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Melatonin Gummies

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -34.5% this quarter, so Melatonin Gummies is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 2,035 Health & Personal Care niches · +15 vs the category median of 48
Market size
£773K/yr1.1M searches / yr
90-day growth
-34.5%search demand this quarter
Competition
49%top-5 click share · 20 brands · 42 sellers

Flapen Score

Melatonin Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Melatonin Gummies is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melatonin Gummies 1.1M times last year and spent an estimated £773K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £773K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
5.1%
Market size, estimated
£773Ka year
Peak month
January1.8× the quietest month
Top search term
melatonin gummies537K searches a year

02 · Price

A sale here is worth £13.64.

Listings sell for £13.64 on average, from £7.16 to £22.41. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £13.64 that is £20K to £27K a year per listing.

Average price
£13.64under the $15 to $100 sweet spot
Price range
£7.16–£22.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£20K–£27K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #474 within Alternative Medicine. It carries 467 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#474in Alternative Medicine
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
467per listing
Listings tracked
26

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Melatonin Gummies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£77K£116K£155K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

42

Est. top-5 brand share

52%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 92%

Open market

41%

  • Hybrid Health19%
  • DOZYBEARS9%
  • HILLTEN HEALTH9%
  • novomins8%
  • Generic7%
  • Intense Wellness6%

Demand

Melatonin Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Melatonin Gummies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • melatonin gummies537K/yr
  • sleep gummies352K/yr
  • sleep gummies for adults83K/yr
  • sleeping gummies27K/yr
  • lemme sleep24K/yr
  • sleeping gummies for adults20K/yr
  • melatonin gummies 10mg14K/yr
  • zzzquil14K/yr
  • zzzquil melatonin gummies7K/yr
  • natrol melatonin gummies12K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin Gummies

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Sleep Quality”
27%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“poor sleep quality”
A buyer, on “Sleep Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Melatonin Gummies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data