methylated multivitamin
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£19.23avg listing price — sweet spot $15–$100
Price range
Great£7.92–£47.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,737.23avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 42K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, methylated multivitamin is a £63K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
methylated multivitamin market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £48K–£58K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #311
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 69%
- Out of stock
- 1.3%
- Avg brand age
- 66 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
14
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Igennus Healthcare Nutrition64%
- Inessa12%
- Biocare8%
- Peak Supps6%
- Nutravita4%
- Lamberts3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 42 weeks — -15.5% search growth over the last 90 days.Top methylated multivitamin search terms
- methylated multivitamin35K/yr
- methylated vitamins3K/yr
- methylated4K/yr
- gary brecka methylated multivitamin404/yr
Top methylated multivitamin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Igennus High Absorption Methylated Mens Multivitamin with 21 Actives
Igennus Healthcare Nutrition£13.474.5★5,367 rev
Inessa Multivitamin with CoQ10 100mg Vitamin D3 2000 IU K2 100mcg B Complex Vitamins A 800mcg Folic Acid as 5-MTHF 400mcg Zinc 20mg and Lutein
Inessa£24.804.5★2,756 rev
Igennus High Absorption Methylated Mens Multivitamin with 21 Actives
Igennus Healthcare Nutrition£29.664.5★5,367 rev
Igennus Methylated Womens Multivitamin with Gentle Iron Pure & Clean
Igennus Healthcare Nutrition£13.204.5★5,367 rev
BioCare Methyl Multinutrient | Vegetable Capsules | High Potency Multinutrient | for All-Round Support Including Methylation | Suitable for Vegetarians and Vegans | 120 Capsules
Biocare£47.864.5★103 rev
Newest
by launch date
Igennus Methylated Multivitamin for Women 50+ with Calcium & Magnesium
Igennus Healthcare Nutrition£14.785,367 rev
Methylated Multivitamin & Mineral - Chelated Bisglycinate Capsules- Vegan (180 Capsules)
Peak Supps£11.662 rev
Igennus High Absorption Methylated Mens Multivitamin with 21 Actives
Igennus Healthcare Nutrition£29.665,367 rev
Igennus Methylated Kids Multivitamin Gummies 90 Sugar Free Berry Gummies
Igennus Healthcare Nutrition£16.091,683 rev
Igennus High Absorption Methylated Mens Multivitamin with 21 Actives
Igennus Healthcare Nutrition£13.475,367 rev
Trending
90-day click momentumMethylated Multivitamin & Mineral - Chelated Bisglycinate Capsules- Vegan (180 Capsules)
Peak Supps£11.663.0★
Igennus Methylated Multivitamin for Women 50+ with Calcium & Magnesium
Igennus Healthcare Nutrition£14.784.5★
Nutravita Multivitamin Tablets for Women & Men - 365 Vegan Tablets - 1 Year Supply of Multivitamins - Immune System Support - Multi Vitamins - 26 Essential Active Vitamins & Minerals - Made in the UK
Nutravita£14.674.6★
Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label Sustained Release - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 60 Tablets
Igennus Healthcare Nutrition£7.924.6★
BioCare Methyl Multinutrient | Vegetable Capsules | High Potency Multinutrient | for All-Round Support Including Methylation | Suitable for Vegetarians and Vegans | 120 Capsules
Biocare£47.864.5★
What buyers say about methylated multivitamin
What buyers praise and complain about, mined from review topics.What buyers love
“Great vitamin”
“Good Value”
“Excellent product”
“The texture is soft and chewy, which worked well for younger children”
“Great taste”
“particularly my energy levels”
“minerals which is a great amount compared to other brands out there”
“has the supplements labelled as advertised”
“with regular use of iodine those improved”
“easy to navigate”
What buyers complain about
“Smell and taste unpleasant”
“doesn't have the after taste that so many vitamins have”
“each time had a horrible effect on stomach”
“which could be a challenge for anyone who has difficulty swallowing larger pills”
“each time had a horrible effect on stomach”
“The pills are large”
“who has a very bad diet”
“No good for me caused jaundice within 2 weeks of taking them”
“Still can't see or feel any difference on these”
“Inconsistent information than advertised”
Common questions
- Is methylated multivitamin profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the methylated multivitamin niche?
- 7 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in methylated multivitamin?
- Top complaints mined from reviews: Smell, Taste-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.1%.
- What does it cost to enter the methylated multivitamin niche?
- Listings span £7.92–£47.86; the average listing price is £19.23 (sweet spot $15–$100). The average incumbent carries 5,737 reviews — the moat a new listing must climb.