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Matcha Fuel

Fail

The top 5 products take 100% of clicks, so Matcha Fuel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£110K/yr84K searches / yr
90-day growth
+28.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 11 sellers

Flapen Score

Matcha Fuel against its category

The dotted line is the Health & Personal Care average. Past it, Matcha Fuel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Fuel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matcha Fuel 84K times last year and spent an estimated £110K. All 2 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+28.8%
Conversion, latest week
5.3%
Market size, estimated
£110Ka year
Top search term
matcha fuel39K searches a year

02 · Price

A sale here is worth £24.53.

Listings sell for £24.53 on average, from £23.53 to £26.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £24.53 that is £25K to £31K a year per listing.

Average price
£24.53inside the $15 to $100 sweet spot
Price range
£23.53–£26.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£25K–£31K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #60 within Herbal Supplements. It carries 288 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
1.3%
Average rank
#60in Herbal Supplements
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
5

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Matcha Fuel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£66K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Matcha Fuel95%
  • Super Stroke5%

Demand

Matcha Fuel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26FebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.2× · 6 of 12 months tracked

Search terms

Top Matcha Fuel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha fuel39K/yr
  • zenergy matcha fuel18K/yr
  • matcha fuel zenergy10K/yr
  • matchafuel3K/yr
  • zenergy matcha4K/yr
  • zenergy3K/yr
  • matcha fuel reviews2K/yr
  • matcha fuel superlatte685/yr
  • matcha fuel latte4K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Fuel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%+0.60

Overpriced

Quite pricey,

A bit expensive

Taste-Overall11%+2.12

I do not like the taste

This tastes absolutely vile

it tastes greeeeeat

Bitter3%−0.03

its incredibly bitter

the taste is bitter

a truck load of bitterness go ahead

Sweetness3%−0.08

Too sweet

It isnt very sweet which I like as I like to add my own sweetener if I want it

I wanted something less sweet personally

Ingredients-Overall3%−0.09

Was disappointed to see first few ingredients being Oat powder, coconut powder and nectar

Not sure theres a lot of matcha in this product

Love

Taste-Overall34%+2.12

Lovely taste and a bit addictive

Wonderful, creamy taste

Absolutely delicious

Flavor11%

Nice flavour

It has a nice subtle sweet flavour

steady flavour profile

Solubility6%−0.02

mixes easily in a shaker

I mixes well with milk or water

it dissolves well

Quality-Overall5%+0.18

Great quality, tasty matcha

Said matcha seems to be of good quality in terms of colour

Great product

Sweetness5%−0.08

not overly sweet

It has a nice subtle sweet flavour

I put honey it which made it sweeter

Return

0.0% Return rate 0% Fixable by listing

Flavor100%▁▁▁▁▁█

Not keen on the flavour

cant say Im a fan of the flavour, tastes powdery and doesnt mix as well as the green matcha

FAQ

Common Matcha Fuel questions

Answered from the same tracked data.