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Modroc

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $46K a year here, so Modroc is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£46K/yr38K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
60%top-5 click share · 18 brands · 23 sellers

Flapen Score

Modroc against its category

The dotted line is the Health & Personal Care average. Past it, Modroc is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Modroc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Modroc 38K times last year and spent an estimated £46K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
10.7%
Market size, estimated
£46Ka year
Peak month
October1.8× the quietest month
Top search term
plaster bandage9K searches a year

02 · Price

A sale here is worth £11.26.

Listings sell for £11.26 on average, from £5.36 to £40.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.26 that is £1K to £3K a year per listing.

Average price
£11.26under the $15 to $100 sweet spot
Price range
£5.36–£40.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #836 within Medical Supplies & Equipment. It carries 725 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
90%
Out of stock, average day
28.1%
Average rank
#836in Medical Supplies & Equipment
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
725per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Modroc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18 rising

Sellers

23

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

34%

  • Yeasing23%
  • LexSel11%
  • Teokantz10%
  • ASelected9%
  • Baker Ross7%
  • Navaris6%

Demand

Modroc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Modroc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaster bandage9K/yr
  • plaster of paris bandage8K/yr
  • plaster cast6K/yr
  • mod rock4K/yr
  • plaster bandage for modelling4K/yr
  • mod roc3K/yr
  • modrock plaster bandage4K/yr
  • mod rock for crafts3K/yr

Reviews and returns

What reviews say buyers love and hate about Modroc

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.07

This did not work at all

Adhesion/Stickiness17%−0.07

It did not stick at all

Instructions/User Manual/Troubleshooting11%−0.02

No paperwork to instruct in use

Moist/Dry11%+0.19

drys hard

Love

Quality-Overall30%+0.38

Excellent product

Item generally good

a high quality

Ease Of Use20%−0.20

Easy to use

Easy to cut

easy for young children to manipulate

Value For Money18%+1.93

Value for price

value for money

Excellent value for money

Advertised Vs Actual Product9%+0.90

As described

Great fun

Efficiency6%+0.58

WORKS FINE

Return

0.4% Return rate 31% Fixable by listing

Size-Overall31%▃▁▁█▁▃
Quality-Overall23%▃▁█▁▁▃
Hard Feel8%▁▁▁▁▁█
Compatibility-Overall8%█▁▁▁▁▁
Material Quality8%▁█▁▁▁▁

FAQ

Common Modroc questions

Answered from the same tracked data.