Microlax
a concentrated shelf (top 5 take 100% of clicks) — Microlax doesn't clear our bar today.
Flapen Score
Is Microlax profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Microlax is a £129K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Microlax: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.1% over the last 90 days and 25.7% of searches end in a purchase.
£129K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 3 products
Top Microlax products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MICROLAX Rectum Enema 5ml x 12
- Price
- £18.64
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 5y ago
Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying
- Price
- £10.74
- Rating
- 4.2/5
- Reviews
- 752
- Age
- 6y ago
MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements
- Price
- £10.84
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 6y ago
Trending
90-day click momentumMicrolax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying
- Price
- £10.74
- Rating
- 4.2/5
- Reviews
- 752
- Age
- 6y ago
MICROLAX Rectum Enema 5ml x 12
- Price
- £18.64
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 5y ago
MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements
- Price
- £10.84
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 6y ago
Newest
by launch dateMICROLAX Rectum Enema 5ml x 12
- Price
- £18.64
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 5y ago
MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements
- Price
- £10.84
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 6y ago
Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying
- Price
- £10.74
- Rating
- 4.2/5
- Reviews
- 752
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- AHYBZN54%
- McNeil30%
- Microlax16%
Microlax demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Microlax search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- microlax19K/yr
- microlax enemas for adults13K/yr
- micralax5K/yr
What reviews say buyers love and hate about Microlax
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“I inserted and used it easily and squatted down over a bin bag”
“Works well”
“Does the job”
“Very effective”
“Good value for money”
What buyers complain about
78% of reviews“not that I needed instructions it's not exactly rocket science”
“Did not work”
“Language”
“Yes they're expensive BUT I'd pay that again for the relief”
“today I was feeling uncomfortable”
Common Microlax questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
