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Mooncup

Fail

The top 5 brands take 100% of clicks, so Mooncup is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£77K/yr65K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
73%top-5 click share · 5 brands · 12 sellers

Flapen Score

Mooncup against its category

The dotted line is the Health & Personal Care average. Past it, Mooncup is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mooncup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mooncup 65K times last year and spent an estimated £77K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
9.4%
Market size, estimated
£77Ka year
Peak month
August1.7× the quietest month
Top search term
mooncup28K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £2.41 to £21.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.61 that is £1K to £3K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£2.41–£21.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #49 within Intimate Hygiene. It carries 3,828 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#49in Intimate Hygiene
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,828per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Mooncup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Mooncup81%
  • SHORDY11%
  • KAVODA5%
  • PEESAFE2%
  • EcoBlossom2%
  • Open — no brand owns it (0%)

Demand

Mooncup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Mooncup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mooncup28K/yr
  • moon cup19K/yr
  • moon cups for periods11K/yr
  • mooncup menstrual cup7K/yr

Reviews and returns

What reviews say buyers love and hate about Mooncup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof7%

Leaked

Leak easily

leaked only had it on 3hrs an only second time wearing them

Ease Of Use6%

can be tough to get into position

Extremely difficult to remove

Hard to pull out

Stiffness6%−0.09

I would say the silicone is more rigid than my favourite brand so are a bit more

They do feel stiff

Are a little stiff so not that comfortable

Comfort-Overall5%+0.73

not overly comfortable

that ridges inside you makes sense that is going to be quite uncomfortable so I'm not happy I'm going to be returning

uncomfortable against the delicate tissue inside

Strength4%−0.07

Don't hold alot

flimsy

the end of it is flimsy

Love

Quality-Overall18%+1.38

Decent quality

Great product

Actually very good

Leak-Proof13%

never leaks

Ive had no leakage

no leaks at all

Comfort-Overall12%+0.73

Very comfortable

Comfortable and easy to use

Comfortable to use

Value For Money8%+0.11

Good price

Decent price

Saves money

Size-Overall5%+0.23

I definitely recommend getting this its great it fits brilliantly I have no trouble putting in or taking out its really easy

Great having the two sizes

Small size great

Return

0.2% Return rate 71% Fixable by listing

Size-Overall62%▃▆▅▆▅█

The tail is too short

The large is WAY too big for me - despite having had x2 children

as the cup seems to also be a little smaller than other brands I have tried

Functionality-Overall7%▁▅▂▁█▅
Leak-Proof4%▁▄█▁▁▄

Leaked

Leak easily

leaked only had it on 3hrs an only second time wearing them

Comfort-Overall3%█▁▁▂▁▂

not overly comfortable

that ridges inside you makes sense that is going to be quite uncomfortable so I'm not happy I'm going to be returning

uncomfortable against the delicate tissue inside

Material Quality3%▁▁▅▁█▁

FAQ

Common Mooncup questions

Answered from the same tracked data.