Is midge net profitable to sell on Amazon United Kingdom?

The niche generates £83K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +498.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the midge net niche?

9 brands and 23 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in midge net?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Visibility. The return rate is 1.0%.

When does demand for midge net peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 24.4× the quietest.

What does it cost to enter the midge net niche?

Listings span £4.01–£10.35; the average listing price is £5.76 (sweet spot $15–$100). The average incumbent carries 972 reviews — the moat a new listing must climb.

midge net

Worth a look

Shows demand growing +498.8% this quarter, but prices mostly outside the sweet spot ($4.01–$10.35) keeps it on the watch list.

Growth

Incredible+498.8%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good972.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Bad£83K

£83K/yr · 120K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Avg price

Bad£5.76

avg listing price — sweet spot $15–$100

Price range

Bad£4.01–£10.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, midge net is a £83K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

midge net market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: £86K–£115K; units × avg price
Conversion rate: 12.1%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 1.4%
Avg brand age: 39 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

Smidge that midge37%
South To East17%
Trespass13%
AOGOE9%
lzijun7%
Mbsomnus6%
Open — no brand owns it (3 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +498.8% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.4×

Open Trend

Top midge net search terms

midge net40K/yr +603.8%9.3% conv.
midge nets for head32K/yr +536.1%9.9% conv.
mosquito head net12K/yr +233.8%7.2% conv.
midge head net7K/yr +481.8%8.3% conv.
midge hat5K/yr +886.2%4.3% conv.
smidge head net6K/yr +506.2%17.0% conv.
mosquito hat5K/yr +262.0%3.1% conv.
midge net hat4K/yr +596.3%5.3% conv.
mosquito net hat5K/yr +315.4%4.8% conv.
midge nets3K/yr +646.5%6.5% conv.

All search terms

Top midge net products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Smidge Midge and Mosquito-Proof Super Lightweight Head Net - Green One Size

Smidge that midge£4.774.6★2,946 rev

Trespass Mosquito and Midge Head Net Black One Size

Trespass£4.014.5★1,130 rev

South to East Premium Midge Net for Head With Clear View Ultra Large & Long Extra Fine Holes Fly & Bug Protection for Camping Hiking Fishing Gardening Safari Fit All Hats for Men & Women

South To East£6.164.2★2,151 rev

AOGOE Mosquito Head Net Hat Mosquito Hat with Removable Netting Bee Keeper Hat Anti-Mosquito Fishing Hat Camping Mosquito Hat Midgie Face Cover Portable Midge Head Net Hat for Outdoor Hiking

AOGOE£4.834.4★223 rev

South To East Premium Midge Net for Head 2 Pack Ultra Large & Long Extra Fine Holes Fly & Bug Protection Gear for Camping Hiking Fishing Gardening Safari Fit All Hats for Men & Women

South To East£10.354.2★2,151 rev

Newest

by launch date

KASURE Foldable Mosquito Head Net Hat Breathable Midge Hat with Removable Net for Fishing Camping Hiking Outdoor Use Grey Camo One Size Fits Most

KASURE£5.083 rev

4mo ago

South to East Premium Midge Net for Head With Clear View Ultra Large & Long Extra Fine Holes Fly & Bug Protection for Camping Hiking Fishing Gardening Safari Fit All Hats for Men & Women

South To East£6.162,151 rev

1y ago

AOGOE Mosquito Head Net Hat Mosquito Hat with Removable Netting Bee Keeper Hat Anti-Mosquito Fishing Hat Camping Mosquito Hat Midgie Face Cover Portable Midge Head Net Hat for Outdoor Hiking

AOGOE£4.83223 rev

1y ago

ACWOO Midge Head Net Mosquito Head Protecting Net with Storage Bag Mosquito Head Net Face Mesh Fine Mesh Insect Netting Cover for Outdoor Hiking Camping Climbing Walking Fishing (Grey 2PCS)

ACWOO£4.14547 rev

2y ago

South To East Premium Midge Net for Head 2 Pack Ultra Large & Long Extra Fine Holes Fly & Bug Protection Gear for Camping Hiking Fishing Gardening Safari Fit All Hats for Men & Women

South To East£10.352,151 rev

2y ago

What buyers say about midge net

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“The hat itself seems well made”

Advertised Vs Actual Product16%

“Does the job”

Size-Overall11%

“fit well”

Weight Light9%

“lightweight”

Value For Money8%

“Well priced and arrived on time”

Ease Of Use5%

“Very useful”

Pest/Insect Control3%

“Game changer, all bugs are no longer a worry”

Comfort-Overall3%

“This one is much cooler, much roomier and much more pleasant to wear”

Design-Overall2%

“good construction”

Portability2%

“Handy & lightweight”

What buyers complain about

Size-Overall22%

“it does fold up pretty small”

Advertised Vs Actual Product15%

“Not as advertised”

Visibility14%

“Some reduced visibility when wearing”

Pest/Insect Control8%

“Mosquito not Midge net”

Quality-Overall8%

“Cheap ugly crap”

Color5%

“there is a reason most are black I cannot recommend these”

Thickness4%

“Quite thin material to crown”

Top return reasons

Size-Overall23%

Advertised Vs Actual Product16%

Quality-Overall11%

Transparency9%

Visibility9%

Functionality-Overall9%