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Matcha Fuel

Fail

The top 5 products take 100% of clicks, so Matcha Fuel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£110K/yr84K searches / yr
90-day growth
+28.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 11 sellers

Flapen Score

Matcha Fuel against its category

The dotted line is the Health & Personal Care average. Past it, Matcha Fuel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Fuel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matcha Fuel 84K times last year and spent an estimated £110K. All 2 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+28.8%
Conversion, latest week
5.3%
Market size, estimated
£110Ka year
Top search term
matcha fuel39K searches a year

02 · Price

A sale here is worth £24.53.

Listings sell for £24.53 on average, from £23.53 to £26.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £24.53 that is £25K to £31K a year per listing.

Average price
£24.53inside the $15 to $100 sweet spot
Price range
£23.53–£26.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£25K–£31K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #60 within Herbal Supplements. It carries 288 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
1.3%
Average rank
#60in Herbal Supplements
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
5

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Matcha Fuel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£66K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Matcha Fuel95%
  • Super Stroke5%

Demand

Matcha Fuel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26FebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.2× · 6 of 12 months tracked

Search terms

Top Matcha Fuel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • matcha fuel39K/yr
  • zenergy matcha fuel18K/yr
  • matcha fuel zenergy10K/yr
  • matchafuel3K/yr
  • zenergy matcha4K/yr
  • zenergy3K/yr
  • matcha fuel reviews2K/yr
  • matcha fuel superlatte685/yr
  • matcha fuel latte4K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Fuel

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Overpriced”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Matcha Fuel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data