Melatonin Gummies for Kids
FailDemand is soft, at -31.0% this quarter, so Melatonin Gummies for Kids is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £266K/yr339K searches / yr
- 90-day growth
- -31.0%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 86 sellers
Flapen Score
Melatonin Gummies for Kids against its category
The dotted line is the Health & Personal Care average. Past it, Melatonin Gummies for Kids is stronger. Inside it, weaker.
Market
The Melatonin Gummies for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Melatonin Gummies for Kids 339K times last year and spent an estimated £266K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.
- Searches, last 12 months
- 339K
- Growth, 90 days vs prior 90
- -31.0%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £266Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- melatonin gummies for kids81K searches a year
02 · Price
A sale here is worth £10.22.
Listings sell for £10.22 on average, from £7.17 to £16.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £10.22 that is £26K to £31K a year per listing.
- Average price
- £10.22under the $15 to $100 sweet spot
- Price range
- £7.17–£16.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £26K–£31K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Over-the-Counter Medication. It carries 753 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #94in Over-the-Counter Medication
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 753per listing
- Listings tracked
- 12
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Melatonin Gummies for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kids Night-Time Gummies - 30 Gummies - Magnesium L-Theanine Vitamin B Complex - Vegan & Gluten-Free - Suitable for Ages 3+ - Novomins
- Price
- £7.76
- Rating
- 4.2/5
- Reviews
- 1,980
- Age
- 2y ago
Natural Sleep Support Gummies for Kids - Melatonic Formula for Restful Nights Childrens Sleep Gummies Promoting Natural Melatonin Production Promotes Healthy Sleep Patterns 60 Count
- Price
- £14.78
- Rating
- 3.8/5
- Reviews
- 315
- Age
- 2y ago
Sleep Gummies for Kids 1 Month Supply | Sugar & Gluten-Free Magnesium Gummies for Growth Relaxation & Healthy Sleep | 30 Vegan Supplement with Magnesium L-Theanine & Vitamin B6 | Support Ages 3+
- Price
- £8.36
- Rating
- 4.0/5
- Reviews
- 356
- Age
- 1y ago
Kids Bedtime 30 Vegan Gummies | Blackcurrant Flavour | Melatonin & 5HTP Free Contains Vitamin B6 Montmorency Cherry Chamomile | Resealable & Recyclable Pouch | Suitable for Ages 5+ By ActivGums
- Price
- £7.52
- Rating
- 3.8/5
- Reviews
- 408
- Age
- 2y ago
Kids Magnesium Gummies - 546 Mg Magnesium Citrate Providing 60 mg of Magnesium - Alternative to Magnesium Glycinate 30 Gummies - 1 Month Supply Magnesium Supplements - Vegan - Gluten Free - Novomins
- Price
- £7.99
- Rating
- 4.4/5
- Reviews
- 3,894
- Age
- 4y ago
Trending
estimated 90-day click momentum
RESCUE Kids Night Gummies Raspberry | Sugar Free Bedtime Support for Children | Bach Original Flower Essences | 30 Vegan Gummies
- Price
- £8.46
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 6mo ago
Kids Bedtime Gummies (30 Gummies) Magnesium Glycinate L-Theanine Chamomile Lavender Tart Cherry Vitamins B6 & D3 Natural Relaxation & Sleep Support Vegan Sugar-Free Strawberry Flavour
- Price
- £12.84
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 9mo ago
Haliborange YoungerMinds Night-time Gummies for Kids 616 | Sugar-Free Sleep Support with Magnesium L-Tryptophan B6 & Lavender | Promotes Relaxation & Bedtime Routine 60 Gummies
- Price
- £7.17
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 11mo ago
NKD Living Kids Night-Time Gummies (60 Gummies) No Added Sugar - Magnesium Natural Sleep Support Chamomile & Lemon Balm Calm & Relaxation for Children Non-GMO Vegan & Gluten-Free
- Price
- £8.79
- Rating
- 4.1/5
- Reviews
- 90
- Age
- 8mo ago
Kids Bedtime Gummies | Sugar-Free | 2-Month Supply | Evening Routine | Magnesium + L-Theanine | Ages 512 | GummyUp+
- Price
- £16.53
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 1y ago
Newest
by launch dateRESCUE Kids Night Gummies Raspberry | Sugar Free Bedtime Support for Children | Bach Original Flower Essences | 30 Vegan Gummies
- Price
- £8.46
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 6mo ago
NKD Living Kids Night-Time Gummies (60 Gummies) No Added Sugar - Magnesium Natural Sleep Support Chamomile & Lemon Balm Calm & Relaxation for Children Non-GMO Vegan & Gluten-Free
- Price
- £8.79
- Rating
- 4.1/5
- Reviews
- 90
- Age
- 8mo ago
Kids Bedtime Gummies (30 Gummies) Magnesium Glycinate L-Theanine Chamomile Lavender Tart Cherry Vitamins B6 & D3 Natural Relaxation & Sleep Support Vegan Sugar-Free Strawberry Flavour
- Price
- £12.84
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 9mo ago
Haliborange YoungerMinds Night-time Gummies for Kids 616 | Sugar-Free Sleep Support with Magnesium L-Tryptophan B6 & Lavender | Promotes Relaxation & Bedtime Routine 60 Gummies
- Price
- £7.17
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 11mo ago
Kids Bedtime Gummies | Sugar-Free | 2-Month Supply | Evening Routine | Magnesium + L-Theanine | Ages 512 | GummyUp+
- Price
- £16.53
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
86
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
9%
- novomins47%
- HILLTEN HEALTH15%
- 8 Hour Sleepwell10%
- Activ Gums8%
- RESCUE5%
- NKD Living5%
- Open — no brand owns it (3 brands, 9%)
Demand
Melatonin Gummies for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Search terms
Top Melatonin Gummies for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- melatonin gummies for kids81K/yr
- kids sleep gummies41K/yr
- melatonin for kids35K/yr
- sleep gummies for kids36K/yr
- night time gummies23K/yr
- kids melatonin gummies for sleep15K/yr
- melatonin kids sleep gummies9K/yr
- kids night time gummies17K/yr
- melatonin kids10K/yr
- novomins night time gummies9K/yr
Reviews and returns
What reviews say buyers love and hate about Melatonin Gummies for Kids
We read the reviews and the return reasons for every product selling here.
“Didnt help with sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melatonin Gummies for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data