Miswak
MaybeReturns run at only 0.2% of orders. But prices span $4.05–$10.51, mostly outside the sweet spot, so Miswak is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 2,035 Health & Personal Care niches · +14 vs the category median of 4862
- Market size
- £176K/yr355K searches / yr
- 90-day growth
- +90.6%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 35 sellers
Flapen Score
Miswak against its category
The dotted line is the Health & Personal Care average. Past it, Miswak is stronger. Inside it, weaker.
Market
The Miswak market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Miswak 355K times last year and spent an estimated £176K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Sep. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +90.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.
- Searches, last 12 months
- 355K
- Growth, 90 days vs prior 90
- +90.6%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £176Ka year
- Peak month
- July3.8× the quietest month
- Top search term
- miswak stick202K searches a year
02 · Price
A sale here is worth £7.49.
Listings sell for £7.49 on average, from £4.05 to £10.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.49 that is £6K to £7K a year per listing.
- Average price
- £7.49under the $15 to $100 sweet spot
- Price range
- £4.05–£10.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #73 within Dental Care. It carries 389 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 86%
- Out of stock, average day
- 11.7%
- Average rank
- #73in Dental Care
- Average rating
- 3.96 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 389per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Miswak products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Al Raihan 5 Pcs Miswak Sticks with Holder for Cleaning Teeth - Vacuum Sealed Natural Flavored Tooth Brush - Traditional Chew Sticks for Teeth Whitening Oral Health & Fresh Breath || Pack of 5
- Price
- £7.05
- Rating
- 4.1/5
- Reviews
- 496
- Age
- 2y ago

Al Raihan Miswak Wooden Tooth Brush - Original Siwak Arabian Traditional Toothbrush for Clean Healthy and White Teeth Cleaning Disinfecting Natural Toothbrush || Pack of 10
- Price
- £9.50
- Rating
- 4.1/5
- Reviews
- 496
- Age
- 2y ago

Miswak Stick Natural Chewable Toothbrush Sticks Miswaak Siwak Organic Wooden Tooth Brush Oral Natural Sewak Teeth Whitener (1 Piece)
- Price
- £4.05
- Rating
- 4.0/5
- Reviews
- 954
- Age
- 5y ago

Dabur Miswak Herbal Toothpaste 100 ml with Pure Al-Arak Extract | Natural Oral Care for Strong Teeth Healthy Gums & Fresh Breath
- Price
- £4.20
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 12y ago

Natural Spa Supplies Miswak Thick Toothbrush Stick 10-Piece
- Price
- £7.65
- Rating
- 4.3/5
- Reviews
- 471
- Age
- 13y ago
Trending
90-day click momentum
KUICK-MISWAK Natural Miswak Sticks for Teeth Cleaning 6 Organic Siwak Sticks with Holder Natural Toothbrush for Teeth Whitening Fresh Breath Daily Oral Care & Eco-Friendly Dental Hygiene
- Price
- £9.40
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

10 Natural Miswak Stick Toothbrush - Chewable Original Miswak Toothbrush for Natural Teeth Whitening - Traditional Arabian Siwak Stick for Teeth and Mouth Care with Wooden SWAK Holder -
- Price
- £6.84
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2mo ago

OBD 5 x Natural Miswak Sticks Fluoride Free Organic Siwak Toothbrush Herbal Teeth Cleaning Stick Vacuum Packed Traditional Dental Care for Fresh Breath & Gum Health
- Price
- £5.40
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 5mo ago

Miswak Stick Pack of 5 100% Natural Peelu Chew Sticks for Daily Oral Care Traditional Siwak Sticks Eco-Friendly Plastic-Free Alternative to a Manual Toothbrush | African Toothbrush
- Price
- £8.64
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 6mo ago

Dabur Miswak Herbal Toothpaste 100 ml with Pure Al-Arak Extract | Natural Oral Care for Strong Teeth Healthy Gums & Fresh Breath
- Price
- £4.20
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 12y ago
Newest
by launch date
10 Natural Miswak Stick Toothbrush - Chewable Original Miswak Toothbrush for Natural Teeth Whitening - Traditional Arabian Siwak Stick for Teeth and Mouth Care with Wooden SWAK Holder -
- Price
- £6.84
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2mo ago

KUICK-MISWAK Natural Miswak Sticks for Teeth Cleaning 6 Organic Siwak Sticks with Holder Natural Toothbrush for Teeth Whitening Fresh Breath Daily Oral Care & Eco-Friendly Dental Hygiene
- Price
- £9.40
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

OBD 5 x Natural Miswak Sticks Fluoride Free Organic Siwak Toothbrush Herbal Teeth Cleaning Stick Vacuum Packed Traditional Dental Care for Fresh Breath & Gum Health
- Price
- £5.40
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 5mo ago

12pcs Miswak Wooden Tooth Brush - Original Siwak Arabian Traditional Herbal Toothbrush for Clean Healthy and White Teeth Cleaning Disinfecting Natural Toothbrush || Pack of 12
- Price
- £9.31
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 6mo ago

Miswak Stick Pack of 5 100% Natural Peelu Chew Sticks for Daily Oral Care Traditional Siwak Sticks Eco-Friendly Plastic-Free Alternative to a Manual Toothbrush | African Toothbrush
- Price
- £8.64
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
35
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
25%
- Al RAIHAN37%
- SEWAK13%
- Dabur9%
- Natural Spa Supplies6%
- BLISSANY6%
- SIMPLIWAK4%
Demand
Miswak search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep · busiest ÷ quietest = 3.8×
Search terms
Top Miswak search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- miswak stick202K/yr
- miswak98K/yr
- miswak toothbrush25K/yr
- miswak sticks for teeth10K/yr
- miswak sticks4K/yr
- chewing sticks for humans5K/yr
- siwak stick4K/yr
- african toothbrush stick3K/yr
- siwak3K/yr
- african chewing sticks for teeth2K/yr
Reviews and returns
What reviews say buyers love and hate about Miswak
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smell a bit odd
can say these ones smelled pungent when first opened
Packaged in a awful smelling chemical
Not the best natural toothbrush
I dont think toothpaste
While using it doesn't feel as thorough for me as a regular toothbrush
Not very good didnt see any change with teeth
Does not whiten teeth
I was disappointed as the bristled are too dry and break apart
Very dry
Some too dry/ old
I just couldn't feel that these weren't actually doing anything
Gutted this didn't work
Love
Surprisingly Effective Teeth Cleaners
I like that its a natural option for maintaining oral hygiene
promote healthier gums
High quality and fresh
I mostly like that it looks like really good solid quality for long time of use
Good quality
Very easy to use
easy to peel
Much easier to handle
Great value for money
Seems good value
Great value for money
Clear teeth good
I have been using them for a month now and my teeth and gums are much healthier and whiter than before
I think its more effective at cleaning the teeth
Return
0.2% Return rate 5% Fixable by listing
Smell a bit odd
can say these ones smelled pungent when first opened
Packaged in a awful smelling chemical
Highly disappointing quality
Terrible quality, before this I bought thin ones, which were of excellent quality,
This is not good quality
I just couldn't feel that these weren't actually doing anything
Gutted this didn't work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miswak questions
Answered from the same tracked data.









