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Metatarsal Pads

Maybe

The products selling today average only 3.9★. But prices span $3.73–$10.85, mostly outside the sweet spot, so Metatarsal Pads is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£169K/yr391K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
44%top-5 click share · 21 brands · 41 sellers

Flapen Score

Metatarsal Pads against its category

The dotted line is the Health & Personal Care average. Past it, Metatarsal Pads is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metatarsal Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metatarsal Pads 391K times last year and spent an estimated £169K. The top 5 brands take 72% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
5.9%
Market size, estimated
£169Ka year
Peak month
May1.3× the quietest month
Top search term
metatarsal pads90K searches a year

02 · Price

A sale here is worth £7.39.

Listings sell for £7.39 on average, from £3.73 to £10.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £7.39 that is £2K to £4K a year per listing.

Average price
£7.39under the $15 to $100 sweet spot
Price range
£3.73–£10.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #84 within Foot Care. It carries 2,232 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
17.2%
Average rank
#84in Foot Care
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,232per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Metatarsal Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

41

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

44%

Top 20: 84%

Open market

23%

  • BRISON40%
  • Medipaq8%
  • Dr. Scholl's8%
  • WOOHEALTH8%
  • Welnove7%
  • Pnrskter6%

Demand

Metatarsal Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Metatarsal Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metatarsal pads90K/yr
  • metatarsal pads for women63K/yr
  • ball of foot cushion pads42K/yr
  • metatarsal pads for men31K/yr
  • mortons neuroma pads21K/yr
  • foot pads20K/yr
  • foot pads for ball of foot17K/yr
  • gel pads for ball of foot12K/yr
  • metatarsal pad9K/yr
  • foot cushion12K/yr

Reviews and returns

What reviews say buyers love and hate about Metatarsal Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.30

Small

Poor fit

Too big

Quality-Overall10%+0.54

Cheap and nasty

Poor quality

Absolute rubbish

Comfort-Overall6%+2.65

Very uncomfortable to wear

Very uncomfortable

I found them uncomfortable to wear

Pain Relief-Overall6%−0.10

Didn't provide any pain relieve

Hurts between my toes

Foot pain

Cushion4%−0.07

Not enough padding

Not sufficient cushioning

There is no localised padding or cushioning I was expecting

Love

Comfort-Overall25%+2.65

Comfortable and supportive

The are a very comfortable fit

Comfortable to wear

Quality-Overall15%+0.54

Excellent product

Nice quality and providing comfort

Excellent product, as described

Size-Overall14%−0.30

Fits well

The fit seems true to size

Fits like a glove

Cushion7%−0.07

Cushions my foot

Super cushioning

Good cushioning

Value For Money4%+0.09

Good value for money

excellent value for money

Good price

Return

1.0% Return rate 64% Fixable by listing

Size-Overall56%▇██▆▇▇

Small

Poor fit

Too big

Comfort-Overall10%█▆▄▆▅▅

Very uncomfortable to wear

Very uncomfortable

I found them uncomfortable to wear

Functionality-Overall6%▆▃▆█▆▃

Not effective

Didn't work

Doesn't work as described

Cushion5%▄▄▅▄█▆

Not enough padding

Not sufficient cushioning

There is no localised padding or cushioning I was expecting

Pain Relief-Overall4%▇█▃▇▃▆

Didn't provide any pain relieve

Hurts between my toes

Foot pain

FAQ

Common Metatarsal Pads questions

Answered from the same tracked data.