menthol crystals for inhalation
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Good741.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£150K£150K/yr · 143K searches
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.77–£8.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, menthol crystals for inhalation is a £150K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Oct–Dec. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
menthol crystals for inhalation market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £157K–£189K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 1.2%
- Avg brand age
- 65 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
23
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
14%
- Care45%
- ETC Cosmetic`s16%
- Detox Organica7%
- Herbs Botanica7%
- freshskin beauty ltd7%
- Spice R Us6%
- Open — no brand owns it (4 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.0% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 3.7×
Top menthol crystals for inhalation search terms
- menthol crystals100K/yr
- menthol12K/yr
- menthol crystals for inhalation19K/yr
- eucalyptus crystals5K/yr
- menthol crystal3K/yr
- eucalyptus crystals inhalation3K/yr
Top menthol crystals for inhalation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Care Menthol Crystals Produces Powerful Menthol Vapour Fast and Effective Relief Unblock Nose and Relieve Congestion Also Suitable for Aromatherapy 5g Crystals
Care£2.774.6★3,500 rev
Menthol Crystals - 100 gr - Cooling and freshening Effect Used as Ingredient in Cosmetic Formulation Sauna Accessories Sauna Infusion 100% Natural Mint Oil
ETC Cosmetic`s£8.354.6★1,071 rev
Detox Organica Menthol Crystals 100g - Natural Aromatherapy Congestion Sinus Relief - Blocked Nose Descongestor - Powerful Menthol Aroma
Detox Organica£8.194.7★54 rev
Herbs Botanica Menthol Crystals Mentha 57 GMS Arvensis Aromatherapy Congestion Blocked Nose Relief Cold Flu 100% Pure USP Food Grade Great for Cosmetics Salves Balms Creams and Soap Making 2 oz
Herbs Botanica£5.914.5★323 rev
Freshskin Beauty Ltd | 100g Menthol Crystals - Premium BP/EP Grade Natural Aromatherapy for Nasal Congestion
freshskin beauty ltd£6.914.4★87 rev
Newest
by launch date
Pure Menthol Crystals Natural Aromatherapy Congestion Blocked Nose Relief Cold Flu Premium Quality by Spice R Us 25g-1900g (25g)
Spice R Us£3.7377 rev
Detox Organica Menthol Crystals 100g - Natural Aromatherapy Congestion Sinus Relief - Blocked Nose Descongestor - Powerful Menthol Aroma
Detox Organica£8.1954 rev
Herbs Botanica Menthol Crystals Mentha 57 GMS Arvensis Aromatherapy Congestion Blocked Nose Relief Cold Flu 100% Pure USP Food Grade Great for Cosmetics Salves Balms Creams and Soap Making 2 oz
Herbs Botanica£5.91323 rev
Menthol Crystals - 100 gr - Cooling and freshening Effect Used as Ingredient in Cosmetic Formulation Sauna Accessories Sauna Infusion 100% Natural Mint Oil
ETC Cosmetic`s£8.351,071 rev
Menthol Crystals Natural Aromatherapy Congestion Blocked Nose Relief Cold Flu Premium Quality 10g-950g (10g)
Masala Cottage£3.0467 rev
Trending
90-day click momentumFreshskin Beauty Ltd | 100g Menthol Crystals - Premium BP/EP Grade Natural Aromatherapy for Nasal Congestion
freshskin beauty ltd£6.914.4★
Detox Organica Menthol Crystals 100g - Natural Aromatherapy Congestion Sinus Relief - Blocked Nose Descongestor - Powerful Menthol Aroma
Detox Organica£8.194.7★
Menthol Crystals - 100 gr - Cooling and freshening Effect Used as Ingredient in Cosmetic Formulation Sauna Accessories Sauna Infusion 100% Natural Mint Oil
ETC Cosmetic`s£8.354.6★
Herbs Botanica Menthol Crystals Mentha 57 GMS Arvensis Aromatherapy Congestion Blocked Nose Relief Cold Flu 100% Pure USP Food Grade Great for Cosmetics Salves Balms Creams and Soap Making 2 oz
Herbs Botanica£5.914.5★
Pure Menthol Crystals Natural Aromatherapy Congestion Blocked Nose Relief Cold Flu Premium Quality by Spice R Us 25g-1900g (25g)
Spice R Us£3.734.8★
What buyers say about menthol crystals for inhalation
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“These crystals are very powerful”
“Clears the nose”
“Good product very effective”
“Great for colds and flu”
“Easy to use”
“Support breathing naturally”
“Highly recommend with the added bonus that my house smells lovely from the crystals”
“Good crystals”
“Works well”
What buyers complain about
“so small”
“No strength”
“Does not even have a smell”
“Very poor batch”
“hard to break”
“the water you can use is nt really hot enough to get the best results”
“It is uncomfortable”
“Having a bad cold”
“There is absolutely no certification given about the plastic”
“Item for children not for adults”
Common questions
- Is menthol crystals for inhalation profitable to sell on Amazon United Kingdom?
- The niche generates £150K/yr across 10 tracked products. 90-day search growth is -54.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the menthol crystals for inhalation niche?
- 10 brands and 23 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in menthol crystals for inhalation?
- Top complaints mined from reviews: Size-Overall, Strength, Smell. The return rate is 0.1%.
- When does demand for menthol crystals for inhalation peak?
- Demand peaks in Jan–Feb–Oct–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the menthol crystals for inhalation niche?
- Listings span £2.77–£8.35; the average listing price is £6.29 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.