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Modroc

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $46K a year here, so Modroc is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£46K/yr38K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
60%top-5 click share · 18 brands · 23 sellers

Flapen Score

Modroc against its category

The dotted line is the Health & Personal Care average. Past it, Modroc is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Modroc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Modroc 38K times last year and spent an estimated £46K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
10.7%
Market size, estimated
£46Ka year
Peak month
October1.8× the quietest month
Top search term
plaster bandage9K searches a year

02 · Price

A sale here is worth £11.26.

Listings sell for £11.26 on average, from £5.36 to £40.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.26 that is £1K to £3K a year per listing.

Average price
£11.26under the $15 to $100 sweet spot
Price range
£5.36–£40.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #836 within Medical Supplies & Equipment. It carries 725 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
90%
Out of stock, average day
28.1%
Average rank
#836in Medical Supplies & Equipment
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
725per listing
Listings tracked
20

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Modroc products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18 rising

Sellers

23

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

34%

  • Yeasing23%
  • LexSel11%
  • Teokantz10%
  • ASelected9%
  • Baker Ross7%
  • Navaris6%

Demand

Modroc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Modroc search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plaster bandage9K/yr
  • plaster of paris bandage8K/yr
  • plaster cast6K/yr
  • mod rock4K/yr
  • plaster bandage for modelling4K/yr
  • mod roc3K/yr
  • modrock plaster bandage4K/yr
  • mod rock for crafts3K/yr

Reviews and returns

What reviews say buyers love and hate about Modroc

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“This did not work at all”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Modroc questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data