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Mouth Ulcer Treatment

Fail

Prices span $3.22–$11.47, mostly outside the sweet spot, so Mouth Ulcer Treatment is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£879K/yr704K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
77%top-5 click share · 10 brands · 104 sellers

Flapen Score

Mouth Ulcer Treatment against its category

The dotted line is the Health & Personal Care average. Past it, Mouth Ulcer Treatment is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouth Ulcer Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mouth Ulcer Treatment 704K times last year and spent an estimated £879K. The top 5 brands take 91% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 20.1% of those searches ended in a purchase.

Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £879K a year.

Searches, last 12 months
704K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
20.1%
Market size, estimated
£879Ka year
Peak month
March1.6× the quietest month
Top search term
bonjela mouth ulcer gel174K searches a year

02 · Price

A sale here is worth £6.21.

Listings sell for £6.21 on average, from £3.22 to £11.47. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £6.21 that is £62K to £78K a year per listing.

Average price
£6.21under the $15 to $100 sweet spot
Price range
£3.22–£11.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
£62K–£78K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #57 within Dental Care. It carries 2,494 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
2.2%
Average rank
#57in Dental Care
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,494per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Mouth Ulcer Treatment products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£88K£176K£264K£352K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

104

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

6%

  • Bonjela51%
  • Iglu18%
  • Orajel13%
  • Aloclair5%
  • Gengigel4%
  • UlcerEze2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Mouth Ulcer Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mouth Ulcer Treatment search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bonjela mouth ulcer gel174K/yr
  • mouth ulcer treatment127K/yr
  • bonjela113K/yr
  • bonjela adult61K/yr
  • mouth ulcer treatment for adults40K/yr
  • bonjela adult extra strength26K/yr
  • iglu mouth ulcer treatment35K/yr
  • mouth ulcer21K/yr
  • igloo mouth ulcer13K/yr
  • iglu13K/yr

Reviews and returns

What reviews say buyers love and hate about Mouth Ulcer Treatment

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Oral Hygiene”
17%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Doesn't work, and doesn't spray”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mouth Ulcer Treatment questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data