Mouth Tape
PassMouth Tape scores 66 out of 100, a Pass. Shoppers spend $820K a year here, demand is soft, at -13.9% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 66 / 100Top 3% of 2,035 Health & Personal Care niches · +18 vs the category median of 4866
- Market size
- £820K/yr1.0M searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 44%top-5 click share · 23 brands · 28 sellers
Flapen Score
Mouth Tape against its category
The dotted line is the Health & Personal Care average. Past it, Mouth Tape is stronger. Inside it, weaker.
Market
The Mouth Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mouth Tape 1.0M times last year and spent an estimated £820K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb. Flapen scores it 66 out of 100, a Pass.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £820K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £820Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- mouth tape601K searches a year
02 · Price
A sale here is worth £6.52.
Listings sell for £6.52 on average, from £4.52 to £8.99. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £6.52 that is £26K to £33K a year per listing.
- Average price
- £6.52under the $15 to $100 sweet spot
- Price range
- £4.52–£8.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £26K–£33K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #63 within Sleep & Snoring Aids. It carries 344 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 22.1%
- Average rank
- #63in Sleep & Snoring Aids
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 344per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 7 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Mouth Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Longevity Sleep Tape - 30 Strips (Black) - Dermatologically Tested Mouth Tape for Sleeping Women and Men - Supports Nasal Breathing and Reduces Snoring - 95% Cotton Rayon-Free Mouthtape
- Price
- £7.26
- Rating
- 3.8/5
- Reviews
- 1,293
- Age
- 3y ago
Mouth Tape for Sleeping - 120 Strips Sleep Tape - Anti Snoring Aids for Men & Women - Mouth Strips - Supports Nasal Breathing and Anti Snoring Device - Snore Stopper - Comfortable Sleep Mouth Tape
- Price
- £8.08
- Rating
- 3.9/5
- Reviews
- 335
- Age
- 9mo ago
Serene Sleep Tape | 30 Pack | Mouth Tape | Improved Sleeping | Hypoallergenic Mouth Strips | Supports Nasal Breathing | Anti-Snoring Aids for All Genders | Easy Removal
- Price
- £5.66
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 3y ago
30 Pcs Mouth Tape for Sleeping Men Mouth Tape for Sleeping Women Dermatologically Tested Sleep Tape Mouth Breathing Snoring Aids for Men to improve Nasal Breathing 95% Cotton Rayon-Free Chin Straps
- Price
- £4.59
- Rating
- 3.8/5
- Reviews
- 136
- Age
- 5y ago
Luna Mouth Tape for Sleeping Sleep Tape - Reduces Snoring & Supports Nasal Breathing 30 Strips (Black) Gentle Strong Adhesion for Men & Women
- Price
- £5.11
- Rating
- 3.9/5
- Reviews
- 100
- Age
- 1y ago
Trending
90-day click momentum
Nozibye Mouth Tape for Sleeping (Black 60 Count)
- Price
- £8.53
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 3mo ago
Yhemday Breathable Mouth Tape for Sleeping - Comfortable & Hypoallergenic - Promote Nasal Breathing - Snoring Aid Solution - All-Night Hold (Rose 60 pcs)
- Price
- £7.01
- Rating
- 4.2/5
- Reviews
- 270
- Age
- 3mo ago
Yhemday Breathable Mouth Tape for Sleeping - Hypoallergenic - Snoring Aid Solution - Improves Nasal Breathing - All-Night Hold (Black 60 pcs)
- Price
- £7.37
- Rating
- 4.2/5
- Reviews
- 270
- Age
- 3mo ago
![ELLICIT Mouth Tape for Sleeping 30 Pack Premium Sleep Tape for Mouth Breathing & Snoring Anti Snoring Mouth Strips Secure Hold Even with Beard 95% Cotton [Comfortable Universal Fit]](https://m.media-amazon.com/images/I/41CVmM8FSQL.jpg)
ELLICIT Mouth Tape for Sleeping 30 Pack Premium Sleep Tape for Mouth Breathing & Snoring Anti Snoring Mouth Strips Secure Hold Even with Beard 95% Cotton [Comfortable Universal Fit]
- Price
- £7.60
- Rating
- 4.0/5
- Reviews
- 819
- Age
- 2mo ago
LUNAR Mouth Tape for Sleeping 30 Nights Hypoallergenic Skin-Friendly Adhesive Dermatologically Tested Helps Reduce Snoring & Supports Nasal Breathing for Men & Women
- Price
- £6.01
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 2mo ago
Newest
by launch date
Mouth Tape 60Pcs Mouth Tape for Sleeping Sleep Tape for Snoring Prevention by Improving Nasal Breathing Hypoallergenic dermatologically Tested
- Price
- £7.15
- Rating
- 5.0/5
- Reviews
- 25
- Age
- 2mo ago
Mouth Tape for Sleeping 120 Strips Sleep Tape Mouth Strips Anti Snoring Strong but Gentle Adhesion for Women Men Improves Nasal Breathing and Reduces Snoring
- Price
- £7.02
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 2mo ago
LUNAR Mouth Tape for Sleeping 30 Nights Hypoallergenic Skin-Friendly Adhesive Dermatologically Tested Helps Reduce Snoring & Supports Nasal Breathing for Men & Women
- Price
- £6.01
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 2mo ago
ELLICIT Mouth Tape for Sleeping 30 Pack Premium Sleep Tape for Mouth Breathing & Snoring Anti Snoring Mouth Strips Secure Hold Even with Beard 95% Cotton [Comfortable Universal Fit]
- Price
- £7.60
- Rating
- 4.0/5
- Reviews
- 819
- Age
- 2mo ago
Yhemday Breathable Mouth Tape for Sleeping - Comfortable & Hypoallergenic - Promote Nasal Breathing - Snoring Aid Solution - All-Night Hold (Rose 60 pcs)
- Price
- £7.01
- Rating
- 4.2/5
- Reviews
- 270
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
28
Top-5 brand share
55%
Top 20: 97%
Top-5 click share
44%
Top 20: 88%
Open market
39%
- Longevity25%
- hephboard8%
- Yhemday8%
- Sleep Seal7%
- Serene Sleep7%
- Asight7%
Demand
Mouth Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Search terms
Top Mouth Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mouth tape601K/yr
- mouth tape for sleeping214K/yr
- sleep tape41K/yr
- mouth tape for sleeping women30K/yr
- mouth tape for sleeping men21K/yr
- sleep mouth tape18K/yr
- mouth tape for snoring12K/yr
- sleep tape mouth breathing9K/yr
- sleeping mouth tape9K/yr
- mouth breathing prevention5K/yr
Reviews and returns
What reviews say buyers love and hate about Mouth Tape
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very poor adhesion
Not Sticky
It is very sticky
Leaves sticky residue
Leaves residue
Leaves a ridiculous amount of sticky residue
It is not easy
Almost impossible to get off
Difficult to remove
I thought I would get irritated skin from it
Can cause skin irritation
Sore face
they are now not fit for purpose
Too small
which is considerably larger
Love
Better sleep
Better nights sleep
Sleep has improved
Excellent Product
For this type of product its reasonable quality
The strips are good quality
no more snoring or waking myself up
Helped with snoring
Reduces snoring effectively
So Comfortable
comfortable to use
Comfortable to wear
good adhesion
Great adhesive
sticks well
Return
0.2% Return rate 17% Fixable by listing
Very poor adhesion
Not Sticky
It is very sticky
Did not work
I found these didnt work well for me
are less effective
they are now not fit for purpose
Too small
which is considerably larger
It smells like chemicals as well
just smells unpleasant
Awful chemical smell
Leaves sticky residue
Leaves residue
Leaves a ridiculous amount of sticky residue
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mouth Tape questions
Answered from the same tracked data.