Miralax
FailThe top 5 brands take 100% of clicks, so Miralax is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £965K/yr685K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 107 sellers
Flapen Score
Miralax against its category
The dotted line is the Health & Personal Care average. Past it, Miralax is stronger. Inside it, weaker.
Market
The Miralax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Miralax 685K times last year and spent an estimated £965K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
15.6% of searches ended in a purchase last week.
Shoppers searched for this 685K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £965K a year.
- Searches, last 12 months
- 685K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £965Ka year
- Peak month
- September3.2× the quietest month
- Top search term
- movicol133K searches a year
02 · Price
A sale here is worth £9.06.
Listings sell for £9.06 on average, from £2.34 to £18.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At £9.06 that is £136K to £181K a year per listing.
- Average price
- £9.06under the $15 to $100 sweet spot
- Price range
- £2.34–£18.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £136K–£181K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Over-the-Counter Medication. It carries 3,555 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Over-the-Counter Medication
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,555per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Miralax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Movicol Ease Stick Sachets Citrus 20 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £8.66
- Rating
- 4.5/5
- Reviews
- 1,826
- Age
- 1y ago
DulcoEase 100 mg Docusate Sodium Capsules - Softening Constipation Relief - Pack of 60 Soft Gel Capsules - Stool Softening Laxative
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 4,362
- Age
- 5y ago
Movicol Ease Stick Sachets Flavor Free 20 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 1y ago
Dulcolax Adult - Constipation Relief Laxative 5mg Bisacodyl Gastro Resistant Tablets Tablets 20 Count
- Price
- £2.34
- Rating
- 4.5/5
- Reviews
- 16,153
- Age
- 5y ago
DulcoEase 100 mg Docusate Sodium Capsules - Softening Constipation Relief - Pack of 30 Soft Gel Capsules - Stool Softening Laxative
- Price
- £4.90
- Rating
- 4.4/5
- Reviews
- 9,283
- Age
- 17y ago
Trending
90-day click momentum
Movicol Ease Stick Sachets Citrus 2x10 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £9.16
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4mo ago
DulcoEase 30 /60 Stool Softener Soft Gel Capsules for Constipation (60)
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 857
- Age
- 5y ago
Dulcolax Adult - Constipation Relief Laxative 5mg Bisacodyl Gastro Resistant Tablets Tablets 20 Count
- Price
- £2.34
- Rating
- 4.5/5
- Reviews
- 16,153
- Age
- 5y ago
Dulcoease Stool Softener - 30
- Price
- £7.21
- Rating
- 4.5/5
- Reviews
- 633
- Age
- 15y ago
Movicol Ease Stick Sachets Flavor Free 20 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 1y ago
Newest
by launch dateMovicol Ease Stick Sachets Citrus 2x10 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £9.16
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4mo ago
Movicol Ease Stick Sachets Flavor Free 20 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 1y ago
Movicol Ease Stick Sachets Citrus 20 Sachets Constipation Relief for Adults Laxatives Relief hydrates softens & Help Restore Natural Bowel Movement
- Price
- £8.66
- Rating
- 4.5/5
- Reviews
- 1,826
- Age
- 1y ago
DulcoEase 30 /60 Stool Softener Soft Gel Capsules for Constipation (60)
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 857
- Age
- 5y ago
MICROLAX Rectum Enema 5ml x 12
- Price
- £18.64
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
107
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Movicol48%
- DulcoEase40%
- Dulcolax8%
- AHYBZN2%
- McNeil1%
- Open — no brand owns it (0%)
Demand
Miralax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.2×
Search terms
Top Miralax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- movicol133K/yr
- dulcoease126K/yr
- stool softeners for adults108K/yr
- movicol sachets adult for constipation58K/yr
- macrogol28K/yr
- miralax41K/yr
- dulcoease stool softener 120 tablets30K/yr
- stool softener32K/yr
- movicol sachets kids22K/yr
- movical sachets11K/yr
Reviews and returns
What reviews say buyers love and hate about Miralax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Did not work
Takes time to work
Slow working
No Instructions in English
not that I needed instructions it's not exactly rocket science
instructions not in English
the pain is horrific
In our case this brought no relief even after a few tries
Not worth the pain
Quite pricey
100% not worth it
They are pricey
had really bad stomach cramps
horrible stomach pain
had terrible stomach cramps all day
Love
exactly as advertised great
Exactly as advertised
As described
Does the job
Works perfectly
Effective
not expensive
Excellent value for money
Good value for money
Excellent product
A trusted and reliable product that does exactly what it says
Good quality
Help with digestive problems
Very effective treatment for constipation
Good for constipation
Return
0.1% Return rate 0% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miralax questions
Answered from the same tracked data.