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Moulded Ear Plugs

Fail

The top 5 brands take 96% of clicks, so Moulded Ear Plugs is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£94K/yr77K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
54%top-5 click share · 8 brands · 53 sellers

Flapen Score

Moulded Ear Plugs against its category

The dotted line is the Health & Personal Care average. Past it, Moulded Ear Plugs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moulded Ear Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moulded Ear Plugs 77K times last year and spent an estimated £94K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
10.3%
Market size, estimated
£94Ka year
Peak month
January1.2× the quietest month
Top search term
macks ear plugs45K searches a year

02 · Price

A sale here is worth £11.73.

Listings sell for £11.73 on average, from £4.06 to £23.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.73 that is £1K to £3K a year per listing.

Average price
£11.73under the $15 to $100 sweet spot
Price range
£4.06–£23.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #147 within Ear Care. It carries 7,604 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#147in Ear Care
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,604per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Moulded Ear Plugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

53

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

2%

  • Mack's80%
  • Decibullz7%
  • Schiara5%
  • Radians3%
  • KNOXZY2%
  • Hush Plugz2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Moulded Ear Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Moulded Ear Plugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • macks ear plugs45K/yr
  • moldable ear plugs13K/yr
  • moulded ear plugs8K/yr
  • macks earplugs6K/yr
  • custom ear plugs3K/yr
  • macks3K/yr
  • decibullz ear plugs815/yr

Reviews and returns

What reviews say buyers love and hate about Moulded Ear Plugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.21

Not effective

Doesn't work

did not work well for me

Value For Money10%−0.09

Too expensive

Waste of money

just overpriced

Size-Overall10%−0.06

This product is not fit for purpose

They are far to large

They are also too small

Comfort-Overall9%+0.83

they became uncomfortable

it pushes down the ear canal making in very uncomfortable

I found these uncomfortable to wear

Quality-Overall7%+0.65

Terrible product

Bad quality

Absolutely rubbish

Love

Comfort-Overall20%+0.83

Comfortable fit

Comfortable to wear

are very comfortable to use

Ear Hygiene14%+1.12

Softest most comfy earplugs

Very Comfortable Ear Plugs

These are extremely good ear plugs

Quality-Overall13%+0.65

Good quality and good value sized pot

Good quality earplugs

Best quality

Size-Overall9%−0.06

Comfortable fit

Easy to fit

These fit so comfortably

Sleep Quality6%+0.71

great sleep

Perfect for sleeping

helps me get a good nights sleep

Return

0.2% Return rate 31% Fixable by listing

Functionality-Overall24%█▇▂▅▃▃

Not effective

Doesn't work

did not work well for me

Size-Overall21%▃▁▆▅▄█

This product is not fit for purpose

They are far to large

They are also too small

Comfort-Overall8%▂▃▃█▅▄

they became uncomfortable

it pushes down the ear canal making in very uncomfortable

I found these uncomfortable to wear

Quality-Overall7%▃▃▂▆█▁

Terrible product

Bad quality

Absolutely rubbish

Product Condition5%▃▆█▇▁▆

FAQ

Common Moulded Ear Plugs questions

Answered from the same tracked data.