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Menstrual Disc

Menstrual Disc shows a sweet-spot price point ($24.43 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 28Growth 23Conversion 51Competition 64Returns 94Price range 90Avg price 95Brand share 63Review moat 47Quality gap 89
This niche Category average

Is Menstrual Disc profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Menstrual Disc is a £119K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug. Verdict: Worth a look — 58/100.

Menstrual Disc: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.0% over the last 90 days and 4.2% of searches end in a purchase.

£119K

revenue / yr

Units sold / yr5K
Search volume / yr-4.0%117K
Conversion rate4.2%
Avg price£24.43

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers16 · 45
Top-5 product click share47%
Open market33%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)0· 0 succeeded
Avg rating4.1★
Avg reviews1,819

Top Menstrual Disc products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

45

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

47%

Top 20: 96%

Open market

27%

  • SHORDY23%
  • Pixie Cup22%
  • saalt9%
  • Softcup8%
  • KAVODA6%
  • EACHPT5%

Menstrual Disc demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR4.2%Products23Brands16Top 5 Brands67%OOS Rate5.7%Rating4.1★Reviews1,819Avg BSR#196
5K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Top Menstrual Disc search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • menstrual disc90K/yr
  • period disc18K/yr
  • hello disc3K/yr
  • flex disc4K/yr
  • vulxies menstrual disc3K/yr

What reviews say buyers love and hate about Menstrual Disc

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Ease Of Use15%

Easy to use

Leak-Proof15%

it does not leak at all

Comfort-Overall11%

how comfortable it feels

Ease Of Application10%

What I will say is the applicator makes it so much easier to insert it was the discs themselves I had issue with

Quality-Overall9%

The disc is really well made - deep

What buyers complain about

74% of reviews
Functionality-Overall19%

Disc didnt work for me

Ease Of Use12%

Awkward to use

Size-Overall11%

it didnt fit right

Leak-Proof11%

Leaking

Value For Money6%

Expensive for no reason

Menstrual Disc return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Leak-Proof
16%
3Functionality-Overall
15%
4Comfort-Overall
7%
5Ease Of Use
6%

Common Menstrual Disc questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Menstrual Disc 58/100 on Amazon United Kingdom — Worth a look. The niche generates £119K/yr across 23 tracked products. Search demand moved -4.0% over the last 90 days.
Search demand for Menstrual Disc on Amazon United Kingdom peaks in Aug, where the busiest month runs 2.3× the quietest.