How competitive is the Meal Replacement Shake niche on Amazon United Kingdom?

6 brands and 68 sellers compete in Meal Replacement Shake on Amazon United Kingdom. The top 5 Meal Replacement Shake products take 52% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Meal Replacement Shake?

Meal Replacement Shake buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Meal Replacement Shake niche?

Meal Replacement Shake sells for £10.55 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.12–£34.70. The average incumbent carries 1,888 reviews — the moat a new listing must climb.

Meal Replacement Shake

Meal Replacement Shake shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Meal Replacement Shake profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Meal Replacement Shake is a £2.0M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.

Meal Replacement Shake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.0% over the last 90 days and 9.0% of searches end in a purchase.

£2.0M

revenue / yr

Units sold / yr250K

Search volume / yr-1.0%2.1M

Conversion rate9.0%

Avg price£10.55

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 68

Top-5 product click share52%

Open market1%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Top Meal Replacement Shake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SlimFast Meal Replacement Powder Strawberry Flavour 584g 16 servings

Price: £7.77
Rating: 4.6/5
Reviews: 3,534
Age: 5y ago

SlimFast Meal Replacement Powder Banana Flavour 584g 16 Servings

Price: £7.78
Rating: 4.6/5
Reviews: 3,619
Age: 5y ago

SlimFast Café Latte Meal Replacement Shake 6 x 325 ml

Price: £8.02
Rating: 4.5/5
Reviews: 4,425
Age: 12y ago

SlimFast Chocolate Meal Replacement Shake 6 x 325 ml

Price: £8.14
Rating: 4.6/5
Reviews: 4,701
Age: 11y ago

SlimFast Meal Replacement Powder Chocolate Flavour 600g 16 Servings

Price: £7.89
Rating: 4.5/5
Reviews: 2,705
Age: 5y ago

Newest

by launch date

SlimFast Meal Replacement Powder Strawberry Flavour 300g (8 Meals)

Price: £4.69
Rating: 4.6/5
Reviews: 349
Age: 1y ago

SlimFast Meal Replacement Powder Banana Flavour 300g (8 Meals)

Price: £4.99
Rating: 4.6/5
Reviews: 292
Age: 1y ago

SlimFast Meal Replacement Powder Chocolate Flavour 300g (8 Meals)

Price: £4.12
Rating: 4.5/5
Reviews: 224
Age: 1y ago

SlimFast Snack Bar Salted Caramel Flavour 4 x 60g Bars

Price: £4.83
Rating: 4.3/5
Reviews: 151
Age: 1y ago

SlimFast Snack Bar Dark Chocolate & Cranberry Flavour 4 x 60g Bars

Price: £4.89
Rating: 4.4/5
Reviews: 99
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

SlimFast90%
Protein Works3%
USN2%
THE PROTEIN WORKS2%
Premium Body Nutrition1%
YFood1%
Open — no brand owns it (0%)

Meal Replacement Shake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.1MCVR9.0%Products28Brands6Top 5 Brands99%OOS Rate3.2%Rating4.5★Reviews1,888Avg BSR#37

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Top Meal Replacement Shake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

slimfast775K/yr +2.3%9.6% conv.
meal replacement shake276K/yr +1.4%1.5% conv.
slim fast197K/yr -4.0%9.2% conv.
slimfast shakes ready made126K/yr +4.9%14.0% conv.
meal replacement139K/yr -2.2%1.2% conv.
slimfast shake powder125K/yr +2.2%10.6% conv.
weight loss shakes69K/yr -10.0%1.6% conv.
meal replacement shakes for weight loss55K/yr +8.0%2.1% conv.
slim fast shakes56K/yr -18.9%10.4% conv.
slimfast shakes meal replacement32K/yr +17.9%9.8% conv.

What reviews say buyers love and hate about Meal Replacement Shake

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Taste-Overall34%

“Delicious taste”

Flavor16%

“great choice of flavours”

Value For Money10%

“Amazing price”

Quality-Overall7%

“Amazing quality and well balanced”

Nutritional Content6%

“Good quality food supplement”

What buyers complain about

68% of reviews

Taste-Overall43%

“Horrible after taste”

Flavor7%

“Very artificial flavour”

Sweetness6%

“High in sugar”

Value For Money4%

“Price is high”

Advertised Vs Actual Product2%

“Very deceiving”

Meal Replacement Shake return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Flavor

39%

2Ease Of Use

11%

3Regulates Digestion

11%

4Functionality-Overall

11%

5Leak-Proof

11%

Common Meal Replacement Shake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Meal Replacement Shake 56/100 on Amazon United Kingdom — Worth a look. The niche generates £2.0M/yr across 28 tracked products. Search demand moved -1.0% over the last 90 days.