mouth ulcer treatment
Skip itPrices mostly outside the sweet spot ($3.22–$11.47) — this niche doesn't clear our bar today.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£879K£879K/yr · 704K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,493.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.21avg listing price — sweet spot $15–$100
Price range
Bad£3.22–£11.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mouth ulcer treatment is a £879K/yr Amazon United Kingdom market (704K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mouth ulcer treatment market data
- Units sold / yr
- 125K–150K
- avg 10,000–12,500/product
- Revenue / yr
- £776K–£932K
- units × avg price
- Conversion rate
- 20.1%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 81%
- Out of stock
- 2.2%
- Avg brand age
- 70 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
104
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- Bonjela51%
- Iglu18%
- Orajel13%
- Aloclair5%
- Gengigel4%
- UlcerEze2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top mouth ulcer treatment search terms
- bonjela mouth ulcer gel174K/yr
- mouth ulcer treatment127K/yr
- bonjela113K/yr
- bonjela adult61K/yr
- mouth ulcer treatment for adults40K/yr
- bonjela adult extra strength26K/yr
- iglu mouth ulcer treatment35K/yr
- mouth ulcer21K/yr
- igloo mouth ulcer13K/yr
- iglu13K/yr
Top mouth ulcer treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bonjela 15g Oral Gel - Fast Acting Pain Relief For Mouth Ulcers Cold Sores Swelling Infection Suitable With Dentures Adult Treatment Quick Medication Solution
Bonjela£4.334.7★7,410 rev
Bonjela Adult Gel 15g - Mint Oral Pain Relief For Mouth Ulcers Cold Sores Dentures - Fast 3-Minute Action Fights Infections Medication For Quick Comfort
Bonjela£4.604.7★2,412 rev
Iglu Shield Non-Medicated Mouth Ulcer Treatment. Effective Barrier to Protect ulcers Relieving Pain and Soreness 10g
Iglu£5.684.6★537 rev
Orajel Mouth Gel for Fast Mouth Ulcer Treatment & Oral Gel Relief Targeted Tooth Pain Relief Easy-Apply Mouth Numbing Gel 5.3g
Orajel£3.414.6★5,595 rev
Aloclair Plus Mouth Ulcer Spray 15 ml
Aloclair£5.074.2★3,774 rev
Newest
by launch date
Curatick Mouth Ulcer Patches for Adults & Kids Canker Sore Patch Mouth Ulcer Treatment Oral Protective Patch for Gum Sores & Braces Irritation Fast Pain Relief Mint 5pcs
Curatick£5.4393 rev
Iglu Ultra Clear Mouth Ulcer Gel Pain Relief for Mouth Ulcers Promotes Healing 8 ml
Iglu£7.2775 rev
Iglu Shield Non-Medicated Mouth Ulcer Treatment. Effective Barrier to Protect ulcers Relieving Pain and Soreness 10g
Iglu£5.68537 rev
UlcerEze Mouth Ulcer Patch 6 Patches | Fast Relief | Oral Pain Treatment
UlcerEze£6.01205 rev
PerioSpot Gel for Mouth Ulcer Treatment Sore Gums & Irritation - Soothing Relief with Natural Ingredients 14g Dental Herb
Dental Herb Company£7.76334 rev
Trending
90-day click momentum
Gengigel First Aid Oral Fluid 50ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Care Oral Rinse for Mouth Ulcers Gum Irritation & Post-Dental Care
Gengigel£9.204.6★
Gengigel Oral Gel 20ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Targeted Gel for Mouth Ulcers Inflamed or Bleeding Gums
Gengigel£7.774.4★
Curatick Mouth Ulcer Patches for Adults & Kids Canker Sore Patch Mouth Ulcer Treatment Oral Protective Patch for Gum Sores & Braces Irritation Fast Pain Relief Mint 5pcs
Curatick£5.433.7★
BONJELA Adult Sugar-Free Mouth Pain Relief Gel for Ulcer 15 g
BONJELA£4.864.6★
Bonjela Adult Gel 15g - Mint Oral Pain Relief For Mouth Ulcers Cold Sores Dentures - Fast 3-Minute Action Fights Infections Medication For Quick Comfort
Bonjela£4.604.7★
What buyers say about mouth ulcer treatment
What buyers praise and complain about, mined from review topics.What buyers love
“I find these very good for soothing the mouth”
“Good effective product”
“Effective”
“Reasonably priced”
“Does exactly as advertised”
“it calmed my gum down around the tooth it handy to have in for emergencies”
“Very good for mouth ulcers”
“Tastes ok”
“ease of use”
“Sticks well. dry first., protects perfectly”
What buyers complain about
“Doesn't work, and doesn't spray”
“Bit expensive”
“They're just really painful”
“a mild minty taste”
“my mouth didn't seem to be improving”
“a bit tricky to use”
“W. Dont stick- when they stick they roll down and fold over”
“it is a thick paste that is gritty”
“Do not last”
“started eating which irritated it”
Top return reasons
Common questions
- Is mouth ulcer treatment profitable to sell on Amazon United Kingdom?
- The niche generates £879K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the mouth ulcer treatment niche?
- 10 brands and 104 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in mouth ulcer treatment?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Pain Relief-Overall. The return rate is 0.1%.
- When does demand for mouth ulcer treatment peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the mouth ulcer treatment niche?
- Listings span £3.22–£11.47; the average listing price is £6.21 (sweet spot $15–$100). The average incumbent carries 2,494 reviews — the moat a new listing must climb.