Mooncup
FailThe top 5 brands take 100% of clicks, so Mooncup is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £77K/yr65K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 12 sellers
Flapen Score
Mooncup against its category
The dotted line is the Health & Personal Care average. Past it, Mooncup is stronger. Inside it, weaker.
Market
The Mooncup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mooncup 65K times last year and spent an estimated £77K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £77Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- mooncup28K searches a year
02 · Price
A sale here is worth £12.61.
Listings sell for £12.61 on average, from £2.41 to £21.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.61 that is £1K to £3K a year per listing.
- Average price
- £12.61under the $15 to $100 sweet spot
- Price range
- £2.41–£21.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #49 within Intimate Hygiene. It carries 3,828 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #49in Intimate Hygiene
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,828per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Mooncup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
- Price
- £17.19
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

Mooncup Original Menstrual Cup - Medical-Grade Silicone Period Cup for Protection - Holds 3 Tampons Worth of Fluid - Toxin-Free Eco-Friendly & Easy to Insert - Size A (for 30+ or Post-Childbirth)
- Price
- £18.85
- Rating
- 4.4/5
- Reviews
- 3,481
- Age
- 19y ago

Mooncup Original Menstrual Cup - Medical-Grade Silicone Period Cup for Protection - Holds 3 Tampons Worth of Fluid - Toxin-Free Eco-Friendly & Easy to Insert - Size B (Under 30 or No Vaginal Birth)
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 3,481
- Age
- 18y ago

Shordy Menstrual Cups First Period Starter Pack of 2 Kit with Mini Box Period Cup Medical Grade Silicone Feminine Hygiene Better Alternative to Sanitary Pads & Tampons for Girls - Small & Large
- Price
- £12.80
- Rating
- 4.3/5
- Reviews
- 8,717
- Age
- 5y ago

Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 8
- Price
- £16.85
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago
Trending
90-day click momentum
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
- Price
- £17.19
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 8
- Price
- £16.85
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

Mooncup Low Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage Leak-proof Reusable & Comfortable for Heavy Flow - Size 16
- Price
- £17.61
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

Ecoblossom Small &Large Menstrual Cups - Medical-Grade Silicone Comfortable Leak-Proof Period Protection Up to 12 Hours. Pack of 1 Small Cup 22mL Capacity and 1 Large Menstrual Cup 30mL Capacity
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 8,005
- Age
- 6y ago

Mooncup Low Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage Leak-proof Reusable & Comfortable for Heavy Flow - Size 14
- Price
- £17.20
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago
Newest
by launch date
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
- Price
- £17.19
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 8
- Price
- £16.85
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

Mooncup Low Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage Leak-proof Reusable & Comfortable for Heavy Flow - Size 16
- Price
- £17.61
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

Mooncup Low Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage Leak-proof Reusable & Comfortable for Heavy Flow - Size 14
- Price
- £17.20
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

Mooncup Pads with Wings - Biodegradable Pads Made with Organic Cotton for Irritation-Free Period Care Leak-Proof Plastic-Free Highly Absorbent Protection for Sensitive Skin - Medium/Day 10 Count
- Price
- £2.41
- Rating
- 4.1/5
- Reviews
- 386
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Mooncup81%
- SHORDY11%
- KAVODA5%
- PEESAFE2%
- EcoBlossom2%
- Open — no brand owns it (0%)
Demand
Mooncup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Mooncup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mooncup28K/yr
- moon cup19K/yr
- moon cups for periods11K/yr
- mooncup menstrual cup7K/yr
Reviews and returns
What reviews say buyers love and hate about Mooncup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaked
Leak easily
leaked only had it on 3hrs an only second time wearing them
can be tough to get into position
Extremely difficult to remove
Hard to pull out
I would say the silicone is more rigid than my favourite brand so are a bit more
They do feel stiff
Are a little stiff so not that comfortable
not overly comfortable
that ridges inside you makes sense that is going to be quite uncomfortable so I'm not happy I'm going to be returning
uncomfortable against the delicate tissue inside
Don't hold alot
flimsy
the end of it is flimsy
Love
Decent quality
Great product
Actually very good
never leaks
Ive had no leakage
no leaks at all
Very comfortable
Comfortable and easy to use
Comfortable to use
Good price
Decent price
Saves money
I definitely recommend getting this its great it fits brilliantly I have no trouble putting in or taking out its really easy
Great having the two sizes
Small size great
Return
0.2% Return rate 71% Fixable by listing
The tail is too short
The large is WAY too big for me - despite having had x2 children
as the cup seems to also be a little smaller than other brands I have tried
Leaked
Leak easily
leaked only had it on 3hrs an only second time wearing them
not overly comfortable
that ridges inside you makes sense that is going to be quite uncomfortable so I'm not happy I'm going to be returning
uncomfortable against the delicate tissue inside
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mooncup questions
Answered from the same tracked data.









