Mouthwash

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

21.5%

Market size, estimated

£1.3Ma year

Peak month

March1.3× the quietest month

Top search term

mouthwash1.1M searches a year

Listings sell for £3.13 on average, from £1.45 to £10.06. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At £3.13 that is £47K to £63K a year per listing.

Average price

£3.13under the $15 to $100 sweet spot

Price range

£1.45–£10.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

£47K–£63K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Dental Care. It carries 5,767 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#22in Dental Care

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,767per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months