Moustache Wax
FailPrices span $4.57–$14.27, mostly outside the sweet spot, so Moustache Wax is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £76K/yr90K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 48 sellers
Flapen Score
Moustache Wax against its category
The dotted line is the Health & Personal Care average. Past it, Moustache Wax is stronger. Inside it, weaker.
Market
The Moustache Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moustache Wax 90K times last year and spent an estimated £76K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £76Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- moustache wax62K searches a year
02 · Price
A sale here is worth £9.44.
Listings sell for £9.44 on average, from £4.57 to £14.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.44 that is £2K to £5K a year per listing.
- Average price
- £9.44under the $15 to $100 sweet spot
- Price range
- £4.57–£14.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #84 within Shaving & Hair Removal. It carries 2,259 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 8.7%
- Average rank
- #84in Shaving & Hair Removal
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,259per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Moustache Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Extra Hold Moustache Wax - The Audacious Beard Co
- Price
- £6.58
- Rating
- 4.0/5
- Reviews
- 163
- Age
- 11y ago

Striking Viking Moustache Wax and Comb Kit - 60g Sandalwood Strong Hold - Moustache Kit with Anti-Static Comb for Precise Grooming - Non-Greasy Formula for Easy Beard Care
- Price
- £12.11
- Rating
- 4.2/5
- Reviews
- 2,803
- Age
- 4y ago

Death Grip Moustache Balm for Men - Light to Medium Hold Beard Wax 30ml - Natural Hair & Moustache Care Kit with Styling and Care - Defender Balm
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 1y ago

Mustache Wax Death Grip Extra Strong Hold Moustache Wax
- Price
- £14.27
- Rating
- 4.3/5
- Reviews
- 7,720
- Age
- 10y ago

Captain Fawcett Expedition Strength Moustache Wax 15ml Extra Firm Hold Moustache Wax for Men Classic Sandalwood Scented Styling Wax for Long-Lasting Shape & Definition
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 3,467
- Age
- 12y ago
Trending
90-day click momentum
Moustache Wax Extra Strong Hold Grooming For Men 30ml - 1oz Bone Crusher Mustache & Beard Wax Tin - Perfect For Handlebar Dali English Curly Moustaches By Death Grip
- Price
- £14.20
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 3y ago

Striking Viking Moustache Wax and Comb Kit - 60g Sandalwood Strong Hold - Moustache Kit with Anti-Static Comb for Precise Grooming - Non-Greasy Formula for Easy Beard Care
- Price
- £12.11
- Rating
- 4.2/5
- Reviews
- 2,803
- Age
- 4y ago

Death Grip Moustache Balm for Men - Light to Medium Hold Beard Wax 30ml - Natural Hair & Moustache Care Kit with Styling and Care - Defender Balm
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 1y ago

2PCS Beard Balm for Men 40g Moustache Wax Oil Strong Hold Light Shine Smooths Shapes and Nourishes Beard Hair Suitable for 3-Day to Full Beards Grooming Styling Care
- Price
- £4.57
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8mo ago

Captain Fawcett Sandalwood Moustache Wax 15ml Firm Hold Moustache Styling Wax for Men Classic Sandalwood Scented Wax for a Refined Long-Lasting Groomed Look
- Price
- £10.86
- Rating
- 4.2/5
- Reviews
- 3,467
- Age
- 14y ago
Newest
by launch date
2PCS Beard Balm for Men 40g Moustache Wax Oil Strong Hold Light Shine Smooths Shapes and Nourishes Beard Hair Suitable for 3-Day to Full Beards Grooming Styling Care
- Price
- £4.57
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8mo ago

Death Grip Moustache Balm for Men - Light to Medium Hold Beard Wax 30ml - Natural Hair & Moustache Care Kit with Styling and Care - Defender Balm
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 1y ago

Gnarly Joe Moustache Wax - 14g - 100% Natural 2-in-1 Styling & Conditioning
- Price
- £7.13
- Rating
- 4.0/5
- Reviews
- 352
- Age
- 1y ago

Moustache Wax Extra Strong Hold Grooming For Men 30ml - 1oz Bone Crusher Mustache & Beard Wax Tin - Perfect For Handlebar Dali English Curly Moustaches By Death Grip
- Price
- £14.20
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 3y ago

Strong Hold Moustache Wax 30ml | 1oz Handlebar Mens Mustache Wax With Natural Ingredients Can Be Used On Beard Goatee Moustache Holds | Grooming Facial Hair All Day | Unscented
- Price
- £14.23
- Rating
- 4.4/5
- Reviews
- 2,975
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
48
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
10%
- THE VINTAGE GROOMING CO.30%
- The Audacious Beard Co22%
- Striking Viking17%
- CAPTAIN FAWCETT12%
- VIKING REVOLUTION5%
- Clubman4%
- Open — no brand owns it (5 brands, 10%)
Demand
Moustache Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Moustache Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moustache wax62K/yr
- mustache wax men15K/yr
- mustache wax9K/yr
- moustache wax for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Moustache Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesn't have strong hold
Incredibly tacky and difficult to use
Not that strong
sticky feeling
Sticky wax
Extremely sticky
The wax is extremely hard to use
Extremely tough this product is rock solid
the wax is rock hard
Small
Tiny amount required
This is very small for the money
Poor advertising
Moustache wax, it certainly is not
Love
no unpleasant odour
Great Scent
the smell of this stuff is divine
Does the job
Works as described no issues
Does what it says
Good quality
Great product
Decent
It really holds my mustache in place
Very good styler
Wax is very good holds my curly tash in place all day
Works well and does last all day
Its reasonably priced and lasts well
it lasts so long
Return
0.3% Return rate 15% Fixable by listing
doesn't have strong hold
Incredibly tacky and difficult to use
Not that strong
The wax is extremely hard to use
Extremely tough this product is rock solid
the wax is rock hard
Small
Tiny amount required
This is very small for the money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moustache Wax questions
Answered from the same tracked data.









