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Moleskin

Fail

Prices span $4.02–$14.95, mostly outside the sweet spot, so Moleskin is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£305K/yr473K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
72%top-5 click share · 7 brands · 81 sellers

Flapen Score

Moleskin against its category

The dotted line is the Health & Personal Care average. Past it, Moleskin is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moleskin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moleskin 473K times last year and spent an estimated £305K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.

Searches, last 12 months
473K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
6.4%
Market size, estimated
£305Ka year
Peak month
July1.7× the quietest month
Top search term
moleskine notebook231K searches a year

02 · Price

A sale here is worth £10.13.

Listings sell for £10.13 on average, from £4.02 to £14.95. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £10.13 that is £15K to £20K a year per listing.

Average price
£10.13under the $15 to $100 sweet spot
Price range
£4.02–£14.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£20K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Foot Care. It carries 1,796 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Foot Care
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,796per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Moleskin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£30K£61K£91K£122K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

81

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Moleskine55%
  • PROFOOT32%
  • SpecOps Biosciences6%
  • RETTACY3%
  • Welnove2%
  • Heclia2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Moleskin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Moleskin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moleskine notebook231K/yr
  • moleskine68K/yr
  • moleskin tape29K/yr
  • moleskin42K/yr
  • moleskin padding10K/yr
  • moleskine notebook a519K/yr
  • moleskine notebook soft cover7K/yr
  • padded plasters for feet6K/yr
  • moleskin notebook8K/yr
  • cushioned plasters for feet4K/yr

Reviews and returns

What reviews say buyers love and hate about Moleskin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness17%−0.06

They are quite sticky

Did not stick

Overly strong adhesive

Ease Of Use14%−0.06

Not easy to use

Not easy to take it off

Not user friendly

Value For Money8%+0.85

There are cheaper options

They do initially seem expensive

The price keeps going up though

Quality-Overall8%+1.08

Absolute rubbish

Garbage

Poor quality

Thickness7%−0.03

thick

the pages in these things are just getting thinner and thinner

Paper is wafer thin

Love

Quality-Overall23%+1.08

Good quality product that arrived on time

High-quality, great price and arrived promptly

Excellent product

Value For Money11%+0.85

Good price

Great value for money

Great value for money

Paper Quality9%

Nice notebook, decent paper and more importantly it lays flat wherever you are in the book

nice cover and nice paper to write on

Nice paper

Adhesion/Stickiness7%−0.06

Adheres well

The adhesive is excellent too

Sticks well

Advertised Vs Actual Product6%+0.61

Does the job

As described

This product does what it says

Return

0.6% Return rate 78% Fixable by listing

Size-Overall62%█▇██▅▇
Advertised Vs Actual Product6%▁▅█▄▇▇
Adhesion/Stickiness5%▆▇▁▅▁█

They are quite sticky

Did not stick

Overly strong adhesive

Paper Quality4%█▅▄▁▂▁

bleeding paper

How can you make a notebook where the core feature - paper - is complete rubbish

Paper is wafer thin

Color3%▁▁▅▁█▅

FAQ

Common Moleskin questions

Answered from the same tracked data.