Mosquito Repellent Kids
MaybeReturns run at only 0.1% of orders. But prices span $1.65–$12.24, mostly outside the sweet spot, so Mosquito Repellent Kids is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 4857
- Market size
- £92K/yr95K searches / yr
- 90-day growth
- +236.8%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 132 sellers
Flapen Score
Mosquito Repellent Kids against its category
The dotted line is the Health & Personal Care average. Past it, Mosquito Repellent Kids is stronger. Inside it, weaker.
Market
The Mosquito Repellent Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mosquito Repellent Kids 95K times last year and spent an estimated £92K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +236.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- +236.8%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £92Ka year
- Peak month
- April8.5× the quietest month
- Top search term
- mosquito repellent kids21K searches a year
02 · Price
A sale here is worth £6.71.
Listings sell for £6.71 on average, from £1.65 to £12.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.71 that is £3K to £5K a year per listing.
- Average price
- £6.71under the $15 to $100 sweet spot
- Price range
- £1.65–£12.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Insect & Pest Repellents. It carries 3,556 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Insect & Pest Repellents
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,556per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Mosquito Repellent Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Autan Mosquito & Insect Repellent Pump Spray Travel Essentials Suitable For Kids DEET Free Formula Up to 8 Hours Protection against Mosquitoes Biting Flies and Ticks 100 ml
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 2,082
- Age
- 6y ago
Incognito Kids Insect Repellent Spray 100ml - Mosquito Repellent Kids DEET Free Formula - Shields from a Wide Range of Biting Insects Including Ticks - Natural Mosquito Repellent
- Price
- £9.95
- Rating
- 4.3/5
- Reviews
- 5,174
- Age
- 2y ago
NATPAT Buzz Patch Mosquito Patch Stickers for Kids - The Original All Natural Citronella Essential Oil Insect Patch Plant Based Ingredients Non-Toxic DEET Free for Toddlers Kids - 48 Count
- Price
- £12.24
- Rating
- 4.2/5
- Reviews
- 12,149
- Age
- 4y ago
Autan Mosquito & Insect Repellent Spray 100ml DEET Free Formula Up to 8 Hours Protection Travel Essential Suitable for Kids
- Price
- £5.23
- Rating
- 4.4/5
- Reviews
- 785
- Age
- 5y ago
XPEL Kids Mosquito Pump Spray
- Price
- £3.68
- Rating
- 4.2/5
- Reviews
- 200
- Age
- 13y ago
Trending
90-day click momentum
Wasp-Eze Insect Repellent Roll-on 75ml Mosquito Repellent Naturally Based Ingredients DEET Free for Travel & Outdoors Suitable for Babies 6m+ Children & Adults for Daily Use
- Price
- £6.37
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 4mo ago
Autan Botanicals Mosquito & Insect Repellent Pump Spray Travel Essentials Suitable For Kids Up to 6 Hours Plant Based Protection DEET Free Formula 100 ml
- Price
- £6.30
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 3y ago
Autan Mosquito & Insect Repellent Pump Spray Travel Essentials Suitable For Kids DEET Free Formula Up to 8 Hours Protection against Mosquitoes Biting Flies and Ticks 100 ml
- Price
- £5.44
- Rating
- 4.4/5
- Reviews
- 2,082
- Age
- 6y ago
Anbar Mosquito Repellent Bracelets Bands for Adults and Kids 14 Pack All-Natural Deet-Free Non-Toxic Protection Stretchy Waterproof Anti-Mosquito Wristbands for Hiking and Camping
- Price
- £6.56
- Rating
- 4.2/5
- Reviews
- 1,357
- Age
- 4y ago
Jungle Formula Dry Protect Insect Repellent (90ml Spray Bottle) - DEET Free Mosquito Midge & Biting Insect Repellent - Up To 6 Hours Protection From Bites - Non Greasy Lightly Fragranced Bug Spray
- Price
- £6.19
- Rating
- 4.5/5
- Reviews
- 1,142
- Age
- 7y ago
Newest
by launch dateWasp-Eze Insect Repellent Roll-on 75ml Mosquito Repellent Naturally Based Ingredients DEET Free for Travel & Outdoors Suitable for Babies 6m+ Children & Adults for Daily Use
- Price
- £6.37
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 4mo ago
Autan Active Mosquito & Insect Repellent Spray Travel Essentials DEET Formula Up to 6 Hours Protection against Mosquitoes 100 ml
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 1y ago
Incognito Kids Insect Repellent Spray 100ml - Mosquito Repellent Kids DEET Free Formula - Shields from a Wide Range of Biting Insects Including Ticks - Natural Mosquito Repellent
- Price
- £9.95
- Rating
- 4.3/5
- Reviews
- 5,174
- Age
- 2y ago
Pestshield Mosquito & Insect Repellent Pump Spray for Kids (120ml)
- Price
- £1.65
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 2y ago
Autan Botanicals Mosquito & Insect Repellent Pump Spray Travel Essentials Suitable For Kids Up to 6 Hours Plant Based Protection DEET Free Formula 100 ml
- Price
- £6.30
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
132
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
15%
- Autan45%
- INCOGNITO10%
- BUZZPATCH9%
- Jungle Formula8%
- XHC7%
- Smidge that midge5%
- Open — no brand owns it (5 brands, 15%)
Demand
Mosquito Repellent Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.5×
Search terms
Top Mosquito Repellent Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mosquito repellent kids21K/yr
- autan mosquito repellent17K/yr
- kids mosquito repellent14K/yr
- insect repellent kids10K/yr
- kids insect repellent9K/yr
- autan11K/yr
- mosquito repellent for kids8K/yr
- autan insect repellent3K/yr
- insect repellent for kids3K/yr
Reviews and returns
What reviews say buyers love and hate about Mosquito Repellent Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't do the job
Didn't work
Don't think it worked very well
It doesnt smell great
Stinks horrible
Strong smell
all the local turkish bugs / mozzies / flies ate me
got bitten by mosquitos
not sure if it keeps horseflies away as well as it repels midgies
Just a waste of money
it also feels a little expensive for the amount you get
Expensive
Allergic reaction/sensitive skin
Beware if you have sensitive skin
I also get a reaction
Love
Best repellant
effective insect repellent which doesn't contain any nasties
Great insect repellent
It does work
Effective
Works well
No strong smell
Nice smell
its lovely scented too
Better than other brands
Excellent seller Excellent product would recommend
Excellent product
Seemed to work
Item as described
Does the job
Return
0.1% Return rate 0% Fixable by listing
Didn't do the job
Didn't work
Don't think it worked very well
Just a waste of money
it also feels a little expensive for the amount you get
Expensive
Leaked before I could use
quite a lot leaked out into my bag
Waste of money as it leaked before use
They dont stick well
it was sooooo sticky
as the stickers fell off a few minutes after I put them on my babys pram
all the local turkish bugs / mozzies / flies ate me
got bitten by mosquitos
not sure if it keeps horseflies away as well as it repels midgies
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mosquito Repellent Kids questions
Answered from the same tracked data.