menstrual cups
Worth a lookShows low returns (0.5%), but soft demand (-3.6% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.90avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good£2.41–£29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£269K£269K/yr · 304K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad4,650.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, menstrual cups is a £269K/yr Amazon United Kingdom market (304K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
menstrual cups market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £224K–£298K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 6.8%
- Avg brand age
- 53 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
22
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
14%
- Mooncup27%
- SHORDY19%
- ZVZK16%
- EcoBlossom8%
- KAVODA8%
- saalt7%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top menstrual cups search terms
- menstrual cups123K/yr
- period cup38K/yr
- mooncup28K/yr
- menstrual cup40K/yr
- moon cup19K/yr
- diva cup13K/yr
- saalt menstrual cup13K/yr
- period cups for women10K/yr
- moon cups for periods11K/yr
- saalt3K/yr
Top menstrual cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
ZVZK£13.564.2★3,582 rev
Shordy Menstrual Cups First Period Starter Pack of 2 Kit with Mini Box Period Cup Medical Grade Silicone Feminine Hygiene Better Alternative to Sanitary Pads & Tampons for Girls - Small & Large
SHORDY£12.804.3★8,717 rev
Mooncup Original Menstrual Cup - Medical-Grade Silicone Period Cup for Protection - Holds 3 Tampons Worth of Fluid - Toxin-Free Eco-Friendly & Easy to Insert - Size A (for 30+ or Post-Childbirth)
Mooncup£18.854.4★3,481 rev
knoah Reusable Menstrual Cup with Sterilising Cup | Tampon Pad and Disc Alternative
KAVODA£10.773.9★482 rev
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
Mooncup£17.194.1★45 rev
Newest
by launch date
2 Menstrual Cups and Applicator Bundle - No Metals or Toxins - 100% Medical-Grade Silicone - Softest Reusable Period Cup - Inserts Like a Tampon - Capacity of 4 and 6 Tampons
Pixie Cup£29.92108 rev
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
Mooncup£17.1945 rev
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 8
Mooncup£16.8545 rev
Ecoblossom Large Menstrual Cups Kit - Medical-Grade Silicone Comfortable & Leak-Proof Period Protection for Up to 12 Hours. Pack of 2 Large Menstrual Cups With Steriliser Case Included 30mL Capacity
EcoBlossom£11.908,005 rev
Mooncup Pads with Wings - Biodegradable Pads Made with Organic Cotton for Irritation-Free Period Care Leak-Proof Plastic-Free Highly Absorbent Protection for Sensitive Skin - Medium/Day 10 Count
Mooncup£2.41386 rev
Trending
90-day click momentum
Ecoblossom Small Menstrual Cups Kit - Medical-Grade Silicone Comfortable & Leak-Proof Period Protection for Up to 12 Hours. Pack of 2 Small Menstrual Cups With Steriliser Case Included 22mL Capacity
EcoBlossom£10.414.4★
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
Mooncup£17.194.1★
Ecoblossom Large Menstrual Cups Kit - Medical-Grade Silicone Comfortable & Leak-Proof Period Protection for Up to 12 Hours. Pack of 2 Large Menstrual Cups With Steriliser Case Included 30mL Capacity
EcoBlossom£11.904.4★
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 8
Mooncup£16.854.1★
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
ZVZK£13.564.2★
What buyers say about menstrual cups
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect inversion, perfect quality and perfect pack”
“never leaks”
“Very comfortable”
“I found it fairly easy to insert”
“Saves money”
“I definitely recommend getting this its great it fits brilliantly I have no trouble putting in or taking out its really easy”
“It lasted me about a year”
“The top layer of cotton is pleasant to the body”
“Does what it says”
“Lifesaver for women”
What buyers complain about
“Theyre a little bit tight on the leg even though I bought my normal size”
“can be tough to get into position”
“Leaked”
“uncomfortable”
“Cup does not work”
“Expensive”
“the cups seem a bit tough”
“it doesnt feel like silicone instead it is harder like plastic”
“but getting irritation spots on my down below”
“which makes it painful to put in and very painful to pull out”
Top return reasons
Common questions
- Is menstrual cups profitable to sell on Amazon United Kingdom?
- The niche generates £269K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the menstrual cups niche?
- 12 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in menstrual cups?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Leak-Proof. The return rate is 0.5%.
- When does demand for menstrual cups peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the menstrual cups niche?
- Listings span £2.41–£29.92; the average listing price is £14.90 (sweet spot $15–$100). The average incumbent carries 4,651 reviews — the moat a new listing must climb.