Skip to content

Milk Thistle

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 76% of clicks, so Milk Thistle is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£1.8M/yr972K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
76%top-5 click share · 13 brands · 29 sellers

Flapen Score

Milk Thistle against its category

The dotted line is the Health & Personal Care average. Past it, Milk Thistle is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk Thistle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milk Thistle 972K times last year and spent an estimated £1.8M. The top 5 brands take 82% of clicks. Demand peaks in May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 972K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months
972K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
15.2%
Market size, estimated
£1.8Ma year
Peak month
May1.4× the quietest month
Top search term
milk thistle645K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £5.48 to £20.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £12.08 that is £97K to £121K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£5.48–£20.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
£97K–£121K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #27 within Herbal Supplements. It carries 667 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
8.2%
Average rank
#27in Herbal Supplements
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
667per listing
Listings tracked
14

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Milk Thistle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£178K£356K£534K£712K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

29

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • EVO NUTRITION33%
  • Nutrition Geeks23%
  • MANTRPHIL13%
  • Horbäach7%
  • nutribo6%
  • WeightWorld6%
  • Open — no brand owns it (7 brands, 12%)

Demand

Milk Thistle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.4×

Search terms

Top Milk Thistle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milk thistle645K/yr
  • milk thistle high strength142K/yr
  • milk thistle liver detox29K/yr
  • milk thistle tablets36K/yr
  • uvora milk thistle high strength8K/yr
  • milk thistle herbal supplements20K/yr
  • uvora milk thistle liver detox3K/yr
  • silymarin10K/yr
  • milk thistle capsules10K/yr
  • thistle10K/yr

Reviews and returns

What reviews say buyers love and hate about Milk Thistle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.11

Seems not to work on me

Didn't work

Not effective

Dosage9%−0.04

Unsure of results using 2 tablets a day

The dosage looks like an insane number

Seems okay not been taking it for long

Advertised Vs Actual Product8%−0.04

Doesn't do what it says

the description is very misleading

misleading

Taste-Overall4%

have no taste

They are also virtually tasteless

The capsules are tasteless

Size-Overall4%

The capsules are quite large

the tablet is small

They're not especially large

Love

Quality-Overall22%+1.97

A great product from a reputable company for my husband

its clear the ingredients are high quality

Brilliant quality

Value For Money16%+1.07

Good value for money

Good Value

Great value

Ease Of Chewing/Swallowing7%+0.11

They are a reasonable size so theres no issues swallowing these

though I've been able to swallow them with no issues

Easy to swallow

Advertised Vs Actual Product6%−0.04

Actually works

Exactly as advertised

As Described

Ease Of Use5%+0.11

Quick and easy

Easy to take

Easy to open container

Return

0.0% Return rate 0% Fixable by listing

Side Effects100%▁▁▁▁█▁

one issue was poor reaction with alcohol so teetotal for a while

The results didnt demonstrate any improvement for me over giving up booze for a month

FAQ

Common Milk Thistle questions

Answered from the same tracked data.