Microlax
FailThe top 5 products take 100% of clicks, so Microlax is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £129K/yr37K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 43 sellers
Flapen Score
Microlax against its category
The dotted line is the Health & Personal Care average. Past it, Microlax is stronger. Inside it, weaker.
Market
The Microlax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microlax 37K times last year and spent an estimated £129K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 25.7% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 25.7%
- Market size, estimated
- £129Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- microlax19K searches a year
02 · Price
A sale here is worth £13.41.
Listings sell for £13.41 on average, from £10.74 to £18.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At £13.41 that is £27K to £34K a year per listing.
- Average price
- £13.41under the $15 to $100 sweet spot
- Price range
- £10.74–£18.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £27K–£34K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Over-the-Counter Medication. It carries 791 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Over-the-Counter Medication
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 791per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Microlax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MICROLAX Rectum Enema 5ml x 12
- Price
- £18.64
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 5y ago

Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying
- Price
- £10.74
- Rating
- 4.2/5
- Reviews
- 752
- Age
- 6y ago

MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements
- Price
- £10.84
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 6y ago
Trending
estimated 90-day click momentum
Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying
- Price
- £10.74
- Rating
- 4.2/5
- Reviews
- 752
- Age
- 6y ago

MICROLAX Rectum Enema 5ml x 12
- Price
- £18.64
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 5y ago

MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements
- Price
- £10.84
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 6y ago
Newest
by launch date
MICROLAX Rectum Enema 5ml x 12
- Price
- £18.64
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 5y ago

MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements
- Price
- £10.84
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 6y ago

Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying
- Price
- £10.74
- Rating
- 4.2/5
- Reviews
- 752
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
43
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- AHYBZN54%
- McNeil30%
- Microlax16%
Demand
Microlax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Microlax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microlax19K/yr
- microlax enemas for adults13K/yr
- micralax5K/yr
Reviews and returns
What reviews say buyers love and hate about Microlax
We read the reviews and the return reasons for every product selling here.
“not that I needed instructions it's not exactly rocket science”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microlax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









