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Melatonin Gummies

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -34.5% this quarter, so Melatonin Gummies is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 2,035 Health & Personal Care niches · +15 vs the category median of 48
Market size
£773K/yr1.1M searches / yr
90-day growth
-34.5%search demand this quarter
Competition
49%top-5 click share · 20 brands · 42 sellers

Flapen Score

Melatonin Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Melatonin Gummies is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melatonin Gummies 1.1M times last year and spent an estimated £773K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £773K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
5.1%
Market size, estimated
£773Ka year
Peak month
January1.8× the quietest month
Top search term
melatonin gummies537K searches a year

02 · Price

A sale here is worth £13.64.

Listings sell for £13.64 on average, from £7.16 to £22.41. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £13.64 that is £20K to £27K a year per listing.

Average price
£13.64under the $15 to $100 sweet spot
Price range
£7.16–£22.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£20K–£27K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #474 within Alternative Medicine. It carries 467 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#474in Alternative Medicine
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
467per listing
Listings tracked
26

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Melatonin Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£77K£116K£155K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

42

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

41%

  • Hybrid Health19%
  • DOZYBEARS9%
  • HILLTEN HEALTH9%
  • novomins8%
  • Generic7%
  • Intense Wellness6%

Demand

Melatonin Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Melatonin Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melatonin gummies537K/yr
  • sleep gummies352K/yr
  • sleep gummies for adults83K/yr
  • sleeping gummies27K/yr
  • lemme sleep24K/yr
  • sleeping gummies for adults20K/yr
  • melatonin gummies 10mg14K/yr
  • zzzquil14K/yr
  • zzzquil melatonin gummies7K/yr
  • natrol melatonin gummies12K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality27%+2.86

poor sleep quality

Do not help sleep

Did not help with sleep

Functionality-Overall19%−0.50

didnt get any results

Not effective

DOESNT WORK

Value For Money5%

Waste of money

not worth it

The price isn't cheap

Taste-Overall3%−0.04

have a bit of a metallic aftertaste

They now have a very strong petrol/petroleum smell and taste

The taste is awful

Ingredients-Overall2%−0.06

Doesn't work anymore as ingredient change

Ingredients on bottle not listed on amazon

I couldnt see that they use independent testing of their ingredients

Love

Sleep Quality36%+2.86

Helps me sleep

Deep sleep

Great night sleep

Taste-Overall12%−0.04

no weird aftertaste

no unpleasant taste

Good taste

Quality-Overall7%+0.58

Excellent product

the jar - much appreciated for quality

The capsules are high quality

Value For Money5%

Good value for money

Good price

Worth every penny

Efficiency3%+0.25

Does the job

Work perfect

Effective

FAQ

Common Melatonin Gummies questions

Answered from the same tracked data.