Mouthwash for Bad Breath

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £398K a year.

Searches, last 12 months

222K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

20.7%

Market size, estimated

£398Ka year

Peak month

September1.5× the quietest month

Top search term

cb12 mouthwash58K searches a year

Listings sell for £8.68 on average, from £2.29 to £25.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.68 that is £13K to £17K a year per listing.

Average price

£8.68under the $15 to $100 sweet spot

Price range

£2.29–£25.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

£13K–£17K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Dental Care. It carries 2,650 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#86in Dental Care

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,650per listing

Listings tracked

18

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months