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Micropore Tape

Maybe

Buyers convert on 18.0% of searches. But prices span $1.53–$10.20, mostly outside the sweet spot, so Micropore Tape is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£611K/yr720K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
68%top-5 click share · 8 brands · 21 sellers

Flapen Score

Micropore Tape against its category

The dotted line is the Health & Personal Care average. Past it, Micropore Tape is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Micropore Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Micropore Tape 720K times last year and spent an estimated £611K. The top 5 brands take 91% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 18.0% of those searches ended in a purchase.

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £611K a year.

Searches, last 12 months
720K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
18.0%
Market size, estimated
£611Ka year
Peak month
March1.4× the quietest month
Top search term
medical tape184K searches a year

02 · Price

A sale here is worth £4.71.

Listings sell for £4.71 on average, from £1.53 to £10.20. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £4.71 that is £38K to £47K a year per listing.

Average price
£4.71under the $15 to $100 sweet spot
Price range
£1.53–£10.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
£38K–£47K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #104 within Medical Supplies & Equipment. It carries 1,009 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
3.9%
Average rank
#104in Medical Supplies & Equipment
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,009per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Micropore Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£61K£122K£183K£244K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

21

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

5%

  • NanaCare45%
  • JFA Medical28%
  • Value Aid6%
  • Firstaid4sport6%
  • aaksh 5555%
  • Safe + Sound4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Micropore Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Micropore Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • medical tape184K/yr
  • micropore tape168K/yr
  • surgical tape95K/yr
  • micropore surgical tape45K/yr
  • bandage tape43K/yr
  • 3m micropore tape31K/yr
  • medical tape for dressings19K/yr
  • micropore tape 2.5cm21K/yr
  • micropore14K/yr
  • microporous tape15K/yr

Reviews and returns

What reviews say buyers love and hate about Micropore Tape

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Adhesion/Stickiness”
47%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Poor adhesive quality”
A buyer, on “Adhesion/Stickiness”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Micropore Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data