Massage Roller

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

4.2%

Market size, estimated

£61Ka year

Peak month

December1.4× the quietest month

Top search term

massage roller80K searches a year

Listings sell for £10.61 on average, from £4.88 to £24.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.61 that is £1K to £3K a year per listing.

Average price

£10.61under the $15 to $100 sweet spot

Price range

£4.88–£24.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #46 within Wellness. It carries 2,884 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

96%

Out of stock, average day

10.9%

Average rank

#46in Wellness

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,884per listing

Listings tracked

28

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months