Melatonin
MaybeReturns run at only 0.1% of orders. But demand is soft, at -32.5% this quarter, so Melatonin is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 4861
- Market size
- £1.1M/yr2.4M searches / yr
- 90-day growth
- -32.5%search demand this quarter
- Competition
- 52%top-5 click share · 24 brands · 55 sellers
Flapen Score
Melatonin against its category
The dotted line is the Health & Personal Care average. Past it, Melatonin is stronger. Inside it, weaker.
Market
The Melatonin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Melatonin 2.4M times last year and spent an estimated £1.1M. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- -32.5%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £1.1Ma year
- Peak month
- January1.7× the quietest month
- Top search term
- melatonin890K searches a year
02 · Price
A sale here is worth £14.03.
Listings sell for £14.03 on average, from £5.18 to £28.17. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £14.03 that is £21K to £28K a year per listing.
- Average price
- £14.03under the $15 to $100 sweet spot
- Price range
- £5.18–£28.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #445 within Alternative Medicine. It carries 1,884 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 94%
- Out of stock, average day
- 6.7%
- Average rank
- #445in Alternative Medicine
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,884per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 6 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Melatonin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies
- Price
- £12.50
- Rating
- 3.9/5
- Reviews
- 390
- Age
- 1y ago
Natural Sleep Support Gummies for Adults - Melatonic Formula for Restful Nights Sleep Gummies Promoting Natural Melatonin Production Promotes Healthy Sleep Patterns 60 Count
- Price
- £14.27
- Rating
- 4.0/5
- Reviews
- 151
- Age
- 2y ago
szcrearions Night time Gummies x60 | DeepSleepV-Root Magnesium L-Theanine | Natural Bedtime Supplement | Sugar Free Gummies
- Price
- £16.84
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 1y ago
Sugar Free Sleep Gummies Night Time Gummies x 90 Natural Melatonin Formula Promote Relaxation Helps Improve Sleep Quality with Magnesium L-Theanine Gluten Free
- Price
- £15.78
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 7mo ago
NavoSupply-Gummies for Sleep Support & Mood Enhancement Sleep Gummies | Natural Berry Flavor Sleep Aid Supplement (90 Gummy)
- Price
- £18.82
- Rating
- 4.5/5
- Reviews
- 1,116
- Age
- 3y ago
Trending
90-day click momentum
Sweet Dreams Gummies for Adults with Magnesium Lavender Chamomile L-Theanine & Ashwagandha Sleep Supplement Relaxation & Night-Time Support | Sugar Free Vegan 60 Gummies |Berries Flavour| (1)
- Price
- £8.85
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 2mo ago
Sleep Gummies for Adults - Sleep Aid with 5-HTP Valerian Root Magnesium L-Theanine & Vitamin B6 Alternative to Melatonin Tablets Berry Bliss Flavour 60 Gummies
- Price
- £12.53
- Rating
- 3.7/5
- Reviews
- 44
- Age
- 3mo ago
Dr. Wolz Sleep Spray Optimal Combination with Melatonin and Passion Flower Extract No Preservatives and Sugar 30 ml Blue
- Price
- £10.14
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 7y ago
Sleep Deep Vegan Gummies 6mg Melatonin 60 Fruit-Pectin Gummies with L-Theanine and Magnesium Lab Tested for Quality Gluten Free
- Price
- £16.74
- Rating
- 2.9/5
- Reviews
- 15
- Age
- 8mo ago
Sugar Free Sleep Gummies Night Time Gummies x 90 Natural Melatonin Formula Promote Relaxation Helps Improve Sleep Quality with Magnesium L-Theanine Gluten Free
- Price
- £15.78
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 7mo ago
Newest
by launch dateSweet Dreams Gummies for Adults with Magnesium Lavender Chamomile L-Theanine & Ashwagandha Sleep Supplement Relaxation & Night-Time Support | Sugar Free Vegan 60 Gummies |Berries Flavour| (1)
- Price
- £8.85
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 2mo ago
Sleep Gummies for Adults - Sleep Aid with 5-HTP Valerian Root Magnesium L-Theanine & Vitamin B6 Alternative to Melatonin Tablets Berry Bliss Flavour 60 Gummies
- Price
- £12.53
- Rating
- 3.7/5
- Reviews
- 44
- Age
- 3mo ago
Melatonin.High Quality Nighttime Sleep Support.Sleep Supplement.60 Capsules.
- Price
- £28.17
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
INTENSE Wellness Easy Sleep Gummies for Adults Magnesium Glycinate 100mg + Valerian Root Ashwagandha & Lemon Balm Sugar-Free Vegan Night-Time Gummies Strawberry 90 Count
- Price
- £14.75
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 6mo ago
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
55
Top-5 brand share
57%
Top 20: 96%
Top-5 click share
52%
Top 20: 89%
Open market
37%
- Hybrid Health14%
- Generic14%
- HILLTEN HEALTH14%
- Unerder9%
- novomins7%
- NavoSupply6%
Demand
Melatonin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Search terms
Top Melatonin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- melatonin890K/yr
- melatonin gummies537K/yr
- sleep gummies352K/yr
- melatonin tablets for sleeping172K/yr
- lemme sleep gummies91K/yr
- sleep gummies for adults83K/yr
- melatonin tablets45K/yr
- sleeping gummies27K/yr
- melatonin 5mg24K/yr
- melatonin gummies for adults29K/yr
Reviews and returns
What reviews say buyers love and hate about Melatonin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Do not help sleep
poor sleep quality
Did not help with sleep
DOESNT WORK
Not effective
didnt get any results
This magnesium does not work
It is not your ordinary magnesium
doesnt actually tell the truth about the magnesium concentration
Way too expensive
Too expensive
not worth it
The dosage is far too high
the misleading dosage
The dose is misleading
Love
HELPS WITH SLEEP
Deep sleep
Great night sleep
Excellent product
The capsules are high quality
the jar - much appreciated for quality
Good value for money
Fair Price
Excellent value for money
Good taste
No unpleasant aftertaste
no unpleasant taste
Best magnesium capsules
Best Magnesium Supplement
Best magnesium supplement around
Return
0.1% Return rate 0% Fixable by listing
This magnesium does not work
It is not your ordinary magnesium
doesnt actually tell the truth about the magnesium concentration
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melatonin questions
Answered from the same tracked data.