meal replacement shake
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.0M£2.0M/yr · 2.1M searches
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Good£4.12–£34.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,887.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.55avg listing price — sweet spot $15–$100
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, meal replacement shake is a £2.0M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
meal replacement shake market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- £2.1M–£2.6M
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 3.2%
- Avg brand age
- 49 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
68
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
0%
- SlimFast90%
- Protein Works3%
- USN2%
- THE PROTEIN WORKS2%
- Premium Body Nutrition1%
- YFood1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×
Top meal replacement shake search terms
- slimfast775K/yr
- meal replacement shake276K/yr
- slim fast197K/yr
- slimfast shakes ready made126K/yr
- meal replacement139K/yr
- slimfast shake powder125K/yr
- weight loss shakes69K/yr
- meal replacement shakes for weight loss55K/yr
- slim fast shakes56K/yr
- slimfast shakes meal replacement32K/yr
Top meal replacement shake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SlimFast Meal Replacement Powder Strawberry Flavour 584g 16 servings
SlimFast£7.774.6★3,534 rev
SlimFast Meal Replacement Powder Banana Flavour 584g 16 Servings
SlimFast£7.784.6★3,619 rev
SlimFast Café Latte Meal Replacement Shake 6 x 325 ml
SlimFast£8.024.5★4,425 rev
SlimFast Chocolate Meal Replacement Shake 6 x 325 ml
SlimFast£8.144.6★4,701 rev
SlimFast Meal Replacement Powder Chocolate Flavour 600g 16 Servings
SlimFast£7.894.5★2,705 rev
Newest
by launch date
SlimFast Meal Replacement Powder Strawberry Flavour 300g (8 Meals)
SlimFast£4.69349 rev
SlimFast Meal Replacement Powder Banana Flavour 300g (8 Meals)
SlimFast£4.99292 rev
SlimFast Meal Replacement Powder Chocolate Flavour 300g (8 Meals)
SlimFast£4.12224 rev
SlimFast Snack Bar Salted Caramel Flavour 4 x 60g Bars
SlimFast£4.83151 rev
SlimFast Snack Bar Dark Chocolate & Cranberry Flavour 4 x 60g Bars
SlimFast£4.8999 rev
Trending
90-day click momentum
Protein Works | Diet Meal 360 - Gold Strawberries n Cream 7 Meals 500g
Protein Works£9.844.5★
Protein Works | Diet Meal 360 - Gold Banana Smooth 7 Meals 500g
Protein Works£9.034.4★
SlimFast Ready To Drink Shake Tasty Balanced Shake with Vitamins and Minerals No Sugar Vanilla Flavour 6 x 325 ml Multipack
SlimFast£8.114.6★
SlimFast Meal Replacement Powder Banana Flavour 584g 16 Servings
SlimFast£7.784.6★
SlimFast Meal Replacement Powder Strawberry Flavour 584g 16 servings
SlimFast£7.774.6★
What buyers say about meal replacement shake
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious taste”
“great choice of flavours”
“Amazing price”
“Amazing quality and well balanced”
“Good quality food supplement”
“Good for weight loss”
“As described”
“Easy to use”
“Just the right amount of sweetness and really creamy”
“Smooth & easy to blend”
What buyers complain about
“Horrible after taste”
“Very artificial flavour”
“High in sugar”
“Price is high”
“Very deceiving”
“not the best”
“I felt I wasn't getting enough nutrition”
“it smells off please advise”
“Didn't work”
“High in sugar”
Top return reasons
Common questions
- Is meal replacement shake profitable to sell on Amazon United Kingdom?
- The niche generates £2.0M/yr across 28 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the meal replacement shake niche?
- 6 brands and 68 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in meal replacement shake?
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.1%.
- When does demand for meal replacement shake peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.2× the quietest.
- What does it cost to enter the meal replacement shake niche?
- Listings span £4.12–£34.70; the average listing price is £10.55 (sweet spot $15–$100). The average incumbent carries 1,888 reviews — the moat a new listing must climb.