microlax
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good790.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.41avg listing price — sweet spot $15–$100
Price range
Okay£10.74–£18.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£129K£129K/yr · 37K searches
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, microlax is a £129K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
microlax market data
- Units sold / yr
- 8K–10K
- avg 2,000–2,500/product
- Revenue / yr
- £107K–£134K
- units × avg price
- Conversion rate
- 25.7%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- AHYBZN54%
- McNeil30%
- Microlax16%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top microlax search terms
- microlax19K/yr
- microlax enemas for adults13K/yr
- micralax5K/yr
Top microlax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click shareNewest
by launch date
MICROLAX Rectum Enema 5ml x 12
AHYBZN£18.641,097 rev
MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements
Microlax£10.84523 rev
Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying
McNeil£10.74752 rev
Trending
90-day click momentumWhat buyers say about microlax
What buyers praise and complain about, mined from review topics.What buyers love
“I inserted and used it easily and squatted down over a bin bag”
“Works well”
“Does the job”
“Very effective”
“Good value for money”
“Amazing product”
“it has diagrams so is easy to use and besides, another reviewer has kindly uploaded the instructions in English”
“Good for constipation”
“Great for bowel movement”
“EXPENSIVE-BUT WORKS VERY WELL”
What buyers complain about
“not that I needed instructions it's not exactly rocket science”
“Did not work”
“Language”
“Yes they're expensive BUT I'd pay that again for the relief”
“today I was feeling uncomfortable”
“Very stressful”
“Unsafe to use with chronic pancreatitis”
“had terrible stomach cramps all day”
“Rubbish”
“In our case this brought no relief even after a few tries”
Common questions
- Is microlax profitable to sell on Amazon United Kingdom?
- The niche generates £129K/yr across 3 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the microlax niche?
- 3 brands and 43 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in microlax?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Language Issues. The return rate is 0.1%.
- When does demand for microlax peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the microlax niche?
- Listings span £10.74–£18.64; the average listing price is £13.41 (sweet spot $15–$100). The average incumbent carries 791 reviews — the moat a new listing must climb.