Skip to content

Midge Net

Midge Net shows demand growing +498.8% this quarter, but prices mostly outside the sweet spot ($4.01–$10.35) keeps it on the watch list.

Signals Trending

Flapen Score

55
Worth a look
Market size 21Growth 100Conversion 95Competition 20Returns 95Price range 0Avg price 16Brand share 38Review moat 63Quality gap 67
This niche Category average

Is Midge Net profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Midge Net is a £83K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Midge Net: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +498.8% over the last 90 days and 12.1% of searches end in a purchase.

£83K

revenue / yr

Units sold / yr20K
Search volume / yr+498.8%120K
Conversion rate12.1%
Avg price£5.76

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers9 · 23
Top-5 product click share76%
Open market18%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement80%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews972

Top Midge Net products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Smidge that midge37%
  • South To East17%
  • Trespass13%
  • AOGOE9%
  • lzijun7%
  • Mbsomnus6%
  • Open — no brand owns it (3 brands, 12%)

Midge Net demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR12.1%Products10Brands9Top 5 Brands82%OOS Rate1.4%Rating4.3★Reviews972Avg BSR#11
6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.4×

Top Midge Net search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • midge net40K/yr
  • midge nets for head32K/yr
  • mosquito head net12K/yr
  • midge head net7K/yr
  • midge hat5K/yr
  • smidge head net6K/yr
  • mosquito hat5K/yr
  • midge net hat4K/yr
  • mosquito net hat5K/yr
  • midge nets3K/yr

What reviews say buyers love and hate about Midge Net

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall24%

The hat itself seems well made

Advertised Vs Actual Product16%

Does the job

Size-Overall11%

fit well

Weight Light9%

lightweight

Value For Money8%

Well priced and arrived on time

What buyers complain about

76% of reviews
Size-Overall22%

it does fold up pretty small

Advertised Vs Actual Product15%

Not as advertised

Visibility14%

Some reduced visibility when wearing

Pest/Insect Control8%

Mosquito not Midge net

Quality-Overall8%

Cheap ugly crap

Midge Net return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Advertised Vs Actual Product
16%
3Quality-Overall
11%
4Transparency
9%
5Visibility
9%

Common Midge Net questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Midge Net 55/100 on Amazon United Kingdom — Worth a look. The niche generates £83K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +498.8% over the last 90 days.
Search demand for Midge Net on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 24.4× the quietest.