Miralax
FailThe top 5 brands take 100% of clicks, so Miralax is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £965K/yr685K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 107 sellers
Flapen Score
Miralax against its category
The dotted line is the Health & Personal Care average. Past it, Miralax is stronger. Inside it, weaker.
Market
The Miralax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Miralax 685K times last year and spent an estimated £965K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 685K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £965K a year.
- Searches, last 12 months
- 685K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £965Ka year
- Peak month
- September3.2× the quietest month
- Top search term
- movicol133K searches a year
02 · Price
A sale here is worth £9.06.
Listings sell for £9.06 on average, from £2.34 to £18.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At £9.06 that is £136K to £181K a year per listing.
- Average price
- £9.06under the $15 to $100 sweet spot
- Price range
- £2.34–£18.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £136K–£181K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Over-the-Counter Medication. It carries 3,555 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Over-the-Counter Medication
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,555per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Miralax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Movicol Ease Stick Sachets Citrus 20 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £8.66
- Rating
- 4.5/5
- Reviews
- 1,826
- Age
- 1y ago

DulcoEase 100 mg Docusate Sodium Capsules - Softening Constipation Relief - Pack of 60 Soft Gel Capsules - Stool Softening Laxative
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 4,362
- Age
- 5y ago

Movicol Ease Stick Sachets Flavor Free 20 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 1y ago

Dulcolax Adult - Constipation Relief Laxative 5mg Bisacodyl Gastro Resistant Tablets Tablets 20 Count
- Price
- £2.34
- Rating
- 4.5/5
- Reviews
- 16,153
- Age
- 5y ago

DulcoEase 100 mg Docusate Sodium Capsules - Softening Constipation Relief - Pack of 30 Soft Gel Capsules - Stool Softening Laxative
- Price
- £4.90
- Rating
- 4.4/5
- Reviews
- 9,283
- Age
- 17y ago
Trending
estimated 90-day click momentum
Movicol Ease Stick Sachets Citrus 2x10 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £9.16
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4mo ago

DulcoEase 30 /60 Stool Softener Soft Gel Capsules for Constipation (60)
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 857
- Age
- 5y ago

Dulcolax Adult - Constipation Relief Laxative 5mg Bisacodyl Gastro Resistant Tablets Tablets 20 Count
- Price
- £2.34
- Rating
- 4.5/5
- Reviews
- 16,153
- Age
- 5y ago

Dulcoease Stool Softener - 30
- Price
- £7.21
- Rating
- 4.5/5
- Reviews
- 633
- Age
- 15y ago

Movicol Ease Stick Sachets Flavor Free 20 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 1y ago
Newest
by launch date
Movicol Ease Stick Sachets Citrus 2x10 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £9.16
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4mo ago

Movicol Ease Stick Sachets Flavor Free 20 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 1y ago

Movicol Ease Stick Sachets Citrus 20 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £8.66
- Rating
- 4.5/5
- Reviews
- 1,826
- Age
- 1y ago

DulcoEase 30 /60 Stool Softener Soft Gel Capsules for Constipation (60)
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 857
- Age
- 5y ago

MICROLAX Rectum Enema 5ml x 12
- Price
- £18.64
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
107
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Movicol48%
- DulcoEase40%
- Dulcolax8%
- AHYBZN2%
- McNeil1%
- Open — no brand owns it (0%)
Demand
Miralax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.2×
Search terms
Top Miralax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- movicol133K/yr
- dulcoease126K/yr
- stool softeners for adults108K/yr
- movicol sachets adult for constipation58K/yr
- macrogol28K/yr
- miralax41K/yr
- dulcoease stool softener 120 tablets30K/yr
- stool softener32K/yr
- movicol sachets kids22K/yr
- movical sachets11K/yr
Reviews and returns
What reviews say buyers love and hate about Miralax
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miralax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









