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Mepore Dressings 9x10

Fail

The top 5 brands take 100% of clicks, so Mepore Dressings 9x10 is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£40K/yr24K searches / yr
90-day growth
+45.3%search demand this quarter
Competition
86%top-5 click share · 5 brands · 23 sellers

Flapen Score

Mepore Dressings 9x10 against its category

The dotted line is the Health & Personal Care average. Past it, Mepore Dressings 9x10 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mepore Dressings 9x10 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mepore Dressings 9x10 24K times last year and spent an estimated £40K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

18.8% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved +45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+45.3%
Conversion, latest week
18.8%
Market size, estimated
£40Ka year
Top search term
mepore dressings 9x1017K searches a year

02 · Price

A sale here is worth £8.89.

Listings sell for £8.89 on average, from £3.97 to £13.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £8.89 that is £4K to £7K a year per listing.

Average price
£8.89under the $15 to $100 sweet spot
Price range
£3.97–£13.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #220 within First Aid. It carries 396 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#220in First Aid
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
396per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Mepore Dressings 9x10 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Mepore68%
  • SterlingSquare17%
  • MediSale11%
  • Mölnlycke2%
  • TENERIS2%
  • Open — no brand owns it (0%)

Demand

Mepore Dressings 9x10 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Mepore Dressings 9x10

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness30%−0.23

Didnt stick at all

Found the adhesive section too thin

Water Resistance20%+0.21

not very waterproof

Size-Overall20%+0.37

Too small for my daughter

Quality-Overall10%+0.88

you have to pay for quality

Value For Money10%+2.48

Not the cheapest

Love

Value For Money41%+2.48

Excellent product at very reasonable price

Great value for money

Good value

Quality-Overall17%+0.88

Very good quality adhesive

Good quality

very good product

Adhesion/Stickiness12%−0.23

Sticky

Very good quality adhesive

Stick really well

Protection7%+0.28

Protective covering

Lightweight breathable dressing that protected it from infection

Ease Of Cleaning5%+0.21

my clothes a lot cleaner

Return

0.1% Return rate 57% Fixable by listing

Size-Overall54%█▁▁▅▃█

Too small for my daughter

Adhesion/Stickiness32%▁█▁▄▆▁

Didnt stick at all

Found the adhesive section too thin

Water Resistance11%

not very waterproof

Advertised Vs Actual Product4%

FAQ

Common Mepore Dressings 9x10 questions

Answered from the same tracked data.