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Methylated Multivitamin

Fail

The top 5 brands take 95% of clicks, so Methylated Multivitamin is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£63K/yr42K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
75%top-5 click share · 7 brands · 14 sellers

Flapen Score

Methylated Multivitamin against its category

The dotted line is the Health & Personal Care average. Past it, Methylated Multivitamin is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Methylated Multivitamin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Methylated Multivitamin 42K times last year and spent an estimated £63K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
7.9%
Market size, estimated
£63Ka year
Top search term
methylated multivitamin35K searches a year

02 · Price

A sale here is worth £19.23.

Listings sell for £19.23 on average, from £7.92 to £47.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.23 that is £2K to £5K a year per listing.

Average price
£19.23inside the $15 to $100 sweet spot
Price range
£7.92–£47.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #311 within Combination Multivitamins & Minerals. It carries 5,737 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
85%
Out of stock, average day
1.3%
Average rank
#311in Combination Multivitamins & Minerals
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,737per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Methylated Multivitamin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Igennus Healthcare Nutrition64%
  • Inessa12%
  • Biocare8%
  • Peak Supps6%
  • Nutravita4%
  • Lamberts3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Methylated Multivitamin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.4× · 10 of 12 months tracked

Search terms

Top Methylated Multivitamin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • methylated multivitamin35K/yr
  • methylated vitamins3K/yr
  • methylated4K/yr
  • gary brecka methylated multivitamin404/yr

Reviews and returns

What reviews say buyers love and hate about Methylated Multivitamin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell10%−0.05

Smell and taste unpleasant

They smell horrid

Really funny smell

Taste-Overall9%

doesn't have the after taste that so many vitamins have

Taste isnt great

Great 3rd bottle now, so on my 3rd year, easy to swallow and tasteless, some Ive tried in the past have a horrible after taste, not these

Acid Regulator/Stomach Ache Relief7%−0.08

each time had a horrible effect on stomach

Stomach cramp

Gave me terribly upset stomach

Ease Of Chewing/Swallowing5%−0.02

which could be a challenge for anyone who has difficulty swallowing larger pills

not easy to swallow

tablets are not easy to swallow

Side Effects5%−0.06

each time had a horrible effect on stomach

Not noticed any benefit after a month

Weird Side Effects

Love

Vitamin24%+1.97

Great vitamin

Good variety of vitamins

Good value vitamins

Value For Money14%+0.79

Good Value

Value for money

Excellent value for money

Quality-Overall14%+0.57

Excellent product

a reliable product

Superb Quality

Ease Of Chewing/Swallowing8%−0.02

The texture is soft and chewy, which worked well for younger children

Ive had no problems swallowing them with water

Easy to swallow

Taste-Overall5%

Great taste

no harsh after taste

No unpleasant aftertaste

FAQ

Common Methylated Multivitamin questions

Answered from the same tracked data.