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Medicine Syringe

Fail

The top 5 brands take 100% of clicks, so Medicine Syringe is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£1.5M/yr951K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
89%top-5 click share · 3 brands · 36 sellers

Flapen Score

Medicine Syringe against its category

The dotted line is the Health & Personal Care average. Past it, Medicine Syringe is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medicine Syringe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Medicine Syringe 951K times last year and spent an estimated £1.5M. All 3 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

25.3% of searches ended in a purchase last week.

Shoppers searched for this 951K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
951K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
25.3%
Market size, estimated
£1.5Ma year
Peak month
November2.8× the quietest month
Top search term
calpol526K searches a year

02 · Price

A sale here is worth £6.15.

Listings sell for £6.15 on average, from £2.34 to £16.72. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 30,000 to 40,000 of them. At £6.15 that is £185K to £246K a year per listing.

Average price
£6.15under the $15 to $100 sweet spot
Price range
£2.34–£16.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
30,000–40,000
Revenue per listing a year
£185K–£246K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Over-the-Counter Medication. It carries 5,189 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Over-the-Counter Medication
Average rating
4.81 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,189per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Medicine Syringe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£148K£296K£444K£592K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Calpol76%
  • Nurofen17%
  • JAN & JUL7%

Demand

Medicine Syringe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Medicine Syringe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calpol526K/yr
  • calpol 6 plus91K/yr
  • nurofen for children92K/yr
  • liquid paracetamol39K/yr
  • ibuprofen kids31K/yr
  • kids paracetamol16K/yr
  • nurofen kids15K/yr
  • paracetamol kids17K/yr
  • calpol infant15K/yr
  • liquid paracetamol for adults16K/yr

Reviews and returns

What reviews say buyers love and hate about Medicine Syringe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.02

Too expensive

Makes it quite expensive when you need to take it for a few days

Total waste of money

Pain Relief-Overall11%+0.22

Pain

Snotty noses to growing pains

Wouldnt use anything else for my children when in pain

Ease Of Use9%−0.01

Won't open

bottle is so hard to open just not opening

Safety Standards6%−0.01

a lot of them the safety cap is stuck

Safety cap issues

Dosage3%+0.28

You obviously can't take paracetamol as that's in the Calpol

Love

Value For Money24%−0.02

Decent price

Good value

Great value

Ease Of Use12%−0.01

Ease of Use

Easy to carry

Always handy to have

Taste-Overall10%−0.01

Lush wine

Taste is good as well

It's a pink liquid and has a strawberry flavour, which makes it more acceptable for children, and its sugar-free, which is better for their teeth

Quality-Overall9%+0.40

Good product does what it says on the tin

Good Quality Item

its been very reliable

Fever Relief6%+0.70

Really effective medicine for helping reduce fever

that works well for managing fever and minor aches

Effective fever relief without harshness

Return

0.0% Return rate 40% Fixable by listing

Size-Overall30%▁▁▁▃█▁
Moist/Dry20%▁▁█▁▁▁
Leak-Proof20%▁▁█▁▁▁
Ingredients-Overall10%▁▁▁█▁▁
Material Quality10%▁▁▁█▁▁

FAQ

Common Medicine Syringe questions

Answered from the same tracked data.