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Menthol Crystals for Inhalation

Fail

Demand is soft, at -54.0% this quarter, so Menthol Crystals for Inhalation is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£150K/yr143K searches / yr
90-day growth
-54.0%search demand this quarter
Competition
81%top-5 click share · 10 brands · 23 sellers

Flapen Score

Menthol Crystals for Inhalation against its category

The dotted line is the Health & Personal Care average. Past it, Menthol Crystals for Inhalation is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menthol Crystals for Inhalation market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Menthol Crystals for Inhalation 143K times last year and spent an estimated £150K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Oct–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -54.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-54.0%
Conversion, latest week
16.7%
Market size, estimated
£150Ka year
Peak month
January3.7× the quietest month
Top search term
menthol crystals100K searches a year

02 · Price

A sale here is worth £6.29.

Listings sell for £6.29 on average, from £2.77 to £8.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £6.29 that is £9K to £13K a year per listing.

Average price
£6.29under the $15 to $100 sweet spot
Price range
£2.77–£8.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #164 within Over-the-Counter Medication. It carries 742 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
1.2%
Average rank
#164in Over-the-Counter Medication
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
742per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Menthol Crystals for Inhalation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£22K£45K£67K£90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • Care45%
  • ETC Cosmetic`s16%
  • Detox Organica7%
  • Herbs Botanica7%
  • freshskin beauty ltd7%
  • Spice R Us6%
  • Open — no brand owns it (4 brands, 14%)

Demand

Menthol Crystals for Inhalation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Menthol Crystals for Inhalation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menthol crystals100K/yr
  • menthol12K/yr
  • menthol crystals for inhalation19K/yr
  • eucalyptus crystals5K/yr
  • menthol crystal3K/yr
  • eucalyptus crystals inhalation3K/yr

Reviews and returns

What reviews say buyers love and hate about Menthol Crystals for Inhalation

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.23

so small

Tiny bottle

Mask too small

Strength8%+0.21

No strength

not even strong

weak

Smell8%−0.03

Does not even have a smell

The plastic also smells really strong

the smell of plastic is undesirable

Quality-Overall4%+0.25

Very poor batch

Very cheaply made product

However, the last batch was very poor

Durability4%−0.05

hard to break

Love

Value For Money14%+0.93

Great value

Excellent value for money

Good for the money

Strength14%+0.21

These crystals are very powerful

Powerful stuff

Strong stuff

Sinus Relief11%+0.76

Clears the nose

effective in clearing sinus

Great for clearing sinuses

Quality-Overall9%+0.25

Good product very effective

Excellent product

Great quality

Cold Relief6%+0.33

Great for colds and flu

Perfect for anyone who struggles to breathe with colds

Great for colds

FAQ

Common Menthol Crystals for Inhalation questions

Answered from the same tracked data.