Menstrual Cups

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £269K a year.

Searches, last 12 months

304K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

5.9%

Market size, estimated

£269Ka year

Peak month

August1.5× the quietest month

Top search term

menstrual cups123K searches a year

Listings sell for £14.90 on average, from £2.41 to £29.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.90 that is £4K to £7K a year per listing.

Average price

£14.90under the $15 to $100 sweet spot

Price range

£2.41–£29.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #27 within Intimate Hygiene. It carries 4,651 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#27in Intimate Hygiene

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,651per listing

Listings tracked

24

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months