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Mepore Dressings

Fail

The top 5 brands take 100% of clicks, so Mepore Dressings is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£124K/yr93K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
82%top-5 click share · 4 brands · 39 sellers

Flapen Score

Mepore Dressings against its category

The dotted line is the Health & Personal Care average. Past it, Mepore Dressings is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mepore Dressings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mepore Dressings 93K times last year and spent an estimated £124K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
14.4%
Market size, estimated
£124Ka year
Peak month
July1.4× the quietest month
Top search term
mepore dressings57K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £2.64 to £23.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £9.28 that is £12K to £14K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£2.64–£23.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #79 within First Aid. It carries 832 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
90%
Out of stock, average day
2.6%
Average rank
#79in First Aid
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
832per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Mepore Dressings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£19K£37K£56K£74K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Mepore77%
  • Elite Healthcare17%
  • TENERIS4%
  • MediSale2%

Demand

Mepore Dressings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mepore Dressings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mepore dressings57K/yr
  • mepore21K/yr
  • mepore dressing11K/yr
  • mepore plasters3K/yr

Reviews and returns

What reviews say buyers love and hate about Mepore Dressings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness43%−0.21

They aren't that sticky at all

Not sticky

Not adhesive

Quality-Overall8%+0.81

Not great quality

Absolutely rubbish

you have to pay for quality

Allergies7%−0.03

Allergic to these

Caused rash

Size-Overall5%

Too small for my daughter

Value For Money5%+1.22

Not the cheapest

Waste of

Love

Quality-Overall23%+0.81

Excellent product

Great producy

Very well made

Adhesion/Stickiness18%−0.21

Adhesive is good

Good adhesion

stick well

Value For Money16%+1.22

good value for money

Excellent price

Worth every penny

Size-Overall14%

Good size

for the price there is an impressive spread of sizes

correct size as was advised by hospital to get

Advertised Vs Actual Product10%+1.12

Accurate description

exactly what I needed

As described

Return

0.1% Return rate 54% Fixable by listing

Size-Overall52%▄▄▇▅▄█

Too small for my daughter

Adhesion/Stickiness26%▄█▂▅▅▁

They aren't that sticky at all

Not sticky

Not adhesive

Functionality-Overall4%█▁▁▂▂▁
Product Condition3%█▁▁▁▄▁
Defective Material/Parts3%▁▁▁▁█▁

FAQ

Common Mepore Dressings questions

Answered from the same tracked data.