mouth tape
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great344.37avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Market size
Good£820K£820K/yr · 1.0M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.52avg listing price — sweet spot $15–$100
Price range
Bad£4.52–£8.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mouth tape is a £820K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 66/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
mouth tape market data
- Units sold / yr
- 125K–150K
- avg 4,000–5,000/product
- Revenue / yr
- £815K–£978K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 22.1%
- Avg brand age
- 26 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
28
Top-5 brand share
55%
Top 20: 97%
Top-5 click share
44%
Top 20: 88%
Open market
39%
- Longevity25%
- hephboard8%
- Yhemday8%
- Sleep Seal7%
- Serene Sleep7%
- Asight7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Top mouth tape search terms
- mouth tape601K/yr
- mouth tape for sleeping214K/yr
- sleep tape41K/yr
- mouth tape for sleeping women30K/yr
- mouth tape for sleeping men21K/yr
- sleep mouth tape18K/yr
- mouth tape for snoring12K/yr
- sleep tape mouth breathing9K/yr
- sleeping mouth tape9K/yr
- mouth breathing prevention5K/yr
Top mouth tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Longevity Sleep Tape - 30 Strips (Black) - Dermatologically Tested Mouth Tape for Sleeping Women and Men - Supports Nasal Breathing and Reduces Snoring - 95% Cotton Rayon-Free Mouthtape
Longevity£7.263.8★1,293 rev
Mouth Tape for Sleeping - 120 Strips Sleep Tape - Anti Snoring Aids for Men & Women - Mouth Strips - Supports Nasal Breathing and Anti Snoring Device - Snore Stopper - Comfortable Sleep Mouth Tape
hephboard£8.083.9★335 rev
Serene Sleep Tape | 30 Pack | Mouth Tape | Improved Sleeping | Hypoallergenic Mouth Strips | Supports Nasal Breathing | Anti-Snoring Aids for All Genders | Easy Removal
Serene Sleep£5.664.3★43 rev
30 Pcs Mouth Tape for Sleeping Men Mouth Tape for Sleeping Women Dermatologically Tested Sleep Tape Mouth Breathing Snoring Aids for Men to improve Nasal Breathing 95% Cotton Rayon-Free Chin Straps
Asight£4.593.8★136 rev
Luna Mouth Tape for Sleeping Sleep Tape - Reduces Snoring & Supports Nasal Breathing 30 Strips (Black) Gentle Strong Adhesion for Men & Women
LUNAWHITE£5.113.9★100 rev
Newest
by launch date
Mouth Tape 60Pcs Mouth Tape for Sleeping Sleep Tape for Snoring Prevention by Improving Nasal Breathing Hypoallergenic dermatologically Tested
Sleepeace£7.1525 rev
Mouth Tape for Sleeping 120 Strips Sleep Tape Mouth Strips Anti Snoring Strong but Gentle Adhesion for Women Men Improves Nasal Breathing and Reduces Snoring
PVFH8F£7.0279 rev
LUNAR Mouth Tape for Sleeping 30 Nights Hypoallergenic Skin-Friendly Adhesive Dermatologically Tested Helps Reduce Snoring & Supports Nasal Breathing for Men & Women
LUNAR£6.0144 rev
![ELLICIT Mouth Tape for Sleeping 30 Pack Premium Sleep Tape for Mouth Breathing & Snoring Anti Snoring Mouth Strips Secure Hold Even with Beard 95% Cotton [Comfortable Universal Fit]](https://m.media-amazon.com/images/I/41CVmM8FSQL.jpg)
ELLICIT Mouth Tape for Sleeping 30 Pack Premium Sleep Tape for Mouth Breathing & Snoring Anti Snoring Mouth Strips Secure Hold Even with Beard 95% Cotton [Comfortable Universal Fit]
EL£7.60819 rev
Yhemday Breathable Mouth Tape for Sleeping - Comfortable & Hypoallergenic - Promote Nasal Breathing - Snoring Aid Solution - All-Night Hold (Rose 60 pcs)
Yhemday£7.01270 rev
Trending
90-day click momentum
Nozibye Mouth Tape for Sleeping (Black 60 Count)
Nozibye£8.534.6★
Yhemday Breathable Mouth Tape for Sleeping - Comfortable & Hypoallergenic - Promote Nasal Breathing - Snoring Aid Solution - All-Night Hold (Rose 60 pcs)
Yhemday£7.014.2★
Yhemday Breathable Mouth Tape for Sleeping - Hypoallergenic - Snoring Aid Solution - Improves Nasal Breathing - All-Night Hold (Black 60 pcs)
Yhemday£7.374.2★
ELLICIT Mouth Tape for Sleeping 30 Pack Premium Sleep Tape for Mouth Breathing & Snoring Anti Snoring Mouth Strips Secure Hold Even with Beard 95% Cotton [Comfortable Universal Fit]
EL£7.604.0★
LUNAR Mouth Tape for Sleeping 30 Nights Hypoallergenic Skin-Friendly Adhesive Dermatologically Tested Helps Reduce Snoring & Supports Nasal Breathing for Men & Women
LUNAR£6.014.2★
What buyers say about mouth tape
What buyers praise and complain about, mined from review topics.What buyers love
“Better sleep”
“Excellent Product”
“no more snoring or waking myself up”
“So Comfortable”
“good adhesion”
“Good value for money”
“Better Breathing”
“Easy to put on”
“This product has been a real help in ensuring the mouth stays close”
“As advertised- brilliant”
What buyers complain about
“Very poor adhesion”
“Leaves sticky residue”
“It is not easy”
“I thought I would get irritated skin from it”
“they are now not fit for purpose”
“Did not work”
“It smells like chemicals as well”
“I thought it would be hard to sleep”
“Poor quality”
“Not good for sensitve skin”
Top return reasons
Common questions
- Is mouth tape profitable to sell on Amazon United Kingdom?
- The niche generates £820K/yr across 30 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (66/100).
- How competitive is the mouth tape niche?
- 23 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in mouth tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Residue, Ease Of Use. The return rate is 0.2%.
- When does demand for mouth tape peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
- What does it cost to enter the mouth tape niche?
- Listings span £4.52–£8.99; the average listing price is £6.52 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.