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Modroc

Modroc shows low returns (0.4%), but a small market ($46K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 12Growth 18Conversion 90Competition 42Returns 98Price range 72Avg price 44Brand share 75Review moat 69Quality gap 43
This niche Category average

Is Modroc profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Modroc is a £46K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Modroc: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.5% over the last 90 days and 10.7% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr5K
Search volume / yr-14.5%38K
Conversion rate10.7%
Avg price£11.26

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers18 · 23
Top-5 product click share60%
Open market40%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement95%
New entrants (1y)5· 0 succeeded
Avg rating4.5★
Avg reviews725

Top Modroc products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18 rising

Sellers

23

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

34%

  • Yeasing23%
  • LexSel11%
  • Teokantz10%
  • ASelected9%
  • Baker Ross7%
  • Navaris6%

Modroc demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR10.7%Products20Brands18Top 5 Brands60%OOS Rate28.1%Rating4.5★Reviews725Avg BSR#836
1K600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Top Modroc search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plaster bandage9K/yr
  • plaster of paris bandage8K/yr
  • plaster cast6K/yr
  • mod rock4K/yr
  • plaster bandage for modelling4K/yr
  • mod roc3K/yr
  • modrock plaster bandage4K/yr
  • mod rock for crafts3K/yr

What reviews say buyers love and hate about Modroc

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall30%

Excellent product

Ease Of Use20%

Easy to use

Value For Money18%

Value for price

Advertised Vs Actual Product9%

As described

Efficiency6%

WORKS FINE

What buyers complain about

56% of reviews
Functionality-Overall17%

This did not work at all

Adhesion/Stickiness17%

It did not stick at all

Instructions/User Manual/Troubleshooting11%

No paperwork to instruct in use

Moist/Dry11%

drys hard

Modroc return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Quality-Overall
23%
3Hard Feel
8%
4Compatibility-Overall
8%
5Material Quality
8%

Common Modroc questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Modroc 51/100 on Amazon United Kingdom — Worth a look. The niche generates £46K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -14.5% over the last 90 days.
Search demand for Modroc on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 1.8× the quietest.