Is menopause supplements profitable to sell on Amazon United Kingdom?

The niche generates £279K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (46/100).

How competitive is the menopause supplements niche?

14 brands and 138 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in menopause supplements?

Top complaints mined from reviews: Functionality-Overall, Side Effects, Heart Health. The return rate is 0.1%.

When does demand for menopause supplements peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the menopause supplements niche?

Listings span £2.43–£16.57; the average listing price is £9.67 (sweet spot $15–$100). The average incumbent carries 1,093 reviews — the moat a new listing must climb.

menopause supplements

Skip it

Prices mostly outside the sweet spot ($2.43–$16.57) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,093.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£279K

£279K/yr · 487K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.67

avg listing price — sweet spot $15–$100

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Price range

Bad£2.43–£16.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, menopause supplements is a £279K/yr Amazon United Kingdom market (487K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 46/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

menopause supplements market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £290K–£387K; units × avg price
Conversion rate: 5.9%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

138

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

11%

Menopace63%
Health and Her8%
WeightWorld6%
Horbäach5%
A.Vogel3%
Sea Vitality3%
Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top menopause supplements search terms

menopause supplements230K/yr -17.3%4.9% conv.
menopace60K/yr +19.0%11.3% conv.
menopause76K/yr -25.3%1.0% conv.
menopace tablets for women38K/yr -4.3%12.0% conv.
aida menopause capsules13K/yr >1,000%0.7% conv.
menapors tablets for women7K/yr +79.4%5.1% conv.
nu mind wellness menopause support5K/yr +81.2%0.3% conv.
menopause vitamins5K/yr +5.9%5.1% conv.
menopause support5K/yr -5.3%3.0% conv.
post menopause supplements women5K/yr -27.3%2.6% conv.

All search terms

Top menopause supplements products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Menopace Original by Vitabiotics - 90-Day Menopause & Perimenopause Vitamin Supplement Tablets - UKs No.1 Menopause Supplement Brand

Menopace£6.474.5★6,776 rev

Menopace Original - No. 1 Menopause Supplement for Women. by Vitabiotics. 30-Day Vitamin Perimenopause Formula - Pack of 1 30 Tablet

Menopace£2.434.5★6,776 rev

Menopace Plus by Vitabiotics - Extra Menopause & Perimenopause Support with Sage & SOYA Isoflavones - UKs No.1 Menopause Supplement Brand (Pack of 1)

Menopace£8.214.5★2,886 rev

Menopace Max - Menopause & Perimenopause Maximum Support with Calcium SOYA Isoflavones & Red Clover - UKs No.1 Menopause Supplement Brand

Menopace£12.074.5★1,336 rev

Menophase Complex Supplement for Women - 2150mg - 1 Capsule a Day - 120 Capsules (4 Months Supply) - with Red Clover Wild Yam & Sage - Added Vitamins B6 B9 B12 & D3 Magnesium Iron & Zinc

WeightWorld£16.494.3★32 rev

Newest

by launch date

Menopause Supplements for Women - Perimenopause Supplements - Menopause Vitamins with Sage Maca Red Clover Ashwagandha Botanicals & B6 for Hormonal Regulation - 60 Capsules (not tablets) - UK Made

The Pretty Smart Food Co£10.3220 rev

3mo ago

Actovite Life£8.0830 rev

6mo ago

Menophase Complex Supplement for Women - 2150mg - 1 Capsule a Day - 120 Capsules (4 Months Supply) - with Red Clover Wild Yam & Sage - Added Vitamins B6 B9 B12 & D3 Magnesium Iron & Zinc

WeightWorld£16.4932 rev

9mo ago

Sea Vitality£7.0411 rev

9mo ago

CanesMeno Menopause Support Multi Support 30 Tablets containing Red Clover and 17 Vitamins and Minerals

CanesMeno£10.3274 rev

1y ago

What buyers say about menopause supplements

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“These supplements are high quality”

Value For Money10%

“Good value for money”

Sleep Quality9%

“Better sleep”

Vitamin7%

“Very good vitamins”

Menstrual Issues6%

“Menopause symptoms relieved”

Side Effects4%

“Definitely help some of my symptoms”

Stress/Anxiety4%

“I feel less anxious”

Hormonal Balance3%

“Balanced Daily Support for Menopause and Hormonal Wellbeing”

Ease Of Chewing/Swallowing3%

“Easy to swallow”

Ease Of Use3%

“In practical use”

What buyers complain about

Functionality-Overall24%

“Didn't work for me”

Side Effects10%

“both lots gave me headaches after a few days”

Heart Health4%

“Caused serious health ISSUES”

Sleep Quality3%

“The most worrying apart from the brain fog was the nights and insomnia, which hit me like a tonne of bricks”

Stress/Anxiety3%

“anxiety for almost 20 years”

Value For Money2%

“They're a little expensive”

Iron2%

“Please be careful with these if you have Graves Disease - the high iodine has made me relapse”

Sweetness2%

“too sweet”

Size-Overall2%

“The capsules are on the larger size”

Dosage2%

“not as frequent as before”

Top return reasons

Ingredients-Overall29%

Joint Pain14%

Dosage14%

Functionality-Overall14%

Stain Resistance14%

Acid Regulator/Stomach Ache Relief7%

Side Effects7%

Common questions

Is menopause supplements profitable to sell on Amazon United Kingdom?: The niche generates £279K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (46/100).
How competitive is the menopause supplements niche?: 14 brands and 138 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in menopause supplements?: Top complaints mined from reviews: Functionality-Overall, Side Effects, Heart Health. The return rate is 0.1%.
When does demand for menopause supplements peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the menopause supplements niche?: Listings span £2.43–£16.57; the average listing price is £9.67 (sweet spot $15–$100). The average incumbent carries 1,093 reviews — the moat a new listing must climb.