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Menstrual Cups

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -3.6% this quarter, so Menstrual Cups is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£269K/yr304K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
54%top-5 click share · 12 brands · 22 sellers

Flapen Score

Menstrual Cups against its category

The dotted line is the Health & Personal Care average. Past it, Menstrual Cups is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menstrual Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Menstrual Cups 304K times last year and spent an estimated £269K. The top 5 brands take 78% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £269K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
5.9%
Market size, estimated
£269Ka year
Peak month
August1.5× the quietest month
Top search term
menstrual cups123K searches a year

02 · Price

A sale here is worth £14.90.

Listings sell for £14.90 on average, from £2.41 to £29.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.90 that is £4K to £7K a year per listing.

Average price
£14.90under the $15 to $100 sweet spot
Price range
£2.41–£29.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #27 within Intimate Hygiene. It carries 4,651 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#27in Intimate Hygiene
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,651per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Menstrual Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

22

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

14%

  • Mooncup27%
  • SHORDY19%
  • ZVZK16%
  • EcoBlossom8%
  • KAVODA8%
  • saalt7%
  • Open — no brand owns it (6 brands, 14%)

Demand

Menstrual Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Menstrual Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menstrual cups123K/yr
  • period cup38K/yr
  • mooncup28K/yr
  • menstrual cup40K/yr
  • moon cup19K/yr
  • diva cup13K/yr
  • saalt menstrual cup13K/yr
  • period cups for women10K/yr
  • moon cups for periods11K/yr
  • saalt3K/yr

Reviews and returns

What reviews say buyers love and hate about Menstrual Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall8%−0.05

Theyre a little bit tight on the leg even though I bought my normal size

The tail is too short

one feels too big

Ease Of Use8%+0.45

can be tough to get into position

Hard to pull out

Extremely difficult to remove

Leak-Proof7%

Leaked

Leak easily

leaked only had it on 3hrs an only second time wearing them

Comfort-Overall6%+0.83

uncomfortable

that ridges inside you makes sense that is going to be quite uncomfortable so I'm not happy I'm going to be returning

uncomfortable against the delicate tissue inside

Functionality-Overall6%−0.11

Cup does not work

Does not work as advertised

Cups are ok, the steriliser doesn't work

Love

Quality-Overall18%+1.65

Perfect inversion, perfect quality and perfect pack

Decent quality

Excellent product

Leak-Proof11%

never leaks

Ive had no leakage

no leaks at all

Comfort-Overall11%+0.83

Very comfortable

Comfortable and easy to use

Comfortable to use

Ease Of Use9%+0.45

I found it fairly easy to insert

Easy to use

Really handy

Value For Money7%

Saves money

Decent price

Great for the price

Return

0.5% Return rate 72% Fixable by listing

Size-Overall62%▄▆▅▆▆█

Theyre a little bit tight on the leg even though I bought my normal size

The tail is too short

one feels too big

Functionality-Overall8%▁▄▂▄█▅

Cup does not work

Does not work as advertised

Cups are ok, the steriliser doesn't work

Leak-Proof4%▁▅█▁▁▅

Leaked

Leak easily

leaked only had it on 3hrs an only second time wearing them

Product Condition3%█▁▃▁▃▁
Ease Of Use3%▁█▆▁▁▁

can be tough to get into position

Hard to pull out

Extremely difficult to remove

FAQ

Common Menstrual Cups questions

Answered from the same tracked data.