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Midge Net

Maybe

Search demand grew +498.8% this quarter. But prices span $4.01–$10.35, mostly outside the sweet spot, so Midge Net is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£83K/yr120K searches / yr
90-day growth
+498.8%search demand this quarter
Competition
76%top-5 click share · 9 brands · 23 sellers

Flapen Score

Midge Net against its category

The dotted line is the Health & Personal Care average. Past it, Midge Net is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Midge Net market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Midge Net 120K times last year and spent an estimated £83K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +498.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+498.8%
Conversion, latest week
12.1%
Market size, estimated
£83Ka year
Peak month
July24.4× the quietest month
Top search term
midge net40K searches a year

02 · Price

A sale here is worth £5.76.

Listings sell for £5.76 on average, from £4.01 to £10.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £5.76 that is £9K to £12K a year per listing.

Average price
£5.76under the $15 to $100 sweet spot
Price range
£4.01–£10.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #11 within Insect & Pest Repellents. It carries 972 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#11in Insect & Pest Repellents
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
972per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Midge Net products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Smidge that midge37%
  • South To East17%
  • Trespass13%
  • AOGOE9%
  • lzijun7%
  • Mbsomnus6%
  • Open — no brand owns it (3 brands, 12%)

Demand

Midge Net search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.4×

Search terms

Top Midge Net search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • midge net40K/yr
  • midge nets for head32K/yr
  • mosquito head net12K/yr
  • midge head net7K/yr
  • midge hat5K/yr
  • smidge head net6K/yr
  • mosquito hat5K/yr
  • midge net hat4K/yr
  • mosquito net hat5K/yr
  • midge nets3K/yr

Reviews and returns

What reviews say buyers love and hate about Midge Net

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.06

it does fold up pretty small

Not the biggest fit

too big for me so gave it to my partner

Advertised Vs Actual Product15%−0.09

Not as advertised

Visibility14%−0.21

Some reduced visibility when wearing

Shame you cant see anything

Visibility isnt great when wearing

Pest/Insect Control8%−0.10

Mosquito not Midge net

Quality-Overall8%

Cheap ugly crap

Love

Quality-Overall24%

The hat itself seems well made

Good quality construction, fine mesh

Good Quality

Advertised Vs Actual Product16%−0.09

Does the job

As described

Just the job

Size-Overall11%−0.06

fit well

Fits any hat gives good coverage

Fits my large head perfectly

Weight Light9%+0.81

lightweight

So lightweight you cannot feel it on your head

Lightweight and easy to carry

Value For Money8%+1.14

Well priced and arrived on time

Good value

Return

1.0% Return rate 48% Fixable by listing

Size-Overall23%▁▁▄█▁▄

it does fold up pretty small

Not the biggest fit

too big for me so gave it to my partner

Advertised Vs Actual Product16%▁▁▄█▇▂

Not as advertised

Quality-Overall11%▁▁█▁▁█

Cheap ugly crap

Transparency9%▁█▂▁▂▁
Visibility9%▁▁▆▁▁█

Some reduced visibility when wearing

Shame you cant see anything

Visibility isnt great when wearing

FAQ

Common Midge Net questions

Answered from the same tracked data.