Is mental health journal profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 30 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (45/100).

How competitive is the mental health journal niche?

13 brands and 16 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in mental health journal?

Top complaints mined from reviews: Value For Money, Size-Overall, Print Quality. The return rate is 1.0%.

When does demand for mental health journal peak?

Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the mental health journal niche?

Listings span £3.52–£17.03; the average listing price is £11.79 (sweet spot $15–$100). The average incumbent carries 1,450 reviews — the moat a new listing must climb.

mental health journal

Skip it

A small market ($32K/yr) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Good1,450.13

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.79

avg listing price — sweet spot $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

Price range

Bad£3.52–£17.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£32K

£32K/yr · 116K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, mental health journal is a £32K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

mental health journal market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £29K–£35K; units × avg price
Conversion rate: 2.3%
Avg BSR: #387
Page quality: 0%
Prime: 93%
Sponsored: 97%
Out of stock: 1.9%
Avg brand age: 32 months
Avg seller age: 214 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

22%

Templatables36%
Clever Fox11%
UrBestSelf10%
CBRPVT7%
Lanpn7%
Generic7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top mental health journal search terms

mental health journal82K/yr -4.8%1.5% conv.
mood journal7K/yr -15.8%0.5% conv.
health journal7K/yr -5.7%0.5% conv.
therapy journal8K/yr -15.3%1.0% conv.
journals for women mental health6K/yr +48.1%0.5% conv.
wellbeing journal for women4K/yr -32.8%1.0% conv.

All search terms

Top mental health journal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mental Health Journal | Daily Gratitude Self Care Intentions Affirmations and Nutrition - A5 Pastel Rainbow

Templatables£9.854.4★211 rev

Templatables Anxiety Journal for Adults CBT Therapy Workbook with Guided Prompts Trigger Tracker Sleep & Hydration Logs | Undated A5 Mental Health Notebook for Anxiety Relief & Stress Management

Templatables£9.814.1★85 rev

Mental Health Journal for Men | Daily Gratitude Self Care Intentions Affirmations and Nutrition | A5 Mono

Templatables£8.344.4★124 rev

CBRPVT Mental Health Journal Prompts for Stress Relief Daily Reflection Diary for Emotional Well-Being

CBRPVT£7.364.0★18 rev

Lanpn Self Care Journal for Women Self Love Guided Journals with Prompts Daily Reflection Wellness & Gratitude Planner 5 Minute Mental Health Notebook Mood Mindfulness Log 240 Pages

Lanpn£13.384.6★104 rev

Newest

by launch date

Mental Health Journal Guided Self Care Wellness Diary for Women & Men

Szzhantuo£3.520 rev

2mo ago

Crowned Guided Journal for Women & Men Mental Health Mindfulness & Self Reflection Diary Daily Wellness Planner Gratitude Journal & Mood Tracker Self Care Notebook for Personal Growth Gift Box

Generic£9.071 rev

3mo ago

Mental Health Mood Journal 90 Day Guided Anxiety & Mood Tracker for Self-Care Daily Emotional Gratitude & Stress Management Journal Self-Love Reflection Diary (D)

Generic£8.222 rev

7mo ago

Self Care Journal - 90-Day Gratitude Journal - Mental Health & Wellness Journals for Women - 5 Minute Mindfulness Diary to Promote Self Kindness Meditation Stress Relief - Gratitude Diary

BIROYAL£8.173 rev

7mo ago

BYYDANFC Mental Health Journal Mental Health Workbook Prompts For Stress Relief Daily Reflection Diary For Emotional Well-Being

BYYDANFC£5.343 rev

10mo ago

What buyers say about mental health journal

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Its very easy to use”

Writing Experience14%

“its smooth to write on”

Value For Money13%

“Worth the money”

Quality-Overall10%

“Such well made”

Paper Quality10%

“Excellent Journal Simple and Effective”

Document Organizing/Classification9%

“Inside, the pages are functional and neatly arranged, making it a genuinely useful tool for keeping track of routines, reflections, meals, goals, and everyday organisation”

Design-Overall6%

“Very good design”

Assembly/Installation4%

“Makes it really easy to build up”

Strength3%

“It's a hard back sturdy book”

Advertised Vs Actual Product3%

“Exactly as described”

What buyers complain about

Value For Money32%

“its quite costly for what it is”

Size-Overall18%

“Small”

Print Quality14%

“Perhaps print bit larger”

Writing Experience11%

“bit small so awkward to write in”

Strength7%

“A little bit flimsy”

Quality-Overall4%

“Cheap”

Instructions/User Manual/Troubleshooting4%

“No real guidance”

Error Warning Accuracy4%

“Lots of errors in the text”

Top return reasons

Quality-Overall21%

Compatibility-Overall15%

Size-Overall12%

Paper Quality6%

Product Condition6%

Advertised Vs Actual Product6%