Is modroc profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the modroc niche?

18 brands and 23 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in modroc?

Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Instructions/User Manual/Troubleshooting. The return rate is 0.4%.

When does demand for modroc peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the modroc niche?

Listings span £5.36–£40.39; the average listing price is £11.26 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.

modroc

Worth a look

Shows low returns (0.4%), but a small market ($46K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great60%

top-5 brand share — no brand owns this niche

Price range

Good£5.36–£40.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good725.35

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.26

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Market size

Bad£46K

£46K/yr · 38K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, modroc is a £46K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

modroc market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £45K–£56K; units × avg price
Conversion rate: 10.7%
Avg BSR: #836
Page quality: 0%
Prime: 90%
Sponsored: 95%
Out of stock: 28.1%
Avg brand age: 50 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

34%

Yeasing23%
LexSel11%
Teokantz10%
ASelected9%
Baker Ross7%
Navaris6%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -14.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top modroc search terms

plaster bandage9K/yr -4.3%6.9% conv.
plaster of paris bandage8K/yr -12.7%10.6% conv.
plaster cast6K/yr -20.2%2.9% conv.
mod rock4K/yr -16.3%10.2% conv.
plaster bandage for modelling4K/yr -15.1%12.6% conv.
mod roc3K/yr -5.4%11.7% conv.
modrock plaster bandage4K/yr -33.9%14.3% conv.
mod rock for crafts3K/yr -17.8%13.6% conv.

All search terms

Top modroc products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Plaster Coth Rolls 6 Pack Plaster Gauze Bandage Plasters Strip Gauze Wrap for Body Casts Craft Projects Belly Molds 3in x 106 inch

Yeasing£7.074.7★101 rev

Bulk Pack 16 rolls Modroc 8cm x 3M Plaster of Paris Modelling Bandages with Hints & Tips Guide

LexSel£16.964.6★302 rev

8 Rolls Plaster of Paris Bandage for Modelling 5/7.5/10/ 15CM x 2.7M Cast Bandage Kit Skin Friendly Plaster of Paris Bandages for Art Crafts Modelling Moulds

Teokantz£9.214.4★55 rev

ASelected Plaster Cast Bandage Kit 10 Rolls Plaster of Paris Bandage10X300Cm for Mould and Casting Craft Bandage Rolls White

ASelected£11.734.8★19 rev

Baker Ross FN208 Mod Roc Bandages - Pack of 3 Modelling Plaster Bandages for Moulds and Crafts

Baker Ross£5.364.3★39 rev

Newest

by launch date

Cast Bandage Kit 15 Pcs Plaster Cast Bandage Kit Plaster Cloth Rolls Plaster Gauze Bandage for Art Crafts Modelling Moulds(5 * 270cm)

Wrbugukeji£9.070 rev

3mo ago

12 Rolls of Plaster Bandages 5 x 270 cm/1.97 x 106.3 Plaster Bandage for Modelling Moulds Art Craft Baby Bump Cast Quick-Drying & Skin Friendly (White)

Orchideeknc£9.220 rev

4mo ago

KASURE 8 x Plaster of Paris Bandage 7.5cm x 2.7m Plaster Bandages Rolls Cast Skin Friendly Plaster Gauze Bandage for Modelling Art & Craft Projects Scenery Mask Moulds

KASURE£8.540 rev

5mo ago

Zynaxir Plaster Cast Bandage Kit 12 Rolls Plaster of Paris Plaster Bandage for Modelling Plasters Strip Gauze Wrap for Art Crafts Moulds Body Casts Craft Projects Belly Molds (5 cm x 270 cm White)

Zynaxir£9.893 rev

6mo ago

Eulihent 12 Pcs Plaster Bandage for Modelling Plaster Cloth Rolls Plasters Strip Gauze Wrap for Art Crafts Modelling Moulds Body Casts Craft Projects Belly Molds (5 cm x 270 cm White)

Eulihent£10.6714 rev

8mo ago

What buyers say about modroc

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Excellent product”

Ease Of Use20%

“Easy to use”

Value For Money18%

“Value for price”

Advertised Vs Actual Product9%

“As described”

Efficiency6%

“WORKS FINE”

Quick Drying6%

“dried quickly too”

Fun/Entertainment Experience2%

“fun, dries quickly creating a solid base, in my case for creative craft, shape anything from changing toilet roll into a funky pen pot, a bottle into a volcano or in this case a balloon into an arty dinosaur”

Strength2%

“Stronger and quicker”

Size-Overall2%

“the rolls are a good size”

What buyers complain about

Functionality-Overall17%

“This did not work at all”

Adhesion/Stickiness17%

“It did not stick at all”

Instructions/User Manual/Troubleshooting11%

“No paperwork to instruct in use”

Moist/Dry11%

“drys hard”

Top return reasons

Size-Overall31%

Quality-Overall23%

Hard Feel8%

Compatibility-Overall8%

Material Quality8%

Weight Heavy8%

Value For Money8%

Functionality-Overall4%

Adhesion/Stickiness4%

Common questions

Is modroc profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the modroc niche?: 18 brands and 23 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in modroc?: Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Instructions/User Manual/Troubleshooting. The return rate is 0.4%.
When does demand for modroc peak?: Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the modroc niche?: Listings span £5.36–£40.39; the average listing price is £11.26 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.