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Moulded Ear Plugs

Fail

The top 5 brands take 96% of clicks, so Moulded Ear Plugs is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£94K/yr77K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
54%top-5 click share · 8 brands · 53 sellers

Flapen Score

Moulded Ear Plugs against its category

The dotted line is the Health & Personal Care average. Past it, Moulded Ear Plugs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moulded Ear Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moulded Ear Plugs 77K times last year and spent an estimated £94K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
10.3%
Market size, estimated
£94Ka year
Peak month
January1.2× the quietest month
Top search term
macks ear plugs45K searches a year

02 · Price

A sale here is worth £11.73.

Listings sell for £11.73 on average, from £4.06 to £23.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.73 that is £1K to £3K a year per listing.

Average price
£11.73under the $15 to $100 sweet spot
Price range
£4.06–£23.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #147 within Ear Care. It carries 7,604 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#147in Ear Care
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,604per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Moulded Ear Plugs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

53

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 94%

Open market

2%

  • Mack's80%
  • Decibullz7%
  • Schiara5%
  • Radians3%
  • KNOXZY2%
  • Hush Plugz2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Moulded Ear Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Moulded Ear Plugs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • macks ear plugs45K/yr
  • moldable ear plugs13K/yr
  • moulded ear plugs8K/yr
  • macks earplugs6K/yr
  • custom ear plugs3K/yr
  • macks3K/yr
  • decibullz ear plugs815/yr

Reviews and returns

What reviews say buyers love and hate about Moulded Ear Plugs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Not effective”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Moulded Ear Plugs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data