Menstrual Cups
Menstrual Cups shows low returns (0.5%), but soft demand (-3.6% this quarter) keeps it on the watch list.
Flapen Score
Is Menstrual Cups profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Menstrual Cups is a £269K/yr Amazon United Kingdom market (304K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 55/100.
Menstrual Cups: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.6% over the last 90 days and 5.9% of searches end in a purchase.
£269K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 24 products
Top Menstrual Cups products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago
Shordy Menstrual Cups First Period Starter Pack of 2 Kit with Mini Box Period Cup Medical Grade Silicone Feminine Hygiene Better Alternative to Sanitary Pads & Tampons for Girls - Small & Large
- Price
- £12.80
- Rating
- 4.3/5
- Reviews
- 8,717
- Age
- 5y ago
Mooncup Original Menstrual Cup - Medical-Grade Silicone Period Cup for Protection - Holds 3 Tampons Worth of Fluid - Toxin-Free Eco-Friendly & Easy to Insert - Size A (for 30+ or Post-Childbirth)
- Price
- £18.85
- Rating
- 4.4/5
- Reviews
- 3,481
- Age
- 19y ago
knoah Reusable Menstrual Cup with Sterilising Cup | Tampon Pad and Disc Alternative
- Price
- £10.77
- Rating
- 3.9/5
- Reviews
- 482
- Age
- 2y ago
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
- Price
- £17.19
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago
Trending
90-day click momentum
Ecoblossom Small Menstrual Cups Kit - Medical-Grade Silicone Comfortable & Leak-Proof Period Protection for Up to 12 Hours. Pack of 2 Small Menstrual Cups With Steriliser Case Included 22mL Capacity
- Price
- £10.41
- Rating
- 4.4/5
- Reviews
- 8,005
- Age
- 2y ago
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
- Price
- £17.19
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago
Ecoblossom Large Menstrual Cups Kit - Medical-Grade Silicone Comfortable & Leak-Proof Period Protection for Up to 12 Hours. Pack of 2 Large Menstrual Cups With Steriliser Case Included 30mL Capacity
- Price
- £11.90
- Rating
- 4.4/5
- Reviews
- 8,005
- Age
- 1y ago
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 8
- Price
- £16.85
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago
Newest
by launch date
2 Menstrual Cups and Applicator Bundle - No Metals or Toxins - 100% Medical-Grade Silicone - Softest Reusable Period Cup - Inserts Like a Tampon - Capacity of 4 and 6 Tampons
- Price
- £29.92
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 11mo ago
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
- Price
- £17.19
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 8
- Price
- £16.85
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago
Ecoblossom Large Menstrual Cups Kit - Medical-Grade Silicone Comfortable & Leak-Proof Period Protection for Up to 12 Hours. Pack of 2 Large Menstrual Cups With Steriliser Case Included 30mL Capacity
- Price
- £11.90
- Rating
- 4.4/5
- Reviews
- 8,005
- Age
- 1y ago
Mooncup Pads with Wings - Biodegradable Pads Made with Organic Cotton for Irritation-Free Period Care Leak-Proof Plastic-Free Highly Absorbent Protection for Sensitive Skin - Medium/Day 10 Count
- Price
- £2.41
- Rating
- 4.1/5
- Reviews
- 386
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
22
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
14%
- Mooncup27%
- SHORDY19%
- ZVZK16%
- EcoBlossom8%
- KAVODA8%
- saalt7%
- Open — no brand owns it (6 brands, 14%)
Menstrual Cups demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Menstrual Cups search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- menstrual cups123K/yr
- period cup38K/yr
- mooncup28K/yr
- menstrual cup40K/yr
- moon cup19K/yr
- diva cup13K/yr
- saalt menstrual cup13K/yr
- period cups for women10K/yr
- moon cups for periods11K/yr
- saalt3K/yr
What reviews say buyers love and hate about Menstrual Cups
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Perfect inversion, perfect quality and perfect pack”
“never leaks”
“Very comfortable”
“I found it fairly easy to insert”
“Saves money”
What buyers complain about
51% of reviews“Theyre a little bit tight on the leg even though I bought my normal size”
“can be tough to get into position”
“Leaked”
“uncomfortable”
“Cup does not work”
Menstrual Cups return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Menstrual Cups questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
