Is moleskin profitable to sell on Amazon United Kingdom?

The niche generates £305K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (40/100).

How competitive is the moleskin niche?

7 brands and 81 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in moleskin?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Value For Money. The return rate is 0.6%.

When does demand for moleskin peak?

Demand peaks in Jul–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the moleskin niche?

Listings span £4.02–£14.95; the average listing price is £10.13 (sweet spot $15–$100). The average incumbent carries 1,796 reviews — the moat a new listing must climb.

moleskin

Skip it

Prices mostly outside the sweet spot ($4.02–$14.95) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Good£305K

£305K/yr · 473K searches

Review moat

Okay1,796.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.13

avg listing price — sweet spot $15–$100

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad£4.02–£14.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, moleskin is a £305K/yr Amazon United Kingdom market (473K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

moleskin market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: £253K–£304K; units × avg price
Conversion rate: 6.4%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Moleskine55%
PROFOOT32%
SpecOps Biosciences6%
RETTACY3%
Welnove2%
Heclia2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top moleskin search terms

moleskine notebook231K/yr -8.5%2.2% conv.
moleskine68K/yr -20.6%0.6% conv.
moleskin tape29K/yr +81.9%10.5% conv.
moleskin42K/yr -2.2%5.7% conv.
moleskin padding10K/yr +188.4%9.5% conv.
moleskine notebook a519K/yr -27.8%2.0% conv.
moleskine notebook soft cover7K/yr +47.7%0.8% conv.
padded plasters for feet6K/yr +14.8%1.9% conv.
moleskin notebook8K/yr -9.7%2.4% conv.
cushioned plasters for feet4K/yr +22.2%2.3% conv.

All search terms

Top moleskin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Profoot Moleskin Roll - Instant Relief for Painful Rubbing - Ideal for Blister Prevention Bunions Calluses and Foot Discomfort - Hypoallergenic and Waterproof - (2 Pack)

PROFOOT£5.074.4★1,656 rev

Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Black Large 13 x 21 cm 240 Pages

Moleskine£11.454.7★10,573 rev

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Black XL 19 x 25 cm 192 Pages

Moleskine£14.594.7★2,617 rev

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Sapphire Blue Large 13 x 21 cm 192 Pages

Moleskine£12.344.6★888 rev

SpecOps Biosciences Thin Athletic Moleskin - Blister & Chafing Prevention | More Moleskin Per Quid Than Pre-Cut Pads | Veteran Combat Medic Engineered | 2 x 16 ft Roll for Running and Hiking

SpecOps Biosciences£13.894.5★1,254 rev

Newest

by launch date

Welnove Moleskin Tape - Moleskin Padding Roll & Plasters for Feet to Reduce Friction and Pain Ideal for Blisters Prevention Bunions Calluses and Foot Pain Hiking-Essential - 7 * 40cm(2 Sheets)

Welnove£8.12102 rev

7mo ago

Heclia 1 Roll Athletic Moleskin for Blister Prevention Moleskin for Feet Extra Durable Moleskins Tape Breast Lift Replace Tape Flexible Cushioning Cut to Any Size Moleskins Tapes for Running Hiking

Heclia£6.3617 rev

12mo ago

Bukihome Moleskin Adhesive Pads for Feet - Blister Prevention Tape - Moleskin Tape & Padding for Blisters Shoes Toes Heel Reduce Friction Pain - 11 Sheets of 4 Shapes (22 Pcs Total Beige)

Bukihome£8.05345 rev

1y ago

SpecOps Biosciences Thin Athletic Moleskin - Blister & Chafing Prevention | More Moleskin Per Quid Than Pre-Cut Pads | Veteran Combat Medic Engineered | 2 x 16 ft Roll for Running and Hiking

SpecOps Biosciences£13.891,254 rev

2y ago

RETTACY Notebook A5 Lined Journal Hardcover Notepad 320 Pages DGreen

RETTACY£8.113,479 rev

3y ago

What buyers say about moleskin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality product that arrived on time”

Value For Money11%

“Good price”

Paper Quality9%

“Nice notebook, decent paper and more importantly it lays flat wherever you are in the book”

Adhesion/Stickiness7%

“Adheres well”

Advertised Vs Actual Product6%

“Does the job”

Ease Of Use5%

“Easy to use”

Thickness3%

“Good thick quality book”

Durability3%

“I found them to be durable”

Soft Feel3%

“Lovely and soft”

Comfort-Overall3%

“Comfortable”

What buyers complain about

Adhesion/Stickiness17%

“They are quite sticky”

Ease Of Use14%

“Not easy to use”

Value For Money8%

“There are cheaper options”

Quality-Overall8%

“Absolute rubbish”

Thickness7%

“thick”

Paper Quality4%

“bleeding paper”

Functionality-Overall4%

“Sadly didnt work for me”

Cushion3%

“I expected better, flat, no cushionning at all”

Pain Relief-Overall3%

“Was highly struggling with my feet and blisters”

Skin Health3%

“if not careful it will damage the skin even when you dont have sensitive skin like me”

Top return reasons

Size-Overall62%

Advertised Vs Actual Product6%

Adhesion/Stickiness5%

Paper Quality4%

Color3%

Thin3%

Value For Money3%