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Medical Cool Bag

Maybe

Search demand grew +143.2% this quarter. But the top 5 brands take 95% of clicks, so Medical Cool Bag is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£79K/yr95K searches / yr
90-day growth
+143.2%search demand this quarter
Competition
50%top-5 click share · 9 brands · 13 sellers

Flapen Score

Medical Cool Bag against its category

The dotted line is the Health & Personal Care average. Past it, Medical Cool Bag is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medical Cool Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Medical Cool Bag 95K times last year and spent an estimated £79K. The top 5 brands take 95% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +143.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+143.2%
Conversion, latest week
4.5%
Market size, estimated
£79Ka year
Top search term
frio insulin cooling wallet38K searches a year

02 · Price

A sale here is worth £18.52.

Listings sell for £18.52 on average, from £6.34 to £28.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.52 that is £0 to £2K a year per listing.

Average price
£18.52inside the $15 to $100 sweet spot
Price range
£6.34–£28.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #134 within Diabetes. It carries 720 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
48%
Out of stock, average day
0.4%
Average rank
#134in Diabetes
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
720per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Medical Cool Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

3%

  • FRIO77%
  • YOUSHARES10%
  • BreezyPacks4%
  • HIMDUZE2%
  • SITHON2%
  • Fefod2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Medical Cool Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.3× · 11 of 12 months tracked

Search terms

Top Medical Cool Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frio insulin cooling wallet38K/yr
  • frio cooling wallet16K/yr
  • frio12K/yr
  • medicine cooler for travel9K/yr
  • frio wallet6K/yr
  • epipen cooler travel case5K/yr
  • insulin cooler travel case with temperature display5K/yr
  • insulin bag5K/yr

Reviews and returns

What reviews say buyers love and hate about Medical Cool Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.11

Tiny

Tight squeeze

some are too big

Smell8%−0.05

the smell just would not go away

So disappointed as when I opened it the chemical smell was so strong it triggered my asthma

Had to dispose due to smell

Functionality-Overall7%−0.05

Wont do the job

Does not work

It doesnt work

Zipper Quality7%−0.04

the zip has broken

first time I opened the zip the metal just broke in my hand

Poor quality zip

Display-Overall6%−0.04

Display stopped working after 2 months

The temperature display does not work

Love

Quality-Overall18%+1.35

Great quality, decent price and fast delivery

Seems to be a good quality solid feel case. I went for the blue.

Excellent product

Portability15%+1.20

Absolutely fantastic working portable little fridge

Fantastic carry case

Very Portable

Size-Overall11%−0.11

Nice fit

Fits in my handbag

The cool pack is the perfect size

Value For Money10%

Good value for money

well worth the money

Amazing price

Ease Of Use9%+0.69

Easy to use

other essential items in one place making life easy to get on with

Very handy for holidays

Return

1.0% Return rate 73% Fixable by listing

Size-Overall63%▇█▇█▇▇

Tiny

Tight squeeze

some are too big

Zipper Quality6%▄▄██▅▄

the zip has broken

first time I opened the zip the metal just broke in my hand

Poor quality zip

Functionality-Overall5%▄█▃▅█▅

Wont do the job

Does not work

It doesnt work

Smell4%▃▃▁▃▅█

the smell just would not go away

So disappointed as when I opened it the chemical smell was so strong it triggered my asthma

Had to dispose due to smell

Weight Heavy4%▄█▃▄▁█

bit too bulky

FAQ

Common Medical Cool Bag questions

Answered from the same tracked data.