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Mouth Guard for Teeth Grinding

Maybe

The products selling today average only 3.8★. But demand is soft, at -21.9% this quarter, so Mouth Guard for Teeth Grinding is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£807K/yr616K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
63%top-5 click share · 13 brands · 29 sellers

Flapen Score

Mouth Guard for Teeth Grinding against its category

The dotted line is the Health & Personal Care average. Past it, Mouth Guard for Teeth Grinding is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouth Guard for Teeth Grinding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mouth Guard for Teeth Grinding 616K times last year and spent an estimated £807K. The top 5 brands take 70% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £807K a year.

Searches, last 12 months
616K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
10.6%
Market size, estimated
£807Ka year
Peak month
October1.4× the quietest month
Top search term
mouth guard for teeth grinding209K searches a year

02 · Price

A sale here is worth £12.38.

Listings sell for £12.38 on average, from £7.49 to £26.71. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £12.38 that is £37K to £50K a year per listing.

Average price
£12.38under the $15 to $100 sweet spot
Price range
£7.49–£26.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£37K–£50K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #14 within Sleep & Snoring Aids. It carries 2,340 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
0.5%
Average rank
#14in Sleep & Snoring Aids
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,340per listing
Listings tracked
18

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mouth Guard for Teeth Grinding products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£81K£161K£242K£323K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

29

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

25%

  • Reazeal23%
  • TheSleepGuard20%
  • Psecici12%
  • Opro8%
  • HONEYBULL7%
  • Huzayl home store5%

Demand

Mouth Guard for Teeth Grinding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mouth Guard for Teeth Grinding search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mouth guard for teeth grinding209K/yr
  • mouth guard for sleeping45K/yr
  • night guard teeth grinding adult41K/yr
  • teeth grinding night guard for adults31K/yr
  • gum shield for grinding teeth31K/yr
  • night guard27K/yr
  • mouthguard for teeth grinding25K/yr
  • sleep mouth guard20K/yr
  • teeth grinding guard39K/yr
  • bruxism mouth guard20K/yr

Reviews and returns

What reviews say buyers love and hate about Mouth Guard for Teeth Grinding

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Oral Hygiene”
21%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Too small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mouth Guard for Teeth Grinding questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data