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Medical Tape

Maybe

Buyers convert on 18.0% of searches. But prices span $1.53–$10.20, mostly outside the sweet spot, so Medical Tape is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£611K/yr720K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
68%top-5 click share · 8 brands · 21 sellers

Flapen Score

Medical Tape against its category

The dotted line is the Health & Personal Care average. Past it, Medical Tape is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medical Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Medical Tape 720K times last year and spent an estimated £611K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £611K a year.

Searches, last 12 months
720K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
18.0%
Market size, estimated
£611Ka year
Peak month
May2.8× the quietest month
Top search term
medical tape184K searches a year

02 · Price

A sale here is worth £4.71.

Listings sell for £4.71 on average, from £1.53 to £10.20. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £4.71 that is £38K to £47K a year per listing.

Average price
£4.71under the $15 to $100 sweet spot
Price range
£1.53–£10.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
£38K–£47K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #104 within Medical Supplies & Equipment. It carries 1,009 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
3.9%
Average rank
#104in Medical Supplies & Equipment
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,009per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Medical Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£61K£122K£183K£244K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

21

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

5%

  • NanaCare45%
  • JFA Medical28%
  • Value Aid6%
  • Firstaid4sport6%
  • aaksh 5555%
  • Safe + Sound4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Medical Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Medical Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medical tape184K/yr
  • micropore tape168K/yr
  • surgical tape95K/yr
  • micropore surgical tape45K/yr
  • bandage tape43K/yr
  • 3m micropore tape31K/yr
  • medical tape for dressings19K/yr
  • micropore tape 2.5cm21K/yr
  • micropore14K/yr
  • microporous tape15K/yr

Reviews and returns

What reviews say buyers love and hate about Medical Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness47%−0.39

Poor adhesive quality

Very poor adhesive

Not sticky

Quality-Overall11%+0.55

Not as good as the purchase before

Not good quality as I expected

Awful quality

Size-Overall5%

Very small

narrow

bigger

Allergies3%

irritated my skin too

I am allergic to metals and gluten

brought me out in a rash. not sure it is hypoallergenic

Skin Health3%−0.02

Pretty rubbish, barely sticks to the skin and irritated my skin too

keeps peeling up off the skin

not properly to skin

Love

Adhesion/Stickiness21%−0.39

Sticks well

Good adhesion

sticks well

Value For Money18%+1.51

Good deal

Excellent value for money

Good value for money

Advertised Vs Actual Product17%+1.67

As advertised

As described

Does the job

Quality-Overall16%+0.55

Great quality and good shipping

These are well made

Excellent Product

Efficiency3%+0.35

Does the job really well

Effective

Works well

Return

0.2% Return rate 13% Fixable by listing

Adhesion/Stickiness56%▆███▆▆

Poor adhesive quality

Very poor adhesive

Not sticky

Size-Overall7%▄▄▂▅█▃

Very small

narrow

bigger

Quality-Overall7%▅▆▄▅▃█

Not as good as the purchase before

Not good quality as I expected

Awful quality

Advertised Vs Actual Product4%██▃▇▇▅
Water Resistance4%▁▂█▁█▃

Ok. Ok. Doesn't like water though

just not sticky or waterproof

not 100% waterproof

FAQ

Common Medical Tape questions

Answered from the same tracked data.