Skip to content

Menstrual Disc

Maybe

Products sell for $24.43 on average, inside the sweet spot. But demand is soft, at -4.0% this quarter, so Menstrual Disc is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£119K/yr117K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
47%top-5 click share · 16 brands · 45 sellers

Flapen Score

Menstrual Disc against its category

The dotted line is the Health & Personal Care average. Past it, Menstrual Disc is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menstrual Disc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Menstrual Disc 117K times last year and spent an estimated £119K. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
4.2%
Market size, estimated
£119Ka year
Peak month
August2.3× the quietest month
Top search term
menstrual disc90K searches a year

02 · Price

A sale here is worth £24.43.

Listings sell for £24.43 on average, from £9.40 to £98.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £24.43 that is £2K to £6K a year per listing.

Average price
£24.43inside the $15 to $100 sweet spot
Price range
£9.40–£98.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #196 within Intimate Hygiene. It carries 1,819 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
5.7%
Average rank
#196in Intimate Hygiene
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,819per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Menstrual Disc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

45

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

47%

Top 20: 96%

Open market

27%

  • SHORDY23%
  • Pixie Cup22%
  • saalt9%
  • Softcup8%
  • KAVODA6%
  • EACHPT5%

Demand

Menstrual Disc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top Menstrual Disc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menstrual disc90K/yr
  • period disc18K/yr
  • hello disc3K/yr
  • flex disc4K/yr
  • vulxies menstrual disc3K/yr

Reviews and returns

What reviews say buyers love and hate about Menstrual Disc

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.30

Disc didnt work for me

It won't come out

Doesn't work

Ease Of Use12%+0.50

Awkward to use

Not easy to remove

I am unable to use it

Size-Overall11%+0.23

it didnt fit right

too big

unsure of sizing

Leak-Proof11%

Leaking

Leaked for me

Leaked all over the place

Value For Money6%−0.06

Expensive for no reason

Its not worth a penny

It was a waste of money

Love

Ease Of Use15%+0.50

Easy to use

really easy to insert

Way easier in use than moon cup

Leak-Proof15%

it does not leak at all

This disk does not leak

no leaks. although there was a little residue

Comfort-Overall11%+0.31

how comfortable it feels

Comfortable to use

Easy and comfortable to wear

Ease Of Application10%+0.49

What I will say is the applicator makes it so much easier to insert it was the discs themselves I had issue with

The applicator has been revolutionary

This applicator positions it perfectly

Quality-Overall9%+0.60

The disc is really well made - deep

this feels like a very high end product

GOOD QUALITY

Return

1.1% Return rate 34% Fixable by listing

Size-Overall28%▅██▆▅▃

it didnt fit right

too big

unsure of sizing

Leak-Proof16%▁█▂▇▄▇

Leaking

Leaked for me

Leaked all over the place

Functionality-Overall15%█▁▂▁▄▄

Disc didnt work for me

It won't come out

Doesn't work

Comfort-Overall7%▆▄▄█▇▅

it is really uncomfortable

I find the width uncomfortable to deal with

I find Tampax similarly uncomfortable to insert

Ease Of Use6%▁▁█▄▃▅

Awkward to use

Not easy to remove

I am unable to use it

FAQ

Common Menstrual Disc questions

Answered from the same tracked data.