Microwave Hot Water Bottles
FailDemand is soft, at -64.4% this quarter, so Microwave Hot Water Bottles is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £99K/yr160K searches / yr
- 90-day growth
- -64.4%search demand this quarter
- Competition
- 48%top-5 click share · 8 brands · 9 sellers
Flapen Score
Microwave Hot Water Bottles against its category
The dotted line is the Health & Personal Care average. Past it, Microwave Hot Water Bottles is stronger. Inside it, weaker.
Market
The Microwave Hot Water Bottles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Hot Water Bottles 160K times last year and spent an estimated £99K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- -64.4%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £99Ka year
- Peak month
- December18.8× the quietest month
- Top search term
- microwave hot water bottle47K searches a year
02 · Price
A sale here is worth £11.56.
Listings sell for £11.56 on average, from £6.79 to £18.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.56 that is £3K to £6K a year per listing.
- Average price
- £11.56under the $15 to $100 sweet spot
- Price range
- £6.79–£18.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #95 within Hot & Cold Therapies. It carries 1,970 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #95in Hot & Cold Therapies
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,970per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Microwave Hot Water Bottles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hotties Micro Hottie - Microwave Hot Water Bottle - Lambswool Fleece - Grey
- Price
- £12.49
- Rating
- 4.4/5
- Reviews
- 1,060
- Age
- 5y ago
Hotties Thermal Packs Replacement Core
- Price
- £8.35
- Rating
- 4.5/5
- Reviews
- 1,821
- Age
- 14y ago
Hotties Microhottie Microwave Hot Water Bottle -Lambswool Fleece - Cream
- Price
- £12.46
- Rating
- 4.3/5
- Reviews
- 3,221
- Age
- 19y ago
Microwave Heat Pad with Washable Cover| Heat Packs for Relaxation | Wheat Bags Microwavable for Pain Relief in Muscles Joints & Cramps 44×13.5cm | Soft Weighted Neck Warmer for Hot/Cold Compress
- Price
- £8.24
- Rating
- 4.3/5
- Reviews
- 1,234
- Age
- 2y ago
Hotties Microwave Hot Water Bottle - Glow in The Dark Stars and Moons Fleece Grey
- Price
- £12.46
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 9mo ago
Trending
90-day click momentum
FNX Warmies Microwaveable Bottle | Heatable Warm & Comfy - Better Than Hot Water Bottle | Plush Faux Fur - Infused with Scented Lavender | for Cold Pain Relief & Relaxation | Grey 28cm x 18cm
- Price
- £6.79
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
Wheat Bags Microwavable Neck and Shoulder Wrap - Relaxing Microwave Heat Pad for Comfort - Tartan Cotton Fabric with UK Wheat Bags Microwavable Unscented Compress by Kalore - Purple
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 2y ago
Zhu Zhu Plush Hot Bottle Body Warmer - Microwavable Wheat Bag - Microwave Heat Pad with Lavender (Purple)
- Price
- £12.52
- Rating
- 4.3/5
- Reviews
- 1,450
- Age
- 15y ago
UNCN Wheat Bags Microwavable with Washable Cover | Microwave Heat Pad for Back Pain Relief 32×17 CM | Heat Pads for Muscle Cramps Menstrual Joints Relief (Deep Purple)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 331
- Age
- 1y ago
Hotties Soothing Backwrap Microwavable Heat Wrap for Lower Back Pain Relief - Black Quilted
- Price
- £18.97
- Rating
- 4.4/5
- Reviews
- 1,585
- Age
- 14y ago
Newest
by launch dateFNX Warmies Microwaveable Bottle | Heatable Warm & Comfy - Better Than Hot Water Bottle | Plush Faux Fur - Infused with Scented Lavender | for Cold Pain Relief & Relaxation | Grey 28cm x 18cm
- Price
- £6.79
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
Hotties Microwave Hot Water Bottle - Glow in The Dark Stars and Moons Fleece Grey
- Price
- £12.46
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 9mo ago
Comfytemp 9x47inch Microwavable Heating Pad for Back 2.5LB Microwave Wheat Bag for Soothing Warmth Gifts for Waist Hip Full-Body Relaxation & Soothing Discomfort Reusable Warm Compress
- Price
- £16.74
- Rating
- 4.2/5
- Reviews
- 532
- Age
- 11mo ago
Hotties Microwave Hot Water Bottle - Glow in The Dark Stars and Moons Fleece Pink
- Price
- £12.46
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 11mo ago
UNCN Wheat Bags Microwavable with Washable Cover | Microwave Heat Pad for Back Pain Relief 32×17 CM | Heat Pads for Muscle Cramps Menstrual Joints Relief (Deep Purple)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 331
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
9
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
48%
Top 20: 95%
Open market
2%
- Hotties52%
- uncn12%
- Micro Hottie11%
- Zhu-Zhu11%
- KALORE8%
- FNX4%
- Open — no brand owns it (2 brands, 2%)
Demand
Microwave Hot Water Bottles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.8×
Search terms
Top Microwave Hot Water Bottles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microwave hot water bottle47K/yr
- hotties microwave heat pad22K/yr
- microwave hot water bottles for adults17K/yr
- microwavable hot water bottle22K/yr
- hottie19K/yr
- microwave hottie14K/yr
- hot water bottle microwaveable7K/yr
- micro hottie5K/yr
- microwavable hottie4K/yr
- microwave hot-water bottle3K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Hot Water Bottles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not enough heat
doesnt hold heat for any time at all
Doesn't retain heat
Also very short
Smaller than expected
So small
of odour from it which is not that pleasant
Not lavender scent at all
is not scented with lavender
Leaked after 2-3 uses
Leaked
After around half a dozen uses it leaked badly
Rubbish, burst after a week
This item didnt last 2 weeks
Only lasted one day
Love
Excellent Product
They look well made
Good quality bottle
Product as advertised
Exactly as advertised
As described
Keeping yourself warm
Lovely and warm
Keeps warm nicely
Ease of use
Easy to fill
Easy to wear
reasonable price
Good price
Good value for money
Return
0.9% Return rate 19% Fixable by listing
Not enough heat
doesnt hold heat for any time at all
Doesn't retain heat
Also very short
Smaller than expected
So small
Leaked after 2-3 uses
Leaked
After around half a dozen uses it leaked badly
of odour from it which is not that pleasant
Not lavender scent at all
is not scented with lavender
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Hot Water Bottles questions
Answered from the same tracked data.