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Moustache Wax

Fail

Prices span $4.57–$14.27, mostly outside the sweet spot, so Moustache Wax is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£76K/yr90K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
66%top-5 click share · 11 brands · 48 sellers

Flapen Score

Moustache Wax against its category

The dotted line is the Health & Personal Care average. Past it, Moustache Wax is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moustache Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moustache Wax 90K times last year and spent an estimated £76K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
8.9%
Market size, estimated
£76Ka year
Peak month
December1.9× the quietest month
Top search term
moustache wax62K searches a year

02 · Price

A sale here is worth £9.44.

Listings sell for £9.44 on average, from £4.57 to £14.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.44 that is £2K to £5K a year per listing.

Average price
£9.44under the $15 to $100 sweet spot
Price range
£4.57–£14.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #84 within Shaving & Hair Removal. It carries 2,259 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
8.7%
Average rank
#84in Shaving & Hair Removal
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,259per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Moustache Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

48

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • THE VINTAGE GROOMING CO.30%
  • The Audacious Beard Co22%
  • Striking Viking17%
  • CAPTAIN FAWCETT12%
  • VIKING REVOLUTION5%
  • Clubman4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Moustache Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Moustache Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moustache wax62K/yr
  • mustache wax men15K/yr
  • mustache wax9K/yr
  • moustache wax for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Moustache Wax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength11%−0.20

doesn't have strong hold

Incredibly tacky and difficult to use

Not that strong

Adhesion/Stickiness10%−0.07

sticky feeling

Sticky wax

Extremely sticky

Hard Feel8%−0.14

The wax is extremely hard to use

Extremely tough this product is rock solid

the wax is rock hard

Size-Overall6%

Small

Tiny amount required

This is very small for the money

Advertised Vs Actual Product6%+0.62

Poor advertising

Moustache wax, it certainly is not

Love

Smell22%+1.52

no unpleasant odour

Great Scent

the smell of this stuff is divine

Advertised Vs Actual Product16%+0.62

Does the job

Works as described no issues

Does what it says

Quality-Overall12%+0.76

Good quality

Great product

Decent

Hair Styling8%+0.84

It really holds my mustache in place

Very good styler

Wax is very good holds my curly tash in place all day

Durability5%

Works well and does last all day

Its reasonably priced and lasts well

it lasts so long

Return

0.3% Return rate 15% Fixable by listing

Strength17%▂▁▄█▁▄

doesn't have strong hold

Incredibly tacky and difficult to use

Not that strong

Ease Of Use13%▆█▅▁▁▁
Hard Feel11%▇▁▁▁█▄

The wax is extremely hard to use

Extremely tough this product is rock solid

the wax is rock hard

Size-Overall10%▃▁▇▁▁█

Small

Tiny amount required

This is very small for the money

Functionality-Overall9%▄▁▇▁█▁

FAQ

Common Moustache Wax questions

Answered from the same tracked data.