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Mosquito Repellent Kids

Mosquito Repellent Kids shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

57
Worth a look
Market size 23Growth 98Conversion 97Competition 38Returns 99Price range 0Avg price 19Brand share 43Review moat 29Quality gap 68
This niche Category average

Is Mosquito Repellent Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mosquito Repellent Kids is a £92K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 57/100.

Mosquito Repellent Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +236.8% over the last 90 days and 14.4% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr15K
Search volume / yr+236.8%95K
Conversion rate14.4%
Avg price£6.71

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 132
Top-5 product click share62%
Open market21%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement88%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews3,556

Top Mosquito Repellent Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£18K£28K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

132

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

  • Autan45%
  • INCOGNITO10%
  • BUZZPATCH9%
  • Jungle Formula8%
  • XHC7%
  • Smidge that midge5%
  • Open — no brand owns it (5 brands, 15%)

Mosquito Repellent Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR14.4%Products17Brands11Top 5 Brands79%OOS Rate0.0%Rating4.3★Reviews3,556Avg BSR#64
35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.5×

Top Mosquito Repellent Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mosquito repellent kids21K/yr
  • autan mosquito repellent17K/yr
  • kids mosquito repellent14K/yr
  • insect repellent kids10K/yr
  • kids insect repellent9K/yr
  • autan11K/yr
  • mosquito repellent for kids8K/yr
  • autan insect repellent3K/yr
  • insect repellent for kids3K/yr

What reviews say buyers love and hate about Mosquito Repellent Kids

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Pest/Insect Control21%

Best repellant

Efficiency12%

It does work

Smell10%

No strong smell

Quality-Overall7%

Better than other brands

Advertised Vs Actual Product6%

Seemed to work

What buyers complain about

69% of reviews
Functionality-Overall20%

Didn't do the job

Smell16%

It doesnt smell great

Pest/Insect Control12%

all the local turkish bugs / mozzies / flies ate me

Value For Money6%

Just a waste of money

Allergies4%

Allergic reaction/sensitive skin

Mosquito Repellent Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
25%
2Value For Money
14%
3Leak-Proof
10%
4Adhesion/Stickiness
8%
5Pest/Insect Control
7%

Common Mosquito Repellent Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mosquito Repellent Kids 57/100 on Amazon United Kingdom — Worth a look. The niche generates £92K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +236.8% over the last 90 days.
Search demand for Mosquito Repellent Kids on Amazon United Kingdom peaks in Feb–Mar–Apr, where the busiest month runs 8.5× the quietest.