Is mosquito repellent kids profitable to sell on Amazon United Kingdom?

The niche generates £92K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +236.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the mosquito repellent kids niche?

11 brands and 132 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in mosquito repellent kids?

Top complaints mined from reviews: Functionality-Overall, Smell, Pest/Insect Control. The return rate is 0.1%.

When does demand for mosquito repellent kids peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 8.5× the quietest.

What does it cost to enter the mosquito repellent kids niche?

Listings span £1.65–£12.24; the average listing price is £6.71 (sweet spot $15–$100). The average incumbent carries 3,556 reviews — the moat a new listing must climb.

mosquito repellent kids

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+236.8%

90-day search growth — must beat 0% to launch

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,556.41

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£92K

£92K/yr · 95K searches

Avg price

Bad£6.71

avg listing price — sweet spot $15–$100

Price range

Bad£1.65–£12.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, mosquito repellent kids is a £92K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mosquito repellent kids market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £84K–£101K; units × avg price
Conversion rate: 14.4%
Avg BSR: #64
Page quality: 0%
Prime: 94%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

132

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

Autan45%
INCOGNITO10%
BUZZPATCH9%
Jungle Formula8%
XHC7%
Smidge that midge5%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +236.8% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.5×

Open Trend

Top mosquito repellent kids search terms

mosquito repellent kids21K/yr +171.7%7.6% conv.
autan mosquito repellent17K/yr +382.6%16.8% conv.
kids mosquito repellent14K/yr +168.0%8.4% conv.
insect repellent kids10K/yr +465.1%9.4% conv.
kids insect repellent9K/yr +289.9%10.8% conv.
autan11K/yr +107.7%12.3% conv.
mosquito repellent for kids8K/yr +169.0%6.2% conv.
autan insect repellent3K/yr +983.8%19.1% conv.
insect repellent for kids3K/yr +332.1%8.3% conv.

All search terms

Top mosquito repellent kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Autan Mosquito & Insect Repellent Pump Spray Travel Essentials Suitable For Kids DEET Free Formula Up to 8 Hours Protection against Mosquitoes Biting Flies and Ticks 100 ml

Autan£5.444.4★2,082 rev

Incognito Kids Insect Repellent Spray 100ml - Mosquito Repellent Kids DEET Free Formula - Shields from a Wide Range of Biting Insects Including Ticks - Natural Mosquito Repellent

INCOGNITO£9.954.3★5,174 rev

NATPAT Buzz Patch Mosquito Patch Stickers for Kids - The Original All Natural Citronella Essential Oil Insect Patch Plant Based Ingredients Non-Toxic DEET Free for Toddlers Kids - 48 Count

BUZZPATCH£12.244.2★12,149 rev

Autan Mosquito & Insect Repellent Spray 100ml DEET Free Formula Up to 8 Hours Protection Travel Essential Suitable for Kids

Autan£5.234.4★785 rev

XPEL Kids Mosquito Pump Spray

XHC£3.684.2★200 rev

Newest

by launch date

Wasp-Eze Insect Repellent Roll-on 75ml Mosquito Repellent Naturally Based Ingredients DEET Free for Travel & Outdoors Suitable for Babies 6m+ Children & Adults for Daily Use

Wasp-Eze£6.3737 rev

4mo ago

Autan Active Mosquito & Insect Repellent Spray Travel Essentials DEET Formula Up to 6 Hours Protection against Mosquitoes 100 ml

Autan£5.84294 rev

1y ago

Incognito Kids Insect Repellent Spray 100ml - Mosquito Repellent Kids DEET Free Formula - Shields from a Wide Range of Biting Insects Including Ticks - Natural Mosquito Repellent

INCOGNITO£9.955,174 rev

2y ago

Pestshield Mosquito & Insect Repellent Pump Spray for Kids (120ml)

Pestshield£1.6546 rev

2y ago

Autan Botanicals Mosquito & Insect Repellent Pump Spray Travel Essentials Suitable For Kids Up to 6 Hours Plant Based Protection DEET Free Formula 100 ml

Autan£6.3069 rev

3y ago

What buyers say about mosquito repellent kids

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control21%

“Best repellant”

Efficiency12%

“It does work”

Smell10%

“No strong smell”

Quality-Overall7%

“Better than other brands”

Advertised Vs Actual Product6%

“Seemed to work”

Value For Money5%

“Worth the money”

Ease Of Application5%

“Excellent application - and easy to use”

Ease Of Use4%

“Easy to use”

Protection3%

“theyre a great extra layer of protection or a good option for those who prefer something more natural”

Strength2%

“They have a strong”

What buyers complain about

Functionality-Overall20%

“Didn't do the job”

Smell16%

“It doesnt smell great”

Pest/Insect Control12%

“all the local turkish bugs / mozzies / flies ate me”

Value For Money6%

“Just a waste of money”

Allergies4%

“Allergic reaction/sensitive skin”

Leak-Proof3%

“Leaked before I could use”

Quality-Overall3%

“Completely ruined my bag”

Durability2%

“doesnt last more than 48hrs”

Moist/Dry2%

“its ingredients that are making my skin extremely dry to the point it causes soreness from extreme dryness”

Adhesion/Stickiness2%

“They dont stick well”

Top return reasons

Functionality-Overall25%

Value For Money14%

Leak-Proof10%

Adhesion/Stickiness8%

Pest/Insect Control7%

Smell5%

Compatibility-Overall5%