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Menopause Supplements

Fail

Prices span $2.43–$16.57, mostly outside the sweet spot, so Menopause Supplements is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£279K/yr487K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
62%top-5 click share · 14 brands · 138 sellers

Flapen Score

Menopause Supplements against its category

The dotted line is the Health & Personal Care average. Past it, Menopause Supplements is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menopause Supplements market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Menopause Supplements 487K times last year and spent an estimated £279K. The top 5 brands take 86% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months
487K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
5.9%
Market size, estimated
£279Ka year
Peak month
February1.4× the quietest month
Top search term
menopause supplements230K searches a year

02 · Price

A sale here is worth £9.67.

Listings sell for £9.67 on average, from £2.43 to £16.57. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £9.67 that is £15K to £19K a year per listing.

Average price
£9.67under the $15 to $100 sweet spot
Price range
£2.43–£16.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Over-the-Counter Medication. It carries 1,093 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Over-the-Counter Medication
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,093per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Menopause Supplements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

138

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

11%

  • Menopace63%
  • Health and Her8%
  • WeightWorld6%
  • Horbäach5%
  • A.Vogel3%
  • Sea Vitality3%
  • Open — no brand owns it (8 brands, 11%)

Demand

Menopause Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Menopause Supplements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menopause supplements230K/yr
  • menopace60K/yr
  • menopause76K/yr
  • menopace tablets for women38K/yr
  • aida menopause capsules13K/yr
  • menapors tablets for women7K/yr
  • nu mind wellness menopause support5K/yr
  • menopause vitamins5K/yr
  • menopause support5K/yr
  • post menopause supplements women5K/yr

Reviews and returns

What reviews say buyers love and hate about Menopause Supplements

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall24%−0.25

Didn't work for me

Didnt work fully

Not effective

Side Effects10%−0.04

both lots gave me headaches after a few days

Gone worse with hot flushes and sweat

the side effects were terrifying

Heart Health4%−0.04

Caused serious health ISSUES

Heartburn within a few days of use

Item started causing some serious health issues with my wifes health and mental state

Sleep Quality3%+0.50

The most worrying apart from the brain fog was the nights and insomnia, which hit me like a tonne of bricks

getting off to sleep

I'm not sure if they have improved sleep quality yet

Stress/Anxiety3%+0.32

anxiety for almost 20 years

The worst, absolutely crippling anxiety and worry

Love

Quality-Overall11%+0.84

These supplements are high quality

I am very pleased with the quality of the capsules

Excellent product

Value For Money10%+0.78

Good value for money

Worth it

Good value

Sleep Quality9%+0.50

Better sleep

Improved sleep & mood

My sleep is improved

Vitamin7%

Very good vitamins

I appreciate that it contains a blend of well-known ingredients along with added vitamins

Great combination of supplements

Menstrual Issues6%+0.49

Menopause symptoms relieved

Fantastic natural peri/menopause support

Helps a lot with menopause symptoms

Return

0.1% Return rate 0% Fixable by listing

Ingredients-Overall29%▁█▁▁▁▁
Joint Pain14%▁▁▁▁█▁
Dosage14%▁█▁▁▁▁

not as frequent as before

as I feel like I havent been taking them long enough

With a 30 day supply as you take 2 a day they're a little on the pricier side

Functionality-Overall14%▁█▁▁▁▁

Didn't work for me

Didnt work fully

Not effective

Stain Resistance14%▁▁▁▁▁█

FAQ

Common Menopause Supplements questions

Answered from the same tracked data.