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Mental Health Journal

Fail

Shoppers spend only $32K a year here, so Mental Health Journal is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£32K/yr116K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
47%top-5 click share · 13 brands · 16 sellers

Flapen Score

Mental Health Journal against its category

The dotted line is the Health & Personal Care average. Past it, Mental Health Journal is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mental Health Journal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mental Health Journal 116K times last year and spent an estimated £32K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
2.3%
Market size, estimated
£32Ka year
Peak month
January2.2× the quietest month
Top search term
mental health journal82K searches a year

02 · Price

A sale here is worth £11.79.

Listings sell for £11.79 on average, from £3.52 to £17.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.79 that is £0 to £1K a year per listing.

Average price
£11.79under the $15 to $100 sweet spot
Price range
£3.52–£17.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #387 within Over-the-Counter Medication. It carries 1,450 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
93%
Out of stock, average day
1.9%
Average rank
#387in Over-the-Counter Medication
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,450per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Mental Health Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

16

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

22%

  • Templatables36%
  • Clever Fox11%
  • UrBestSelf10%
  • CBRPVT7%
  • Lanpn7%
  • Generic7%

Demand

Mental Health Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Mental Health Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mental health journal82K/yr
  • mood journal7K/yr
  • health journal7K/yr
  • therapy journal8K/yr
  • journals for women mental health6K/yr
  • wellbeing journal for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Mental Health Journal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%−0.11

its quite costly for what it is

Incredibly overpriced

not worth the money

Size-Overall18%−0.09

Small

Too small and flimsy

The book is so small

Print Quality14%−0.06

Perhaps print bit larger

fuzzy its hard to read arrived damaged as well

Writing Experience11%+0.28

bit small so awkward to write in

There is just not enough space to write

Strength7%−0.02

A little bit flimsy

Love

Ease Of Use17%+1.56

Its very easy to use

Its easy to navigate

easy to fill in

Writing Experience14%+0.28

its smooth to write on

What an amazing journal to write with it makes me feel good writing in it

it gives you plenty of room to write things

Value For Money13%−0.11

Worth the money

Excellent value

fantastic for the price

Quality-Overall10%+0.59

Such well made

The quality of the journal is excellent

Brilliant quality too

Paper Quality10%+0.71

Excellent Journal Simple and Effective

The paper feels good quality

The quality materials and feel of the paper make it feel like something special to keep and reflect on

Return

1.0% Return rate 21% Fixable by listing

Quality-Overall21%▅█▁▅▄▆

Cheap

the quality is cheap

Compatibility-Overall15%▆▁▁▁█▁
Size-Overall12%▆▁▇▇▁█

Small

Too small and flimsy

The book is so small

Paper Quality6%▁▁██▁▁
Product Condition6%▁▁▁▁▅█

FAQ

Common Mental Health Journal questions

Answered from the same tracked data.