Skip to content

Migraine Relief Cap

Maybe

Returns run at only 0.7% of orders. But the top 5 products take 71% of clicks, so Migraine Relief Cap is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£283K/yr342K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
71%top-5 click share · 14 brands · 20 sellers

Flapen Score

Migraine Relief Cap against its category

The dotted line is the Health & Personal Care average. Past it, Migraine Relief Cap is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Migraine Relief Cap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Migraine Relief Cap 342K times last year and spent an estimated £283K. The top 5 brands take 73% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £283K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
7.5%
Market size, estimated
£283Ka year
Peak month
December1.5× the quietest month
Top search term
migraine relief cap181K searches a year

02 · Price

A sale here is worth £11.02.

Listings sell for £11.02 on average, from £3.86 to £24.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £11.02 that is £17K to £22K a year per listing.

Average price
£11.02under the $15 to $100 sweet spot
Price range
£3.86–£24.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£17K–£22K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Hot & Cold Therapies. It carries 3,507 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#109in Hot & Cold Therapies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,507per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Migraine Relief Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£28K£57K£85K£113K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

20%

  • ONLYCARE27%
  • Aouplry18%
  • myhalos11%
  • KANGSIT10%
  • AllSett Health7%
  • Soothefy7%

Demand

Migraine Relief Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Migraine Relief Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • migraine relief cap181K/yr
  • migraine cap56K/yr
  • headache relief cap30K/yr
  • migraine mask17K/yr
  • cold cap for migraine9K/yr
  • cold cap8K/yr
  • ice cap6K/yr
  • headache mask8K/yr
  • ice hat3K/yr
  • ice pack for headaches4K/yr

Reviews and returns

What reviews say buyers love and hate about Migraine Relief Cap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.19

The nose strap never fits me though

Unable to use it as it doesn't really fit no matter how much I try and stretch it

Too small

Temperature Retention7%+0.86

While I am slightly disappointed that it doesn't keep cold for longer

Needs to stay colder for longer

doesnt stay cold for long

Weight Heavy6%

doesnt have that weighted full coverage

Very heavy

The cap feels pretty weighty in your hands

Durability3%−0.02

Doesn't last long

just wish it lasted longer than 20mins

not long enough

Value For Money3%

albeit expensive

Not worth it

Waste of money

Love

Quality-Overall14%+0.69

Excellent product

It's ok, good quality and the gel is super cool

It's so well made

Temperature Retention10%+0.86

The gel stays cold for a good amount of time

I found that it holds its temperature for a significant amount of time

it stays cold well

Comfort-Overall10%+0.52

Very comfortable

So soothing

comfortable to wear

Value For Money7%

Good value for money

Good value

Well worth it

Soft Feel6%

The soft material gives it a comfortable appearance

Soft and comfy

material is soft

Return

0.7% Return rate 46% Fixable by listing

Size-Overall37%▅██▆▄▅

The nose strap never fits me though

Unable to use it as it doesn't really fit no matter how much I try and stretch it

Too small

Functionality-Overall13%█▅▅▅▇▆

Didnt work

it works it's way off

I was unsure about how this would actually work

Weight Heavy9%▇▃▃▆▇█

doesnt have that weighted full coverage

Very heavy

The cap feels pretty weighty in your hands

Quality-Overall5%▆▁█▁█▄
Smell4%▅▁▁▄▆█

FAQ

Common Migraine Relief Cap questions

Answered from the same tracked data.