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Migraine Relief Cap

Maybe

An estimated 0.7% of orders come back. But the top 5 products take 71% of clicks, so Migraine Relief Cap is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£283K/yr342K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
71%top-5 click share · 14 brands · 20 sellers

Flapen Score

Migraine Relief Cap against its category

The dotted line is the Health & Personal Care average. Past it, Migraine Relief Cap is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Migraine Relief Cap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Migraine Relief Cap 342K times last year and spent an estimated £283K. The top 5 brands take 73% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £283K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
7.5%
Market size, estimated
£283Ka year
Peak month
December1.5× the quietest month
Top search term
migraine relief cap181K searches a year

02 · Price

A sale here is worth £11.02.

Listings sell for £11.02 on average, from £3.86 to £24.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £11.02 that is £17K to £22K a year per listing.

Average price
£11.02under the $15 to $100 sweet spot
Price range
£3.86–£24.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£17K–£22K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Hot & Cold Therapies. It carries 3,507 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#109in Hot & Cold Therapies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,507per listing
Listings tracked
17

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Migraine Relief Cap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£28K£57K£85K£113K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

20

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

20%

  • ONLYCARE27%
  • Aouplry18%
  • myhalos11%
  • KANGSIT10%
  • AllSett Health7%
  • Soothefy7%

Demand

Migraine Relief Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Migraine Relief Cap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • migraine relief cap181K/yr
  • migraine cap56K/yr
  • headache relief cap30K/yr
  • migraine mask17K/yr
  • cold cap for migraine9K/yr
  • cold cap8K/yr
  • ice cap6K/yr
  • headache mask8K/yr
  • ice hat3K/yr
  • ice pack for headaches4K/yr

Reviews and returns

What reviews say buyers love and hate about Migraine Relief Cap

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
0.7%of orders come back
“The nose strap never fits me though”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Migraine Relief Cap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data