Menstrual Cups
MaybeReturns run at only 0.5% of orders. But demand is soft, at -3.6% this quarter, so Menstrual Cups is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 4855
- Market size
- £269K/yr304K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 22 sellers
Flapen Score
Menstrual Cups against its category
The dotted line is the Health & Personal Care average. Past it, Menstrual Cups is stronger. Inside it, weaker.
Market
The Menstrual Cups market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Menstrual Cups 304K times last year and spent an estimated £269K. The top 5 brands take 78% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £269K a year.
- Searches, last 12 months
- 304K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £269Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- menstrual cups123K searches a year
02 · Price
A sale here is worth £14.90.
Listings sell for £14.90 on average, from £2.41 to £29.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.90 that is £4K to £7K a year per listing.
- Average price
- £14.90under the $15 to $100 sweet spot
- Price range
- £2.41–£29.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #27 within Intimate Hygiene. It carries 4,651 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #27in Intimate Hygiene
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,651per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Menstrual Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago

Shordy Menstrual Cups First Period Starter Pack of 2 Kit with Mini Box Period Cup Medical Grade Silicone Feminine Hygiene Better Alternative to Sanitary Pads & Tampons for Girls - Small & Large
- Price
- £12.80
- Rating
- 4.3/5
- Reviews
- 8,717
- Age
- 5y ago

Mooncup Original Menstrual Cup - Medical-Grade Silicone Period Cup for Protection - Holds 3 Tampons Worth of Fluid - Toxin-Free Eco-Friendly & Easy to Insert - Size A (for 30+ or Post-Childbirth)
- Price
- £18.85
- Rating
- 4.4/5
- Reviews
- 3,481
- Age
- 19y ago

knoah Reusable Menstrual Cup with Sterilising Cup | Tampon Pad and Disc Alternative
- Price
- £10.77
- Rating
- 3.9/5
- Reviews
- 482
- Age
- 2y ago

Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
- Price
- £17.19
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago
Trending
90-day click momentum
Ecoblossom Small Menstrual Cups Kit - Medical-Grade Silicone Comfortable & Leak-Proof Period Protection for Up to 12 Hours. Pack of 2 Small Menstrual Cups With Steriliser Case Included 22mL Capacity
- Price
- £10.41
- Rating
- 4.4/5
- Reviews
- 8,005
- Age
- 2y ago

Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
- Price
- £17.19
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

Ecoblossom Large Menstrual Cups Kit - Medical-Grade Silicone Comfortable & Leak-Proof Period Protection for Up to 12 Hours. Pack of 2 Large Menstrual Cups With Steriliser Case Included 30mL Capacity
- Price
- £11.90
- Rating
- 4.4/5
- Reviews
- 8,005
- Age
- 1y ago

Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 8
- Price
- £16.85
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago
Newest
by launch date
2 Menstrual Cups and Applicator Bundle - No Metals or Toxins - 100% Medical-Grade Silicone - Softest Reusable Period Cup - Inserts Like a Tampon - Capacity of 4 and 6 Tampons
- Price
- £29.92
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 11mo ago

Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
- Price
- £17.19
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 8
- Price
- £16.85
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago

Ecoblossom Large Menstrual Cups Kit - Medical-Grade Silicone Comfortable & Leak-Proof Period Protection for Up to 12 Hours. Pack of 2 Large Menstrual Cups With Steriliser Case Included 30mL Capacity
- Price
- £11.90
- Rating
- 4.4/5
- Reviews
- 8,005
- Age
- 1y ago

Mooncup Pads with Wings - Biodegradable Pads Made with Organic Cotton for Irritation-Free Period Care Leak-Proof Plastic-Free Highly Absorbent Protection for Sensitive Skin - Medium/Day 10 Count
- Price
- £2.41
- Rating
- 4.1/5
- Reviews
- 386
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
22
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
14%
- Mooncup27%
- SHORDY19%
- ZVZK16%
- EcoBlossom8%
- KAVODA8%
- saalt7%
- Open — no brand owns it (6 brands, 14%)
Demand
Menstrual Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Menstrual Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- menstrual cups123K/yr
- period cup38K/yr
- mooncup28K/yr
- menstrual cup40K/yr
- moon cup19K/yr
- diva cup13K/yr
- saalt menstrual cup13K/yr
- period cups for women10K/yr
- moon cups for periods11K/yr
- saalt3K/yr
Reviews and returns
What reviews say buyers love and hate about Menstrual Cups
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Theyre a little bit tight on the leg even though I bought my normal size
The tail is too short
one feels too big
can be tough to get into position
Hard to pull out
Extremely difficult to remove
Leaked
Leak easily
leaked only had it on 3hrs an only second time wearing them
uncomfortable
that ridges inside you makes sense that is going to be quite uncomfortable so I'm not happy I'm going to be returning
uncomfortable against the delicate tissue inside
Cup does not work
Does not work as advertised
Cups are ok, the steriliser doesn't work
Love
Perfect inversion, perfect quality and perfect pack
Decent quality
Excellent product
never leaks
Ive had no leakage
no leaks at all
Very comfortable
Comfortable and easy to use
Comfortable to use
I found it fairly easy to insert
Easy to use
Really handy
Saves money
Decent price
Great for the price
Return
0.5% Return rate 72% Fixable by listing
Theyre a little bit tight on the leg even though I bought my normal size
The tail is too short
one feels too big
Cup does not work
Does not work as advertised
Cups are ok, the steriliser doesn't work
Leaked
Leak easily
leaked only had it on 3hrs an only second time wearing them
can be tough to get into position
Hard to pull out
Extremely difficult to remove
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Menstrual Cups questions
Answered from the same tracked data.









