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Mini Foil Shaver

Fail

The top 5 brands take 99% of clicks, so Mini Foil Shaver is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£81K/yr80K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
60%top-5 click share · 6 brands · 111 sellers

Flapen Score

Mini Foil Shaver against its category

The dotted line is the Health & Personal Care average. Past it, Mini Foil Shaver is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Foil Shaver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Foil Shaver 80K times last year and spent an estimated £81K. The top 5 brands take 99% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
2.9%
Market size, estimated
£81Ka year
Top search term
wahl foil shaver20K searches a year

02 · Price

A sale here is worth £34.78.

Listings sell for £34.78 on average, from £12.87 to £82.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £34.78 that is £0 to £3K a year per listing.

Average price
£34.78inside the $15 to $100 sweet spot
Price range
£12.87–£82.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Shaving & Hair Removal. It carries 1,856 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#84in Shaving & Hair Removal
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,856per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mini Foil Shaver products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

111

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 99%

Open market

0%

  • Wahl71%
  • Wahl Professional20%
  • PHILIPS5%
  • BaByliss1%
  • YAZIYIR1%
  • YAHSEWYO1%
  • Open — no brand owns it (0%)

Demand

Mini Foil Shaver search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Mini Foil Shaver search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wahl foil shaver20K/yr
  • wahl shaver19K/yr
  • wahl shavers for men9K/yr
  • single foil shaver6K/yr
  • wahl vanish foil shaver5K/yr
  • mini foil shaver5K/yr
  • wahl electric razors for men4K/yr
  • foil shaver wahl5K/yr
  • philips travel shaver3K/yr
  • wahl razor3K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Foil Shaver

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
1.8%of orders come back
“Broke in a month”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mini Foil Shaver questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data