.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

£13K–£17K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Dental Care. It carries 2,650 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#86in Dental Care

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,650per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months