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Migraine Relief

Fail

Demand is soft, at -26.1% this quarter, so Migraine Relief is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£466K/yr572K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
70%top-5 click share · 13 brands · 68 sellers

Flapen Score

Migraine Relief against its category

The dotted line is the Health & Personal Care average. Past it, Migraine Relief is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Migraine Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Migraine Relief 572K times last year and spent an estimated £466K. The top 5 brands take 80% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £466K a year.

Searches, last 12 months
572K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
9.6%
Market size, estimated
£466Ka year
Peak month
February1.4× the quietest month
Top search term
migraine relief197K searches a year

02 · Price

A sale here is worth £8.52.

Listings sell for £8.52 on average, from £1.61 to £24.06. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £8.52 that is £13K to £17K a year per listing.

Average price
£8.52under the $15 to $100 sweet spot
Price range
£1.61–£24.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #61 within Hot & Cold Therapies. It carries 5,380 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#61in Hot & Cold Therapies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,380per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Migraine Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£47K£93K£140K£186K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

68

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Nurofen32%
  • Kool 'n' Soothe25%
  • 4HEAD10%
  • Panadol7%
  • ONLYCARE5%
  • VitaLab HEALTH ESSENTIALS4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Migraine Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Migraine Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • migraine relief197K/yr
  • migraine79K/yr
  • headache relief82K/yr
  • migraine tablets42K/yr
  • migraleve28K/yr
  • migraine relief products26K/yr
  • ibuprofen lysine15K/yr
  • headache24K/yr
  • migraleve pink tablets 2410K/yr
  • sumatriptan migraine tablets10K/yr

Reviews and returns

What reviews say buyers love and hate about Migraine Relief

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.06

Did not work

Not noticeably effective

Not really that effective

Temperature Retention9%−0.02

While I am slightly disappointed that it doesn't keep cold for longer

Keeping it in the freezer is just too cold

it didnt stay cold for long

Value For Money7%+0.24

Waste of money

Expensive

Not worth it

Smell7%−0.02

Very strong smell

had a strange smell

I could hardly smell it

Weight Heavy5%

Very heavy

They are slightly weighted

Heavy

Love

Value For Money17%+0.24

Good price

Good value for money

Great value for money

Quality-Overall16%+0.90

It's so well made

Excellent product

Good quality

Advertised Vs Actual Product7%+0.69

Does exactly as advertised

Did the job

Exactly as described

Ease Of Use5%+0.50

Easy to Use

easy to take

They are easy to peel

Efficiency4%

very effective in my opinion

Works well

Seems to work

Return

0.1% Return rate 41% Fixable by listing

Size-Overall31%▃▅█▆▅▅

The nose strap never fits me though

a little large on my wife's head

the new one is smaller

Functionality-Overall18%█▇▇▅▆▆

Did not work

Not noticeably effective

Not really that effective

Weight Heavy12%▆▄▁▄█▅

Very heavy

They are slightly weighted

Heavy

Quality-Overall4%█▁▁▁▄▂
Heating4%▃█▄▁▁▁

FAQ

Common Migraine Relief questions

Answered from the same tracked data.