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Moleskin

prices mostly outside the sweet spot ($4.02–$14.95) — Moleskin doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 51Growth 25Conversion 70Competition 23Returns 97Price range 0Avg price 34Brand share 8Review moat 47Quality gap 35
This niche Category average

Is Moleskin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Moleskin is a £305K/yr Amazon United Kingdom market (473K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 40/100.

Moleskin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.2% over the last 90 days and 6.4% of searches end in a purchase.

£305K

revenue / yr

Units sold / yr30K
Search volume / yr-0.2%473K
Conversion rate6.4%
Avg price£10.13

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 81
Top-5 product click share72%
Open market3%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement94%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,796

Top Moleskin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£30K£61K£91K£122K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

81

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Moleskine55%
  • PROFOOT32%
  • SpecOps Biosciences6%
  • RETTACY3%
  • Welnove2%
  • Heclia2%
  • Open — no brand owns it (1 brand, 2%)

Moleskin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume473KCVR6.4%Products16Brands7Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews1,796Avg BSR#19
15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.7×

Top Moleskin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • moleskine notebook231K/yr
  • moleskine68K/yr
  • moleskin tape29K/yr
  • moleskin42K/yr
  • moleskin padding10K/yr
  • moleskine notebook a519K/yr
  • moleskine notebook soft cover7K/yr
  • padded plasters for feet6K/yr
  • moleskin notebook8K/yr
  • cushioned plasters for feet4K/yr

What reviews say buyers love and hate about Moleskin

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Quality-Overall23%

Good quality product that arrived on time

Value For Money11%

Good price

Paper Quality9%

Nice notebook, decent paper and more importantly it lays flat wherever you are in the book

Adhesion/Stickiness7%

Adheres well

Advertised Vs Actual Product6%

Does the job

What buyers complain about

69% of reviews
Adhesion/Stickiness17%

They are quite sticky

Ease Of Use14%

Not easy to use

Value For Money8%

There are cheaper options

Quality-Overall8%

Absolute rubbish

Thickness7%

thick

Moleskin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Advertised Vs Actual Product
6%
3Adhesion/Stickiness
5%
4Paper Quality
4%
5Color
3%

Common Moleskin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Moleskin 40/100 on Amazon United Kingdom — Skip it. The niche generates £305K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -0.2% over the last 90 days.
Search demand for Moleskin on Amazon United Kingdom peaks in Jul–Dec, where the busiest month runs 1.7× the quietest.