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Methylfolate

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -25.4% this quarter, so Methylfolate is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£198K/yr143K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
64%top-5 click share · 14 brands · 16 sellers

Flapen Score

Methylfolate against its category

The dotted line is the Health & Personal Care average. Past it, Methylfolate is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Methylfolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Methylfolate 143K times last year and spent an estimated £198K. The top 5 brands take 66% of clicks. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
10.6%
Market size, estimated
£198Ka year
Peak month
October2.5× the quietest month
Top search term
methylfolate72K searches a year

02 · Price

A sale here is worth £12.99.

Listings sell for £12.99 on average, from £5.79 to £32.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £12.99 that is £6K to £10K a year per listing.

Average price
£12.99under the $15 to $100 sweet spot
Price range
£5.79–£32.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #23 within Vitamins. It carries 508 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#23in Vitamins
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
508per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Methylfolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

16

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

28%

  • NutriVolv29%
  • Igennus Healthcare Nutrition12%
  • INNOPURE11%
  • Health Leads ...Working With Nature8%
  • Solgar6%
  • Carlyle6%

Demand

Methylfolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.5×

Search terms

Top Methylfolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • methylfolate72K/yr
  • methyl folate13K/yr
  • l-methylfolate8K/yr
  • 5-mthf9K/yr
  • l methylfolate8K/yr
  • methylated folate5K/yr
  • folate methylfolate4K/yr
  • 5 mthf4K/yr
  • methylphenidate3K/yr
  • methylfolate supplement4K/yr

Reviews and returns

What reviews say buyers love and hate about Methylfolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage15%−0.03

regular dosing at this level could be quite edgy in some

Dose is too high for pregnant women

the dosage lettering is even smaller

Ingredients-Overall8%−0.07

Appalled to discover the horrible ingredients in these pills

Contains TALC

Ease Of Chewing/Swallowing7%−0.05

if you have problem with swallowing

can be difficult to swallow

Size-Overall6%

Massive size

Very small,

Small tablets

Instructions/User Manual/Troubleshooting6%+0.16

It is pointless leaving distinct instructions for delivery if the driver can't be bothered to read it

Delivery instruction ignored

Love

Quality-Overall25%+1.11

Excellent product that delivers results

Good quality

Satisfactory product

Value For Money13%+0.97

Great value

Good price

Good product and nicely priced

Focus Enhancement5%+0.28

I originally started taking it to support my energy levels, and I feel like Im less tired throughout the day and more focused, especially when Im working

Enhances Productivity

Help me focus massively

Ease Of Chewing/Swallowing5%−0.05

Easy to swallow

The tablets are easy to swallow and absorb well

These are very easy to swallow miniscule capsules

Energy Level5%+0.27

Enhances Productivity

Since starting this supplement, I feel more confident that Im supporting healthy energy metabolism, mood, and overall wellness

Energy levels have significantly improved

FAQ

Common Methylfolate questions

Answered from the same tracked data.