Is methylfolate profitable to sell on Amazon United Kingdom?

The niche generates £198K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the methylfolate niche?

14 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in methylfolate?

Top complaints mined from reviews: Dosage, Ingredients-Overall, Ease Of Chewing/Swallowing. The return rate is 0.1%.

When does demand for methylfolate peak?

Demand peaks in Oct; the busiest month runs 2.5× the quietest.

What does it cost to enter the methylfolate niche?

Listings span £5.79–£32.64; the average listing price is £12.99 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.

methylfolate

Worth a look

Shows low returns (0.1%), but soft demand (-25.4% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good507.56

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.79–£32.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.99

avg listing price — sweet spot $15–$100

Market size

Okay£198K

£198K/yr · 143K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, methylfolate is a £198K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

methylfolate market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £130K–£162K; units × avg price
Conversion rate: 10.6%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 4.0%
Avg brand age: 59 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

28%

NutriVolv29%
Igennus Healthcare Nutrition12%
INNOPURE11%
Health Leads ...Working With Nature8%
Solgar6%
Carlyle6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -25.4% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.5×

Open Trend

Top methylfolate search terms

methylfolate72K/yr -23.5%9.7% conv.
methyl folate13K/yr -33.1%9.7% conv.
l-methylfolate8K/yr -13.9%9.1% conv.
5-mthf9K/yr -29.8%5.3% conv.
l methylfolate8K/yr -7.8%10.1% conv.
methylated folate5K/yr -10.5%8.3% conv.
folate methylfolate4K/yr -14.5%9.0% conv.
5 mthf4K/yr -20.0%7.4% conv.
methylphenidate3K/yr -14.1%0.2% conv.
methylfolate supplement4K/yr -65.3%7.2% conv.

All search terms

Top methylfolate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NutriVolv£5.794.6★140 rev

Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)

Igennus Healthcare Nutrition£14.434.6★1,408 rev

INNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules

INNOPURE£12.395.0★5 rev

Solgar Folate (as Metafolin) 400 g Tablets - Food Supplement - Pack of 50 - Supports Blood Formation - Helps Reduce Tiredness and Fatigue - Wellbeing for Men and Women - Vegan

Solgar£6.834.7★2,320 rev

Health Leads ...Working With Nature£7.614.7★555 rev

Newest

by launch date

INNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules

INNOPURE£12.395 rev

6mo ago

NutriVolv£5.79140 rev

1y ago

5-MTHF 30ml | High Strength Folic Acid as 5-Methyltetrahydrofolate Vitamin B9 Liquid Drops 1000mcg | Folate Made in UK & Vegan Friendly | 2 Months Supply (30ml)

Epigenetics£14.13203 rev

1y ago

Methyl Folate 1000ug | 120 Vegan Tablets (4 Months Supply) | L-Methylfolate as a Active Form of Folic Acid 5-MTHF (Vitamin B9) | No Artificial Preservatives | By Carlyle

Carlyle£7.87172 rev

2y ago

Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)

Igennus Healthcare Nutrition£14.431,408 rev

3y ago

What buyers say about methylfolate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent product that delivers results”

Value For Money13%

“Great value”

Focus Enhancement5%

“I originally started taking it to support my energy levels, and I feel like Im less tired throughout the day and more focused, especially when Im working”

Ease Of Chewing/Swallowing5%

“Easy to swallow”

Energy Level5%

“Enhances Productivity”

Nutritional Content4%

“this is excellent form of folate”

Soothing Effect4%

“Calm down down”

Efficiency3%

“Ive genuinely noticed a positive difference”

Absorbency3%

“Small tablets, high quality, easily absorbed”

Taste-Overall3%

“Great and doesnt have taste or get stuck in my throat or make me nauseous”

What buyers complain about

Dosage15%

“regular dosing at this level could be quite edgy in some”

Ingredients-Overall8%

“Appalled to discover the horrible ingredients in these pills”

Ease Of Chewing/Swallowing7%

“if you have problem with swallowing”

Size-Overall6%

“Massive size”

Instructions/User Manual/Troubleshooting6%

“It is pointless leaving distinct instructions for delivery if the driver can't be bothered to read it”

Value For Money6%

“May be a little overpriced”

Color6%

“Whit to yellow”

Age Suitability6%

“Not suitable if you are over 50”

Smell6%

“I dont blame her they smell horrible”

Advertised Vs Actual Product4%

“as incorrect information can easily mislead other customers”

Common questions

Is methylfolate profitable to sell on Amazon United Kingdom?: The niche generates £198K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the methylfolate niche?: 14 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in methylfolate?: Top complaints mined from reviews: Dosage, Ingredients-Overall, Ease Of Chewing/Swallowing. The return rate is 0.1%.
When does demand for methylfolate peak?: Demand peaks in Oct; the busiest month runs 2.5× the quietest.
What does it cost to enter the methylfolate niche?: Listings span £5.79–£32.64; the average listing price is £12.99 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.