How competitive is the Mens Health Supplements niche on Amazon United Kingdom?

3 brands and 182 sellers compete in Mens Health Supplements on Amazon United Kingdom. The top 5 Mens Health Supplements products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Mens Health Supplements?

Mens Health Supplements buyers on Amazon United Kingdom complain most about Functionality-Overall, Vitamin, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Mens Health Supplements niche?

Mens Health Supplements sells for £6.90 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.59–£14.84. The average incumbent carries 3,156 reviews — the moat a new listing must climb.

Mens Health Supplements

brand-locked demand (top 5 brands take 100% of clicks) — Mens Health Supplements doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mens Health Supplements profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Health Supplements is a £322K/yr Amazon United Kingdom market (407K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 37/100.

Mens Health Supplements: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.2% over the last 90 days and 11.5% of searches end in a purchase.

£322K

revenue / yr

Units sold / yr60K

Search volume / yr-27.2%407K

Conversion rate11.5%

Avg price£6.90

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 182

Top-5 product click share79%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Mens Health Supplements products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wellman Max - Multivitamin Tablets for Men Formula Mix with Maximum Support for Energy Immune System Testosterone Level Bone Brain Heart and Vision Health

Price: £11.61
Rating: 4.6/5
Reviews: 4,396
Age: 11y ago

Wellman Multivitamin for Men

Price: £8.02
Rating: 4.6/5
Reviews: 8,487
Age: 3y ago

4 HIM TestoBalance - Testosterone Supplements for Men - with Zinc + Magnesium + B6 Complex L-Arginine Ginseng & Fenugreek - Energy & Muscle Function - 60 Vegan Tablets

Price: £14.84
Rating: 3.9/5
Reviews: 559
Age: 1y ago

Wellman Multivitamin for Men Over 50 Years (Pack of 1)

Price: £4.98
Rating: 4.6/5
Reviews: 2,317
Age: 17y ago

Wellman Multivitamin for Men

Price: £4.02
Rating: 4.7/5
Reviews: 105
Age: 9y ago

Newest

by launch date

4 HIM TestoBalance - Testosterone Supplements for Men - with Zinc + Magnesium + B6 Complex L-Arginine Ginseng & Fenugreek - Energy & Muscle Function - 60 Vegan Tablets

Price: £14.84
Rating: 3.9/5
Reviews: 559
Age: 1y ago

Wellman Multivitamin for Men

Price: £8.02
Rating: 4.6/5
Reviews: 8,487
Age: 3y ago

Wellman Multivitamin for Men

Price: £4.02
Rating: 4.7/5
Reviews: 105
Age: 9y ago

Wellman Sport Multivitamin Tablets for Men 30 Tablets (Pack of 1)

Price: £6.18
Rating: 4.7/5
Reviews: 1,431
Age: 10y ago

Wellman Multivitamin for Men

Price: £3.59
Rating: 4.6/5
Reviews: 135
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

182

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Wellman Tablets48%
Wellman37%
415%

Mens Health Supplements demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume407KCVR11.5%Products11Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,156Avg BSR#61

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.4×

Top Mens Health Supplements search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wellman vitamins for men116K/yr -28.4%15.3% conv.
wellman84K/yr -23.1%12.2% conv.
wellman max35K/yr -28.5%13.4% conv.
mens supplements25K/yr -8.4%0.4% conv.
mens health supplements19K/yr -17.4%1.3% conv.
4him testobalance22K/yr -21.9%6.2% conv.
well man vitamins for men12K/yr -30.6%14.6% conv.
testo balance 4 him18K/yr -27.3%7.7% conv.
well man7K/yr -18.4%13.9% conv.
4him12K/yr -37.2%5.9% conv.

What reviews say buyers love and hate about Mens Health Supplements

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Vitamin18%

“Vitamins. Great quality and value for your money 💰 🤑 💸”

Quality-Overall15%

“Overall, a great purchase”

Value For Money15%

“Good price”

Energy Level9%

“give me energy”

Ease Of Chewing/Swallowing5%

“Easy to swallow”

What buyers complain about

70% of reviews

Functionality-Overall20%

“Tried but didnt help me”

Vitamin12%

“It's always hard to tell if multivitamins actually make a difference”

Size-Overall7%

“Large”

Taste-Overall6%

“did not like how that taste”

Energy Level6%

“no boost in energy or any other effect”

Common Mens Health Supplements questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Health Supplements 37/100 on Amazon United Kingdom — Skip it. The niche generates £322K/yr across 11 tracked products. Search demand moved -27.2% over the last 90 days.