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Massage Table

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -20.2% this quarter, so Massage Table is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£329K/yr365K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
38%top-5 click share · 14 brands · 23 sellers

Flapen Score

Massage Table against its category

The dotted line is the Health & Personal Care average. Past it, Massage Table is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massage Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Massage Table 365K times last year and spent an estimated £329K. The top 5 brands take 81% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
1.2%
Market size, estimated
£329Ka year
Peak month
October1.4× the quietest month
Top search term
massage table168K searches a year

02 · Price

A sale here is worth £76.35.

Listings sell for £76.35 on average, from £16.58 to £272.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £76.35 that is £8K to £19K a year per listing.

Average price
£76.35inside the $15 to $100 sweet spot
Price range
£16.58–£272.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£8K–£19K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #49 within Wellness. It carries 846 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
20%
Out of stock, average day
17.5%
Average rank
#49in Wellness
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
846per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Massage Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£10K£20K£30K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

14%

  • Yaheetech37%
  • tectake17%
  • FENIXSHOP2412%
  • Panana10%
  • Vesgantti5%
  • aztex5%
  • Open — no brand owns it (8 brands, 14%)

Demand

Massage Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Massage Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • massage table168K/yr
  • massage bed119K/yr
  • portable massage table28K/yr
  • portable massage bed11K/yr
  • massage couch8K/yr
  • massage table with face hole5K/yr
  • massage tables13K/yr
  • massage beds5K/yr
  • foldable massage bed4K/yr
  • foldable massage table5K/yr

Reviews and returns

What reviews say buyers love and hate about Massage Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.20

Snapped broken whilst in use

Broken after 2 uses

Broke within the first 4 months

Size-Overall10%−0.03

albeit a little on the narrow side

Not wider enough

Bed s fine stool is too small for the bed

Balance/Stability8%−0.06

It's flimsy and feels unstable

a bit wobbly when laying on it

I would give this product zero stars - it is completely unstable

Quality-Overall7%−0.02

very poor quality

Not greatest quality

Not greates quality unfortunately

Strength6%+0.67

It's flimsy and feels unstable

Not the most sturdy

not sturdy enough

Love

Strength18%+0.67

Very strong

The frame itself seems sturdy

Sturdy table

Value For Money18%+1.41

Great value for money

Great value for money

For the price

Quality-Overall13%−0.02

It is well made

Excellent quality

Good product

Assembly/Installation5%+0.45

The bed is fully assembled

Honestly the most easy assemble I have ever had

easy to set up

Comfort-Overall5%+0.45

its very comfortable

Really comfortable and great quality bed for the money

Its also comfortable to lie on

Return

0.3% Return rate 31% Fixable by listing

Size-Overall22%▄▅▆▇▅█

albeit a little on the narrow side

Not wider enough

Bed s fine stool is too small for the bed

Quality-Overall9%▄██▅▄▃

very poor quality

Not greatest quality

Not greates quality unfortunately

Weight Heavy9%▇▅▄█▄▅

Quite heavy

Heavy

Strength8%█▁▃▅▆█

It's flimsy and feels unstable

Not the most sturdy

not sturdy enough

Defective Material/Parts6%▃█▃▂▅▆

FAQ

Common Massage Table questions

Answered from the same tracked data.