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Mens Health Supplements

Fail

The top 5 brands take 100% of clicks, so Mens Health Supplements is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£322K/yr407K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
79%top-5 click share · 3 brands · 182 sellers

Flapen Score

Mens Health Supplements against its category

The dotted line is the Health & Personal Care average. Past it, Mens Health Supplements is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Health Supplements market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Health Supplements 407K times last year and spent an estimated £322K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
11.5%
Market size, estimated
£322Ka year
Peak month
January2.4× the quietest month
Top search term
wellman vitamins for men116K searches a year

02 · Price

A sale here is worth £6.90.

Listings sell for £6.90 on average, from £3.59 to £14.84. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £6.90 that is £28K to £35K a year per listing.

Average price
£6.90under the $15 to $100 sweet spot
Price range
£3.59–£14.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£28K–£35K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Diet & Nutrition. It carries 3,156 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Diet & Nutrition
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,156per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mens Health Supplements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£97K£129K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

182

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Wellman Tablets48%
  • Wellman37%
  • 415%

Demand

Mens Health Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Mens Health Supplements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wellman vitamins for men116K/yr
  • wellman84K/yr
  • wellman max35K/yr
  • mens supplements25K/yr
  • mens health supplements19K/yr
  • 4him testobalance22K/yr
  • well man vitamins for men12K/yr
  • testo balance 4 him18K/yr
  • well man7K/yr
  • 4him12K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Health Supplements

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.12

Tried but didnt help me

Didn't work

Not much effective

Vitamin12%+0.80

It's always hard to tell if multivitamins actually make a difference

that's not the point the provide the vitamins I need in my old age bit expensive

After bumbling around cheap vitamins in home bargains etc I happened upon these

Size-Overall7%−0.03

Large

To big

just the size is big otherwise its good

Taste-Overall6%−0.03

did not like how that taste

They are tasteless

they taste horrible

Energy Level6%−0.02

no boost in energy or any other effect

Made no difference to energy levels

Love

Vitamin18%+0.80

Vitamins. Great quality and value for your money 💰 🤑 💸

Good price vitamins

Good vitamins

Quality-Overall15%+0.56

Overall, a great purchase

EXCELLENT QUALITY

Great Product

Value For Money15%+1.24

Good price

Definitely worth it

Great value

Energy Level9%−0.02

give me energy

it consistently helps keep my energy up

More energy

Ease Of Chewing/Swallowing5%+0.34

Easy to swallow

For a man of my age and being told that I was a low on vitamin and minerals, these are perfect they're nice and easy to swallow too

The tablets are easy to take

FAQ

Common Mens Health Supplements questions

Answered from the same tracked data.