metatarsal pads
Worth a lookShows beatable incumbent ratings (3.9★), but prices mostly outside the sweet spot ($3.73–$10.85) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,231.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Market size
Okay£169K£169K/yr · 391K searches
Avg price
Bad£7.39avg listing price — sweet spot $15–$100
Price range
Bad£3.73–£10.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, metatarsal pads is a £169K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
metatarsal pads market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £148K–£185K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 17.2%
- Avg brand age
- 35 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
41
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
44%
Top 20: 84%
Open market
23%
- BRISON40%
- Medipaq8%
- Dr. Scholl's8%
- WOOHEALTH8%
- Welnove7%
- Pnrskter6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top metatarsal pads search terms
- metatarsal pads90K/yr
- metatarsal pads for women63K/yr
- ball of foot cushion pads42K/yr
- metatarsal pads for men31K/yr
- mortons neuroma pads21K/yr
- foot pads20K/yr
- foot pads for ball of foot17K/yr
- gel pads for ball of foot12K/yr
- metatarsal pad9K/yr
- foot cushion12K/yr
Top metatarsal pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brison Metatarsal Pads Ball of Foot Cushion for Men and Women
BRISON£8.394.0★6,663 rev
Brison Metatarsal Pads Ball of Foot Cushion for Men and Women
BRISON£8.284.0★6,663 rev
Scholl Party Feet Ball of Foot Gel Cushions with GelActiv Technology Non-Slip Help Prevent Foot Pain - Suitable Most Shoes Including high Heels and Stilettos. Universal Size 1 Pair of Cushions
Dr. Scholl's£4.484.4★2,549 rev
Medipaq Metatarsal Gel Protector Cushion Pads - Relieve Ball of Foot Pain - Metatarsal Pads - Metatarsalgia Insoles - Metatarsal Insoles - Mortons Neuroma - Metatarsal Support (1x Pair Size 3-7)
Medipaq£5.653.6★6,202 rev
Metatarsal Pads Ball of Foot Cushions - Metatarsal Pads for Women and Men - Soft Gel Foot Pads Metatarsal Foot Forefoot Cushioning Foot Pain Relief - 2 Pairs
BRISON£8.343.9★6,358 rev
Newest
by launch date
WOOHEALTH Metatarsal Pads for Women 2 Pairs Forefoot Pads (Ball of Foot Cushions Pads) for Mortons Neuroma Metatarsalgia Pain Relief for Men & Women (Blue)
WOOHEALTH£8.0544 rev
WOOHEALTH Metatarsal Pads for Women Ball of Foot Cushions Pads (2 Pairs Forefoot Pads) for Mortons Neuroma Metatarsalgia & Forefoot Pain Relief for Men & Women (Light Grey)
WOOHEALTH£8.3427 rev
WOOHEALTH Metatarsal Pads for Women 2 Pairs Ball of Foot Cushions Pads for Mortons Neuroma Metatarsalgia & Forefoot Pain Relief for Men & Women (Blue)
WOOHEALTH£7.4518 rev
Pnrskter Metatarsal Pads with Adjustable Heel Strap 2PCS Gel Metatarsal Pads for Women Breathable Ball of Foot Cushion Pads for for Pain Relief Foot Pads for Walking Running or Standing (L Size)
Pnrskter£9.708 rev
Brison Metatarsal Pads Ball of Foot Cushion for Men and Women
BRISON£8.356,663 rev
Trending
90-day click momentumWOOHEALTH Metatarsal Pads for Women 2 Pairs Forefoot Pads (Ball of Foot Cushions Pads) for Mortons Neuroma Metatarsalgia Pain Relief for Men & Women (Blue)
WOOHEALTH£8.054.0★
WOOHEALTH Metatarsal Pads for Women Ball of Foot Cushions Pads (2 Pairs Forefoot Pads) for Mortons Neuroma Metatarsalgia & Forefoot Pain Relief for Men & Women (Light Grey)
WOOHEALTH£8.344.0★
Metatarsal Pads Ball of Foot Cushions - Metatarsal Pads for Women and Men - Soft Gel Foot Pads Metatarsal Foot Forefoot Cushioning Foot Pain Relief - 2 Pairs Clear
BRISON£8.243.9★
Brison Metatarsal Pads Ball of Foot Cushion for Men and Women
BRISON£8.414.0★
Metatarsal Pads Ball of Foot Cushions - Metatarsal Pads for Women and Men - Soft Gel Foot Pads Metatarsal Foot Forefoot Cushioning Foot Pain Relief - 2 Pairs
BRISON£8.343.9★
What buyers say about metatarsal pads
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and supportive”
“Excellent product”
“Fits well”
“Cushions my foot”
“Good value for money”
“Arthritis support”
“Good adhesive pad”
“perfectly fulfilled the description”
“Easy to use”
“really effective”
What buyers complain about
“Small”
“Cheap and nasty”
“Very uncomfortable to wear”
“Didn't provide any pain relieve”
“Not enough padding”
“Not necessarily good value”
“very thick wouldnt recommend these”
“Not effective”
“Broke”
“Some slipping when walking”
Top return reasons
Common questions
- Is metatarsal pads profitable to sell on Amazon United Kingdom?
- The niche generates £169K/yr across 37 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the metatarsal pads niche?
- 21 brands and 41 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in metatarsal pads?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 1.0%.
- When does demand for metatarsal pads peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the metatarsal pads niche?
- Listings span £3.73–£10.85; the average listing price is £7.39 (sweet spot $15–$100). The average incumbent carries 2,232 reviews — the moat a new listing must climb.