Mouth Ulcer Treatment
FailPrices span $3.22–$11.47, mostly outside the sweet spot, so Mouth Ulcer Treatment is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £879K/yr704K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 104 sellers
Flapen Score
Mouth Ulcer Treatment against its category
The dotted line is the Health & Personal Care average. Past it, Mouth Ulcer Treatment is stronger. Inside it, weaker.
Market
The Mouth Ulcer Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mouth Ulcer Treatment 704K times last year and spent an estimated £879K. The top 5 brands take 91% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
20.1% of searches ended in a purchase last week.
Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £879K a year.
- Searches, last 12 months
- 704K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 20.1%
- Market size, estimated
- £879Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- bonjela mouth ulcer gel174K searches a year
02 · Price
A sale here is worth £6.21.
Listings sell for £6.21 on average, from £3.22 to £11.47. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £6.21 that is £62K to £78K a year per listing.
- Average price
- £6.21under the $15 to $100 sweet spot
- Price range
- £3.22–£11.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £62K–£78K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #57 within Dental Care. It carries 2,494 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 88%
- Out of stock, average day
- 2.2%
- Average rank
- #57in Dental Care
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,494per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Mouth Ulcer Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bonjela 15g Oral Gel - Fast Acting Pain Relief For Mouth Ulcers Cold Sores Swelling Infection Suitable With Dentures Adult Treatment Quick Medication Solution
- Price
- £4.33
- Rating
- 4.7/5
- Reviews
- 7,410
- Age
- 19y ago
Bonjela Adult Gel 15g - Mint Oral Pain Relief For Mouth Ulcers Cold Sores Dentures - Fast 3-Minute Action Fights Infections Medication For Quick Comfort
- Price
- £4.60
- Rating
- 4.7/5
- Reviews
- 2,412
- Age
- 17y ago
Iglu Shield Non-Medicated Mouth Ulcer Treatment. Effective Barrier to Protect ulcers Relieving Pain and Soreness 10g
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 1y ago
Orajel Mouth Gel for Fast Mouth Ulcer Treatment & Oral Gel Relief Targeted Tooth Pain Relief Easy-Apply Mouth Numbing Gel 5.3g
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 5,595
- Age
- 17y ago
Aloclair Plus Mouth Ulcer Spray 15 ml
- Price
- £5.07
- Rating
- 4.2/5
- Reviews
- 3,774
- Age
- 13y ago
Trending
90-day click momentum
Gengigel First Aid Oral Fluid 50ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Care Oral Rinse for Mouth Ulcers Gum Irritation & Post-Dental Care
- Price
- £9.20
- Rating
- 4.6/5
- Reviews
- 4,627
- Age
- 8y ago
Gengigel Oral Gel 20ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Targeted Gel for Mouth Ulcers Inflamed or Bleeding Gums
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 9,315
- Age
- 18y ago
Curatick Mouth Ulcer Patches for Adults & Kids Canker Sore Patch Mouth Ulcer Treatment Oral Protective Patch for Gum Sores & Braces Irritation Fast Pain Relief Mint 5pcs
- Price
- £5.43
- Rating
- 3.7/5
- Reviews
- 93
- Age
- 5mo ago
BONJELA Adult Sugar-Free Mouth Pain Relief Gel for Ulcer 15 g
- Price
- £4.86
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 12y ago
Bonjela Adult Gel 15g - Mint Oral Pain Relief For Mouth Ulcers Cold Sores Dentures - Fast 3-Minute Action Fights Infections Medication For Quick Comfort
- Price
- £4.60
- Rating
- 4.7/5
- Reviews
- 2,412
- Age
- 17y ago
Newest
by launch dateCuratick Mouth Ulcer Patches for Adults & Kids Canker Sore Patch Mouth Ulcer Treatment Oral Protective Patch for Gum Sores & Braces Irritation Fast Pain Relief Mint 5pcs
- Price
- £5.43
- Rating
- 3.7/5
- Reviews
- 93
- Age
- 5mo ago
Iglu Ultra Clear Mouth Ulcer Gel Pain Relief for Mouth Ulcers Promotes Healing 8 ml
- Price
- £7.27
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 10mo ago
Iglu Shield Non-Medicated Mouth Ulcer Treatment. Effective Barrier to Protect ulcers Relieving Pain and Soreness 10g
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 1y ago
UlcerEze Mouth Ulcer Patch 6 Patches | Fast Relief | Oral Pain Treatment
- Price
- £6.01
- Rating
- 3.3/5
- Reviews
- 205
- Age
- 1y ago
PerioSpot Gel for Mouth Ulcer Treatment Sore Gums & Irritation - Soothing Relief with Natural Ingredients 14g Dental Herb
- Price
- £7.76
- Rating
- 4.1/5
- Reviews
- 334
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
104
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- Bonjela51%
- Iglu18%
- Orajel13%
- Aloclair5%
- Gengigel4%
- UlcerEze2%
- Open — no brand owns it (4 brands, 6%)
Demand
Mouth Ulcer Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Mouth Ulcer Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bonjela mouth ulcer gel174K/yr
- mouth ulcer treatment127K/yr
- bonjela113K/yr
- bonjela adult61K/yr
- mouth ulcer treatment for adults40K/yr
- bonjela adult extra strength26K/yr
- iglu mouth ulcer treatment35K/yr
- mouth ulcer21K/yr
- igloo mouth ulcer13K/yr
- iglu13K/yr
Reviews and returns
What reviews say buyers love and hate about Mouth Ulcer Treatment
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't work, and doesn't spray
Did not Work
Not effective
Bit expensive
Waste of money
not worth the price
They're just really painful
hurts a little
they can be surprisingly painful
a mild minty taste
Strange taste
Tastes bad
my mouth didn't seem to be improving
and eating with thick minty glu in your mouth isnt great
had a very sore spot in mouth
Love
I find these very good for soothing the mouth
Works well for mouth issues
Certainly helped my mouth
Good effective product
These are great, taste really nice and minty and work really well
Excellent product
Effective
Works well
Worked well immediately
Reasonably priced
Excellent value for money
Good price
Does exactly as advertised
Did the job
As expected
Return
0.1% Return rate 36% Fixable by listing
a mild minty taste
Strange taste
Tastes bad
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mouth Ulcer Treatment questions
Answered from the same tracked data.