menstrual disc
Worth a lookShows a sweet-spot price point ($24.43 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£24.43avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£9.40–£98.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,819.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay£119K£119K/yr · 117K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, menstrual disc is a £119K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
menstrual disc market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £98K–£122K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 78%
- Out of stock
- 5.7%
- Avg brand age
- 49 months
- Avg seller age
- 214 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
45
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
47%
Top 20: 96%
Open market
27%
- SHORDY23%
- Pixie Cup22%
- saalt9%
- Softcup8%
- KAVODA6%
- EACHPT5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.3×
Top menstrual disc search terms
- menstrual disc90K/yr
- period disc18K/yr
- hello disc3K/yr
- flex disc4K/yr
- vulxies menstrual disc3K/yr
Top menstrual disc products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHORDY Reusable Menstrual Disc Set of 2 (Small & Large) with Storage Bag Medical-Grade Silicone Soft Period Disc Medium Flow Kit Feminine Hygiene & Care | Tampons Pads & Cups Alternative (Green)
SHORDY£13.974.4★1,245 rev
2 Menstrual Discs and Applicator Bundle - No Metals or Toxins - 100% Medical-Grade Silicone-Most Soft Reusable Period Disc - Inserts and Removes Like a Tampon - Capacity of 5 and 7 Tampons
Pixie Cup£33.103.9★276 rev
Softdisc Menstrual Discs | Disposable Period Discs | Tampon Pad and Cup Alternative | Capacity of 5 Super Tampons | 14 Count
Softcup£21.914.2★20,014 rev
Pixie Menstrual Disc Kit for Feminine Care - Pixie Discs are Designed to Remove Like Tampons - 100% Medical-Grade Silicone - Best Period Disc Starter Kit - Proven to Become A Successful Disc User
Pixie Cup£31.174.5★1,075 rev
Saalt Menstrual Disc Reusable Period Disc for 12-Hour Protection BPA & Latex Free Easy Removal Soft Flexible and Comfortable Size Small Coral
saalt£31.064.2★2,478 rev
Newest
by launch date
KAVODA Menstrual Disc - Soft Flexible Reusable Medical-Grade Silicone - Wear 12 Hours - Removal Notch - Two Sizes - Menstrual Cup or Tampon Alternative
KAVODA£12.71115 rev
ACWOO Menstrual Disc Set of 2 (S & L) with Storage Bag Reusable Moon Disc Menstrual Disc Applicator Period Disc Better Alternative to Sanitary Pad & Tampon
ACWOO£9.94167 rev
AOGOE Menstrual Disc Set of 2 (S & L) with Storage Bag Menstrual Disc Applicator Reusable Moon Disc Medical Grade Silicone Period Disc Better Alternative to Sanitary Pad & Tampon Leak Proof
AOGOE£9.8350 rev
AllMatters (Formerly Organicup) Menstrual Disc. A Reusable and Comfortable Alternative to Single-Use Period Products. Holds 6 Tampons Worth. 100% Soft Medical Grade Silicone
AllMatters£23.9942 rev
2 Menstrual Discs and Applicator Bundle - No Metals or Toxins - 100% Medical-Grade Silicone-Most Soft Reusable Period Disc - Inserts and Removes Like a Tampon - Capacity of 5 and 7 Tampons
Pixie Cup£33.10276 rev
Trending
90-day click momentumSaalt Menstrual Disc Reusable Period Disc for 12-Hour Protection BPA & Latex Free Easy Removal Soft Flexible and Comfortable Size Small Coral
saalt£31.064.2★
ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)
ZVZK£13.394.1★
SHORDY Reusable Menstrual Disc (Small) with Storage Bag Medical-Grade Silicone Soft Period Disc Medium Flow Kit Feminine Hygiene & Care | Tampons Pads & Cups Alternative (Green)
SHORDY£10.464.4★
Flex Disc Mini Premium Quality Core Trainer for Mobility Stability Balance Strength Abdominal Roller | Core Slider | Gliding Disc - Pack of 2
Flex Disc£98.424.2★
Saalt Menstrual Disc Duo Reusable Period Disc for 12-Hour Protection BPA & Latex Free Easy Removal Soft Flexible and Comfortable
saalt£46.554.2★
What buyers say about menstrual disc
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“it does not leak at all”
“how comfortable it feels”
“What I will say is the applicator makes it so much easier to insert it was the discs themselves I had issue with”
“The disc is really well made - deep”
“Great product at a great price”
“Really great menstrual disks”
“Great items, such a clever design”
“it fits my body perfectly”
“Easy and comfortable to wear”
What buyers complain about
“Disc didnt work for me”
“Awkward to use”
“it didnt fit right”
“Leaking”
“Expensive for no reason”
“Messy”
“Cant quite get to grips with the disc just yet”
“not suitable for disc”
“It does not keep any shape to be able to insert”
“it is really uncomfortable”
Top return reasons
Common questions
- Is menstrual disc profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 23 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the menstrual disc niche?
- 16 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in menstrual disc?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Size-Overall. The return rate is 1.1%.
- When does demand for menstrual disc peak?
- Demand peaks in Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the menstrual disc niche?
- Listings span £9.40–£98.42; the average listing price is £24.43 (sweet spot $15–$100). The average incumbent carries 1,819 reviews — the moat a new listing must climb.