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Mouth Guard for Teeth Grinding

Maybe

The products selling today average only 3.8★. But demand is soft, at -21.9% this quarter, so Mouth Guard for Teeth Grinding is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£807K/yr616K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
63%top-5 click share · 13 brands · 29 sellers

Flapen Score

Mouth Guard for Teeth Grinding against its category

The dotted line is the Health & Personal Care average. Past it, Mouth Guard for Teeth Grinding is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouth Guard for Teeth Grinding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mouth Guard for Teeth Grinding 616K times last year and spent an estimated £807K. The top 5 brands take 70% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £807K a year.

Searches, last 12 months
616K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
10.6%
Market size, estimated
£807Ka year
Peak month
October1.4× the quietest month
Top search term
mouth guard for teeth grinding209K searches a year

02 · Price

A sale here is worth £12.38.

Listings sell for £12.38 on average, from £7.49 to £26.71. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £12.38 that is £37K to £50K a year per listing.

Average price
£12.38under the $15 to $100 sweet spot
Price range
£7.49–£26.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£37K–£50K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #14 within Sleep & Snoring Aids. It carries 2,340 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
0.5%
Average rank
#14in Sleep & Snoring Aids
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,340per listing
Listings tracked
18

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mouth Guard for Teeth Grinding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£81K£161K£242K£323K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

29

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

25%

  • Reazeal23%
  • TheSleepGuard20%
  • Psecici12%
  • Opro8%
  • HONEYBULL7%
  • Huzayl home store5%

Demand

Mouth Guard for Teeth Grinding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mouth Guard for Teeth Grinding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mouth guard for teeth grinding209K/yr
  • mouth guard for sleeping45K/yr
  • night guard teeth grinding adult41K/yr
  • teeth grinding night guard for adults31K/yr
  • gum shield for grinding teeth31K/yr
  • night guard27K/yr
  • mouthguard for teeth grinding25K/yr
  • sleep mouth guard20K/yr
  • teeth grinding guard39K/yr
  • bruxism mouth guard20K/yr

Reviews and returns

What reviews say buyers love and hate about Mouth Guard for Teeth Grinding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.38

Too small

Bad fit

Too big

Oral Hygiene8%+0.73

UK dental care is in a dire situation

U cant get it to stay in your mouth

Not dentist recommended

Comfort-Overall7%+0.69

Hard and uncomfortable

it is too uncomfortable to wear

It's a squidgy feeling when you wear it

Quality-Overall5%+0.80

Absolute rubbish

Cheap

Poor quality

Value For Money5%+0.36

Waste of money

Not worth money

are very expensive

Love

Oral Hygiene15%+0.73

Good for dental hygiene

Perfect for teeth grinders

It is protecting my teeth

Ease Of Use13%+1.02

Ease of use

easy to carry

Easy to fit

Size-Overall11%−0.38

Easy to fit

The fit is comfortable

Fit great

Quality-Overall11%+0.80

Overall, it feels like a solid, well-made product that actually does what it promises

Excellent Product

Good quality kit

Comfort-Overall11%+0.69

Comfortable fit

comfy to wear

Comfortable all night

Return

0.9% Return rate 54% Fixable by listing

Size-Overall38%██▇▆█▇

Too small

Bad fit

Too big

Functionality-Overall13%▇█▅▇▅▆

doesnt close properly

Moulding didnt work for me

Didn't work for me

Advertised Vs Actual Product7%▅▂▆▄█▅
Quality-Overall6%▅▅▇▇█▇

Absolute rubbish

Cheap

Poor quality

Comfort-Overall5%▄█▅▇▄▅

Hard and uncomfortable

it is too uncomfortable to wear

It's a squidgy feeling when you wear it

FAQ

Common Mouth Guard for Teeth Grinding questions

Answered from the same tracked data.