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Migraine Relief

Fail

Demand is soft, at -26.1% this quarter, so Migraine Relief is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£466K/yr572K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
70%top-5 click share · 13 brands · 68 sellers

Flapen Score

Migraine Relief against its category

The dotted line is the Health & Personal Care average. Past it, Migraine Relief is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Migraine Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Migraine Relief 572K times last year and spent an estimated £466K. The top 5 brands take 80% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £466K a year.

Searches, last 12 months
572K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
9.6%
Market size, estimated
£466Ka year
Peak month
February1.4× the quietest month
Top search term
migraine relief197K searches a year

02 · Price

A sale here is worth £8.52.

Listings sell for £8.52 on average, from £1.61 to £24.06. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £8.52 that is £13K to £17K a year per listing.

Average price
£8.52under the $15 to $100 sweet spot
Price range
£1.61–£24.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #61 within Hot & Cold Therapies. It carries 5,380 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#61in Hot & Cold Therapies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,380per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Migraine Relief products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£47K£93K£140K£186K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

68

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

16%

  • Nurofen32%
  • Kool 'n' Soothe25%
  • 4HEAD10%
  • Panadol7%
  • ONLYCARE5%
  • VitaLab HEALTH ESSENTIALS4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Migraine Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Migraine Relief search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • migraine relief197K/yr
  • migraine79K/yr
  • headache relief82K/yr
  • migraine tablets42K/yr
  • migraleve28K/yr
  • migraine relief products26K/yr
  • ibuprofen lysine15K/yr
  • headache24K/yr
  • migraleve pink tablets 2410K/yr
  • sumatriptan migraine tablets10K/yr

Reviews and returns

What reviews say buyers love and hate about Migraine Relief

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
10%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Migraine Relief questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data